The way people take selfies in the digital age is constantly evolving. Taking photos with rainbow faces, changing faces, swapping faces—whatever you want to have fun with. But does changing the fun of altering our faces help in tracking down missing people?

In Istanbul, Turkey, with a population of about 20 million, one person disappears every 24 hours. Most of those who go missing are children. To aid in tracing missing individuals back to their families, the advertising agency TBWA Istanbul has collaborated with The Families of Missing Persons Association to launch The Missing Faces project. This project aims to help track missing people by utilizing the Face Filter feature, widely used by many users. The Missing Faces was developed using a tool called Spark AR for Facebook’s AR content creation. This tool can create 3D models to simulate the appearance and movements of the missing person’s face through virtual means.

The inaugural case for The Missing Faces is that of Ecrin, an 8-year-old missing girl. Users can simply access Facebook’s selfie feature, select the filter provided by The Families of Missing Persons Association – YAKAD, and the system will transform the user’s page to Ecrin’s page, displaying information about the girl. Users can then choose to share these images with their followers, causing them to quickly circulate within online communities. Despite having no allocated media budget, within a week of its release, this filter was utilized and shared by over 250,000 people, generating more than $1.3 million worth of free media coverage. Additionally, this tool can be utilized in all countries around the world that have access to Facebook, not limited to Turkey alone.

Assisting in tracking missing persons is not the sole responsibility of the police and the families of the missing. Instead, it’s a collaborative effort in which everyone can participate by providing tips and sharing information to reunite missing individuals with their families. The more people who are able to see the appearance of the missing person, the greater the chances of them being found. With a powerful tool like The Missing Faces, the odds of locating missing individuals are significantly increased when people come together to use and share it.

Credits
Client: The Families of Missing Persons Association • YAKAD
Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Art Director: Melih Oguz
Copywriter: Mesut Yuksel

If you are looking for a new social media app that lets you share text updates and join public conversations with people who share your interests, you might want to give Instagram Threads a try. Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations. It is created by Meta, the company that owns Facebook and Instagram.

Threads is similar to Twitter, but with some differences. Unlike Twitter, which has a limit of 280 characters per tweet, Threads allows you to write up to 500 characters per post. You can also add photos, videos, links, and mentions to your posts. You can repost and quote other posts, just like retweeting and quoting on Twitter. You can also like and reply to posts, as well as share them to your Instagram story or feed.

Threads is connected to your Instagram account, so you can use the same username and verification badge. You can also follow the same accounts you do on Instagram, or discover new ones based on your interests. However, you can customize your profile for Threads separately from Instagram, and choose your own privacy settings. For example, you can decide who can mention you or reply to you on Threads, and filter out unwanted words from your replies.

Threads is designed to be a positive and creative space for expressing your ideas and joining conversations. It follows the same community guidelines as Instagram, and has tools to help you report or block abusive content or users. It also has accessibility features such as screen reader support and AI-generated image descriptions.

In this article, we will explain what Instagram Threads is, how to use it, and what are its advantages and disadvantages.

How to Use Instagram Threads

To use Instagram Threads, you need to download the app from the App Store for iPhone or Google Play Store for Android. You also need an Instagram account to log in. Once you log in, you can fill out your profile, choose your privacy settings, import the accounts you already follow on Instagram, and agree to the terms of use.

Your home feed on Threads shows you the posts from the people you follow, as well as recommended content from new creators. The feed is algorithmic, meaning that it shows you what it thinks you will like best, rather than in chronological order. You can also search for topics or users using the search tab, see your activity such as replies and mentions using the activity tab, and edit your profile using the profile tab.

To create a post on Threads, tap the plus icon at the bottom of the screen. You can write up to 500 characters of text, add photos or videos from your camera roll or take them directly from the app, insert links by pasting them or using the link icon, and mention other users by typing @ followed by their username. You can also string together multiple text posts by tapping the plus icon again after writing your first post.

To interact with other posts on Threads, tap the heart icon to like them, tap the reply icon to write a comment, tap the repost icon to share them with your followers (similar to retweeting), or tap the quote icon to share them with your own caption attached (similar to quoting). You can also tap the share icon to share them to your Instagram story or feed, or copy the link and share it on any other platform.

