Domestic violence affects 1 in 4 women in Germany and millions of others around the world. But because people don’t pay much attention to statistics, brand used one of Berlin’s icons to raise awareness of this problem: the photo booth.

Together we can #ChangeThisPicture

Credits
Brand: Terre Des Femmes
Advertising Agency: DDB Berlin, Germany
Managing Creative Director: Myles Lord
Executive Creative Director: Gabriel Mattar
Creative Director: Ricardo Wolff
Art Director: Jose Gomes
Copywriter: Pedro Lourenco
Production Company: Polyxo Studios
Videographer: Zhong To / CuBird
Account Team: Andrea Razeto, Ben Maass-Stalp, Larissa Braun, Sanja Colli, Tim Jüngling

Tags: Facial recognition system, Technology, Bruise Automat

Research has long connected the loneliness of older adults living in long-term care to physical decline. But during the global pandemic, the situation has vastly deteriorated. Lockdowns have forced aged residents to experience greater social isolation. Cut off from outside visitors and contact other residents; they’ve suffered increased stress, anxiety, depression, even death.

As a result, millions of residents’ emotional health has seen a significant decline—calling for a new technological solution. But how can we improve people’s emotional well-being in long-term care when we don’t know how they truly feel?

The Mood Modifier from SOLO. The first mobile app that detects emotions and picks a selection of personalized music to help patients get back in the rhythm of life.

• The mobile’s camera utilizes facial recognition to detect emotions
• Then creates a unique data imprint that ranks happiness, calmness, sadness, energy, and mood
• This collection of emotional algorithms triggers the AI-predicting model and selects the right music for their emotional state With a simple user-set up and daily, monthly, and annual tracking, the user and staff keep on top of progress made.

This idea and application give older adults a renewed sense of happiness and joy by enabling them to modify their moods.
 
Credits
Brand: SOLO App
Campaign: The Mood Modifier
Advertising Agency: Saatchi & Saatchi Wellness, New York, United States of America
Agency: Publics Groupe Israel
Technology: Solo
Editorial: Harbor Pictures
Music Composition: JSM Music

Facing Emotions, the app, developed with the Polish Blind Association, uses the rear camera of Huawei’s Mate 20 Pro phone to read the emotion on the face of whoever the blind user is talking to, by analysing their expression using artificial intelligence (AI).
An offline machine-learning algorithm integrated into the phone identifies the main facial features of the interlocutor, including eyebrows, eyes, nose and mouth. It can then determine the positions about each other and identify the particular emotion.

The app translates these seven universal human emotions – anger, fear, disgust, happiness, sadness, surprise and contempt – into seven distinct sounds. The detected emotion is played through the phone’s microphone.
Blind composer Tomasz Bilecki created the sounds corresponding to each emotion. “The sounds I wanted to create needed to be specific for each emotion, and not distract users from their conversations,” said Bilecki.

The team aimed to make each sound short, concise and simple, in the hope that they won’t feel invasive in a conversation between two people, as well as being recognisable and easy to recall. Blind users tested the app, and their insights were incorporated into the design