Use Cases of Instagram Threads

There are many ways you can use Instagram Threads for different purposes. Here are some examples:

• Share your thoughts and opinions on various topics that interest you
• Join conversations with other people who share your interests
• Promote your brand or business by sharing valuable content and engaging with your audience
• Showcase your creativity by writing poems, stories, jokes, or quotes
• Learn something new by following experts or influencers in your niche
• Have fun by participating in challenges or games
• Support a cause or a movement by spreading awareness or raising funds

Advantages of Instagram Threads

Instagram Threads has some advantages over other social media apps. Here are some of them:

• You can write longer posts (up to 500 characters) and add more media (photos, videos, links) to them
• You can customize your profile and privacy settings for Threads separately from Instagram
• You can follow the same accounts you do on Instagram, or discover new ones based on your interests
• You can easily share your posts to your Instagram story or feed, or any other platform
• You can enjoy a positive and creative space that follows the same community guidelines as Instagram
• You can access accessibility features such as screen reader support and AI-generated image descriptions

Disadvantages of Instagram Threads

Instagram Threads also has some disadvantages that you should be aware of. Here are some of them:

• You need an Instagram account to use Threads
• You cannot use hashtags or search for specific text or phrases on Threads
• You cannot send direct messages or create groups on Threads
• You have to deal with the algorithmic feed that may not show you what you want to see
• You have to share your data and information with Meta, which may use it for advertising or other purposes
• You cannot delete your Threads account without deleting your Instagram account

Conclusion

Instagram Threads is a new app that lets you share text updates and join public conversations with people who share your interests. It is similar to Twitter, but with some differences. It is connected to your Instagram account, but you can customize your profile and privacy settings for Threads separately. It has some advantages and disadvantages that you should consider before using it. If you are looking for a new way to express yourself and connect with others online, you might want to give Instagram Threads a try. It is free to download and use, and available in 100 countries. However, it is not available in the European Union due to strict privacy rules. To learn more about Instagram Threads, visit their official blog or download the app today. Happy threading! ?

Facebook Salutes Small Businesses for Sponsoring Youth Sports.

Every year, millions of small businesses step up for our smallest athletes. Backing their dreams. Making sure they know what it’s like to play on a team, even if they never make it big. So while the big names play in big games, let’s all remember the small businesses that sponsored us first.

To know more Visit here
Tags: #DeserveToBeFound, The Smallest Sponsors facebook, Meta for Business

How it works

Step1. Participation instruction was announced on Facebook and Instagram
Step2. Messages in handwritten notes, direct messages, GIPHY stickers, and AR selfies came through
Step3. Those messages were safely printed on to the Cheering Bandages
Stpe4. A total of 400,000 Cheering Bandages were delivered to healthcare workers nationwide
 
The instructions for participating in the campaign were announced through Facebook and Instagram. Thousands of handwritten messages, Direct messages, and AR selfies came in, resulting in 40,0000 cheering bandages being produced from 1,530 cheer messages. The campaign took 17 days and got a huge social media appraisal as the campaign video received over 4.1 million views and 16,000 likes and comments.
 

Credits
Client: Facebook
Campaign:
Advertising Agency: Innocean Worldwide, Seoul, Korea

The campaign showcases how the startup world came to a standstill post-COVID-19. It contrasts the fast-paced business-building days of before with the slowness of today. However, the essence of the campaign lies in Facebook’s solution to the predicament. Using various networking tools offered by Facebook, business leaders found their footing again. Concurrently, they even explored completely new avenues for their businesses. As the campaign exhibits, the results have been inspirational.

All in all, ‘Nayi Shuruaat’ embodies what the platform truly offers when it used for good. That’s the social impact we wish for social media to keep making in the years to come.

Visit Facebook for Business to know more.

Credits
Client: Facebook
Campaign: Nayi Shuruaat
Advertising agency: Wunderman Thompson South Asia

Credits
Client: Facebook
Campaign: Facebook More Together | Pooja milk centre
Agency: Taproot Dentsu, Dentsu Aegis Network
Senior creative director: Neeraj Kanitkar

This campaign is about:
Digital film, Best facebook ads, Covid 19, Advertising Campaign, Viral video

Breast cancer prevalence and mortality will increase in the next years. By 2025 there will be up to 2.5 million new cases and 800,000 deaths. Self-exam remains to be the best method to detect it early.” (WHO)

So, Nueva Mujer Magazine generated a digital symbol using the most visible and interactive geometric format on Instagram and hacking it to create the first Breast digital Touch Points.

Different shades of color represented different women were available to be downloaded, touched, swiped and pressed digitally to remind everyone about the simplicity of self-exam.

With this action, breasts became protagonists all across the digital platform that tends to ban them.

Credits
Advertising Agency: Maruri GREY, Quito, Ecuador

This campaign is about:
Breast self-examination, Breast Cancer Awareness Month, Digital Campaign, Instagram, Facebook, Social media, World Health Organization, Public Interest, Awareness Campaign

The threat of Covid-19 continues to force many countries to remain under quarantine. Playgrounds are still closed. Children are encouraged to stay home. Schools are geared for a full year of distance learning.

BBDO Guerrero, Facebook, Child Rights Network, and the Stairway Foundation saw a need to support parents with resources to educate their children about the situation. By reading together and learning together, parents and children can cope better.

Visit: https://www.giflearninglibrary.com/

These stories were created for lockdown, under lockdown. Using resources at hand, the team crafted each page of the book by layering GiF stickers on hand-illustrated backgrounds. This created a fully-animated scene, designed to keep young children focused without using over-stimulating animation.

Three titles have been released, available in English and Filipino, with a live storybook reading by local celebrity mom: Bianca Gonzales. The library has also added interactive storybook quizzes and build-your-own GiF sticker pages.

Credits
Campaign: GIF Learning Library
Category: Digital Education
Client: Child Rights Network
Agency: BBDO Guerrero
Production: Flare Manila
Country: Philippines

Open letter from Nordic health company urges social media giants to elevate COVID-19 experts with a special verified badge.
As the COVID-19 still dominates online conversations, social media continues to provide a platform for the infodemic of misinformation. To elevate factual content, Nordic health company Terveystalo is calling on social media giants to launch a special “verified” badge to promote individuals with accurate, unbiased and up-to-date information amidst the ongoing pandemic.

According to research from the Reuters Institute, politicians, celebrities and other influencers are responsible for 20% of COVID-19 related misinformation spreading around social media1. This might seem insignificant but due to social media algorithms content from them gets more visibility and engagement. On Tuesday 26th of May, Nordic health company Terveystalo joined the fight against misinformation with an open letter to social media giants Facebook, Twitter, Google and Snapchat.

The open letter calls for the launch of an icon to recognise and verify scientists, doctors and public health officials who are researching the virus and battling the common enemy with accurate information. The new icon would work in the same vein as verified badges given to celebrities and influencers, providing public health experts with a similarly elevated platform.

“As more and more people turn to social media as their primary source of information, we believe that it is important to ensure that the information found can be trusted. By encouraging platforms to adopt the Essential Influencers icon, we want to do our part in helping the general public find reliable sources among the clutter and unwarranted expression. Even though we are a Nordic company, we believe in acting on a global scale,” says Petri Bono, the Chief Medical Officer at Terveystalo.

The icon’s primary purpose is to help the general public elevate trusted sources such as doctors, scientists and public health officials from the flood of misinformation. Rather than give set criteria for a trusted and essential influencer Terveystalo wants to start a conversation on the subject with the social media channels and suggests seeking advice from for example the top universities and their faculties of medicine.

“As social media platforms have become increasingly popular, it is crucial that these platforms take a more active stand in the fight against misinformation. Covid-19 will not be the last pandemic we will experience, thus striving for a trustworthy system around the public health officials will serve as a long-lasting service to all,” continues Bono.

Credits
Advertising Agency: TBWA\Helsinki, Finland

Narrated by British poet Kate Tempest using her 2019 song “People’s Faces”, the campaign visualizes real stories from around.

Droga 5: “We’re humbled to honor the solidarity and resilience of so many people coming together during this time.”

Mark Zuckerberg launched the film on his Facebook page and said: “We made a short film, Never Lost, to honor the solidarity and resilience of so many people coming together during this time. Thank you to everyone doing your part.”

Community Help has launched as part of Facebook COVID-19 efforts to make it easier for people to request or offer help in their communities, such as delivering groceries to elderly neighbours or volunteering to distribute food through local food banks and donate to fundraisers for relief efforts.

Facebook is starting to roll it out to the US, UK, France, Australia and Canada in the next few days and is working to bring it to more countries in the coming weeks

Tags:
Facebook COVID 19, Coronavirus, Film, United States, Technology, Public Interest, NGO, Droga5, COVID-19 crisis, Facebook Community Help

This year, instantly recognisable names like Amazon, Sennheiser India, Zomato, Lay’s India, IndiGo and many more shared various narratives on different social media platforms around the notion of love. The brands not only professed about how their products can be exchanged as tokens of affection but also advocated for progressive ideas about love.

All in all, Valentine’s Day witnessed the emergence of some heartwarming and thought-provoking marketing endeavors. Campaigns of the World® brings you the ones that left a lasting imprint.

Amazon – The love behind your order

Durex India – Sweet guilt free experiences are for everyday! #EverydayIsValentines

Sweet guilt free experiences are for everyday! #EverydayIsValentines.

Now stock up for a year full of love making because some of the variants are now available at upto 50% discount! Click to avail now- https://t.co/kXy9scoYVI pic.twitter.com/cb8F18SOto

— Durex India (@DurexIndia) February 13, 2020

Zomato

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plans ????‍♀️

A post shared by Zomato India (@zomatoin) on Feb 14, 2020 at 3:05am PST

Lay’s India

Coz iss yaari se pyaari koi cheez nahin. Hope you’re sharing your Lay’s with that special friend #ValentinesDay #PyaariYaari #SmileDekeDekho #SmileWithLays #ValentinesDay2020 #vday #valentine #datenight #friendzone #friendzoned #goingsolo #singlelife #brozoned pic.twitter.com/t3JnI4UUpf

— Lay's India (@Lays_India) February 13, 2020

Mother Dairy

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No matter in which era you live in, butter ke liye pyaar aaj bhi hai or kal bhi rahega. Tag your one true love in the comments!???? #TogetherWithButter #HappyValentineDay

A post shared by MotherDairy Fresh Delights (@motherdairyfreshdelights) on Feb 13, 2020 at 8:18pm PST

Datsun India

This Valentine’s Day, let romance come into your life automatically. By going out for a drive in a Truly Automatic car. #ValentinesDay2020

To know more, visit https://t.co/UOMRmKGJEo pic.twitter.com/hOoWtjQ4Ag

— DatsunIndia (@DatsunIndia) February 14, 2020

Samsung

This Valentine’s Day, we’re baking a chocolate cake in the Samsung Smart Oven. What are you up to? Can you find all the 6 hidden ingredients for this dish in the word search? Comment now!#HappyValentinesDay #Samsung pic.twitter.com/TIs0u24HJD

— Samsung India (@SamsungIndia) February 14, 2020

Quikr

It’s that time of the year when romantic gestures and perfect gifts work their magic on loved ones. If you are looking for the special gift this Valentine’s Day, check out the most loved products which are budget-friendly and environment-friendly on Quikr. pic.twitter.com/KSlVPF7gmW

— Quikr (@Quikr) February 14, 2020

Mumbai Metro

Reliance Jio

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Love is the largest network. We are only making it stronger. #HappyValentinesDay #WithLoveFromJio #ValentinesDay #ValentinesDay2020

A post shared by Jio (@reliancejio) on Feb 13, 2020 at 8:30pm PST

Faasos

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Still want to get committed?⠀ Happy Valentine's Day to all the Singles!!⠀ Checkout the link in bio to celebrate ????⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ #SingleWithBenefits #valentinesday #cupid #valentinesgift #valentinesday2020 #valentinesdaygift #happyvalentines #valentinegifts #valentinebox #bestvalentinegift #valentinesdayiscoming #valentines #fridaymood #fridaynights #fridayvibes #weekend #fridayfeels #fridays #tgif #weekends #weekendvibes

A post shared by FAASOS (@faasos) on Feb 13, 2020 at 10:10pm PST

IndiGo

Roses are red, violets are blue, love is in the air and we are plane crazy about you! Happy #ValentinesDay y'all! ???? #Valentines #HappyValentinesDay #ValentinesDay2020 pic.twitter.com/Ll2Co0vp0n

— IndiGo (@IndiGo6E) February 14, 2020

Haier India

A Valentine's Day never seems unromantic when u got Haier home appliances to make your special day even more special. It’s time to celebrate the irresistible #HaierFormOfLove#ValentinesDay #GreatestLoveStory #ValentinesDay2020 #LoveAlways #InspiredLiving pic.twitter.com/UTvjCfIxtO

— Haier India (@IndiaHaier) February 14, 2020

Swiggy

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Such corny, much wow #valentinesday

A post shared by Swiggy (@swiggyindia) on Feb 13, 2020 at 10:31pm PST

Redmi India

Guys, we've been taken! ♥️ #HappyValentinesDay pic.twitter.com/gkiOMEyEEK

— Redmi India (@RedmiIndia) February 14, 2020

Sennheiser India

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Strengthen your love for music with Sennheiser! #HappyValentinesDay Buy a Momentum True Wireless and get a CX 6.00 BT absolutely free

A post shared by Sennheiser India (@sennheiser_in) on Feb 13, 2020 at 10:51pm PST

Gatsby India

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This Valentine's, go ahead and style your hair the way you love with Gatsby! ???????? #HappyValentinesDay . . . #ValentinesDay2020 #ValentinesDay #Valentines #Valentines2020 #Celebrations #Love #PerfectHairstyle #Date #AlwaysReady #ValentinesLove #DateReady #ValentinesDate #Styling #Hairstyling #MensStyle #MensHairstyle #Style #MensGrooming #Grooming #GatsbyIndia #Gatsby

A post shared by GATSBY India (@gatsbyindia) on Feb 13, 2020 at 6:27am PST

Viviana Mall

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Today, let's celebrate the truest and purest form of love, and spend a day full of joy and happiness with your first love – your grandparents! #VivianaMall wishes you a Happy Valentine's Day. #HappyValentinesDay . . . #ValentinesDay2020 #ValentinesDay #GrandValentinesAtViviana #Valentines #Valentines2020 #Celebrations #Love #Date #ValentinesLove #ValentinesDate #Shopping #Fun #TrueLove #PureLove #Joy #Happiness #ShoppingMall #MumbaiMalls #ThaneMalls #Mall #Malls

A post shared by Viviana Mall (@vivianamall) on Feb 13, 2020 at 8:42pm PST

Mad Over Donuts

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Pamper your loved ones today.???? This #WeDay, celebrate love with Mad Over Donuts. Location courtesy: @piramalrealty . . #MadOverDonuts #LoveAtFirstBite #SayItWithDonuts #ValentinesDay

A post shared by Mad Over Donuts (@madoverdonuts) on Feb 13, 2020 at 8:53pm PST

Cosnature

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Being certified cruelty free and non-toxic brand, for us, love is only natural! Happy Valentine's Day. ???? #ChemicalFreeLove???? #CosnatureCares #CosnatureIndia #CosnatureSkincare #CosnatureMen #Organic #Vegan #Sustainable #CrueltyFree #NonToxic #Natural #NatureFirst #VeganSkincare #NaturalSkincare #ValentineWeek #Valentines2020 #Gifting #ValentinesDay #HappyValentinesDay

A post shared by Cosnature India (@cosnature_in) on Feb 13, 2020 at 11:15pm PST

MN Plus Tv

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Romance and Hollywood go hand-in-hand. Tinseltown has always shown the mushiest destinations in their movies. Here are a few of the best Hollywood movies with romantic destinations! Which place would you like to go to with your loved one? #MNPlusRomanticDestinations #ValentinesDay2020 #HappyValentinesDay #RomanticDestinations #LettrsToJuliet #RomanHoliday #TheHoliday #MeBeforeYou #Love

A post shared by MNPlusTV (@mnplustv) on Feb 13, 2020 at 9:46pm PST

Movies Now

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Letters are still one of the best ways to express your love! Movies Now curated a list of your favourite superheroes and the love letters they would write! Can you name these Superheroes? Write your own Superhero Stories using the hashtag #SuperLoveWithMN and tag us to get featured on our Instagram Handle! This Valentine's, celebrate #SuperLoveWithMN #ValentinesDay2020 #HappyValentinesDay #DayOfLove #Superheros #SuperLove

A post shared by MOVIES NOW | HD (@moviesnowtv) on Feb 14, 2020 at 12:05am PST

Red Chillies Entertainment

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Swipe Left to see what true love is all about! ???? Wishing a very #HappyValentinesDay to you and your loved one!

A post shared by Red Chillies Entertainment (@redchilliesent) on Feb 14, 2020 at 4:59am PST

Tags:
Valentines Day Ads, Valentines Day Campaigns, Happy Valentines Day, Digital Campaigns, Topical Spot, Trending, Best Valentine’s Day Ads, Print Advertising, Instagram, Facebook, Twitter, Social media

“With the French Riviera as a backdrop, our Facebook Stories Xperience successfully persuaded Cannes Lions attendees for the creative potential of Stories. Inspiring brands to embrace the medium, the installation highlighted the creative capabilities of ephemeral vertical content. We created a setup with 12 mechanically moving screens that could come together in different formations to show the big picture. Passersby control the screens and display bespoke animations and curated content that show how to do Stories best. From the creative concept, structural and sound design to hardware and software development, we brought everything together in a compelling story.” – MediaMonks

Credits
Client: Facebook
Agency: 72andSunny
Production Company: MediaMonks

Tags:
Facebook, Digital, Social Media, 72andSunny, MediaMonks, Facebook Stories Xperience, Cannes Lions, Outdoor

WhatsApp uses cryptography to hide all the content of its messages. By doing that, it also hides cyberbullying.
Because of this, the law cannot be applied due to WhatsApp privacy policies. However there is another way that we can fight the bullies, which is to use mobile phone companies’ terms of service which stipulates that if the customer practices digital violence they may have their mobile phone service terminated.
All it takes is a submitted report via the terms against bullying tool. No personal information inputted will be made public, however it will be used by the mobile company in the processing against the bullying report.

Credits
Advertising Agency: White Rabbit Budapest, Budapest, Hungary
CCO: István Bracsok, Levente Kovács
Creative Directors: André Felix, Luis Paulo Gatti
Art Director: Luis Paulo Gatti, Kauê Barbosa Novaes, Shuzhan Yu, Marcos Mendes Tanaka
Copywriter: Daniel Bensusan, Rafael Bornacina, André Nunes Bueno, André Felix
Illustrator: Shuzhan Yu
WEB Developer: Lee Monteiro
Client Service Director: Levente Bálint
Account Director: Beata Stumpf
Account Manager: António Gonçalves
Production Companies: Canja Audio Culture, Monster Films

Tags:
Hungary, Education, White Rabbit, WhatsApp, Terms Against Bullying, Cyberbullying, Sexual Harassment, Social Media, Hacking, Monster Films, White Rabbit, Digital, Awareness Campaign, Cyber harassment, Facebook

With fun digital films and a high decibel media campaign on Facebook and Hotstar, the brand managed to kick off with a bang!

Brocode No.1

Brocode No.2

Brocode No.3

About HalaPlay:
Founded in 2017, HalaPlay was started by BITS Pilani alumni with the first product in the fantasy sports segment focused on casual and serious sports fans. The platform currently covers kabaddi leagues, football, and cricket, and is looking to venture into other sports.

Tags:
Facebook, Hotstar, Hardik Pandya, Krunal Pandya, media campaign, HalaPlay TV, L&K Saatchi and Saatchi, Publicis Groupe, integrated communications agency, strategic communication, creative solutions, social media & SEO, branded content, web technology, brand building, shopper activation, film production, live creativity, digital solutions, media planning, BITS Pilani, kabaddi league, football, cricket, fantasy cricket platform, Bro Code campaign, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, digital campaign

The digital advertisement for the campaign was materialized by Colombia-based marketing firm called Sancho BBDO. It showcased the developmental stages of the initiative, and also shared snippets of its positive results. One simple idea generated an impact that was soon acknowledged by the biggest media sources in the country. The most influential news channels covered the phenomenon of Faceblood and pushed the cause even further.

We feel that Cruz Roja Faceblood is a bright example of the collective greatness that communities are capable of achieving. Furthermore, the amalgamation of social media and healthcare opens doors for countless innovations in the future.

Credits
Brand: Cruz Roja
Campaign: Faceblood
Advertising Agency: Sancho BBDO, Colombia
Chief Creative Officers: Hugo Corredor, Giovanni Martinez
Executive Creative Director: Diego Forero
Copywriter: Adriana Coronado
Art Director: Fabio Uribe
Account Executive: Adriana Zapata
Community Manager: Lady Pedraza
PR Executive: Nayith Triana

Tags:
Digital, Colombia, Public Interest, NGO, Cruz Roja, BBDO, Faceblood, Cruz Roja Faceblood, Digital Advertisement, Sancho BBDO, Blood bank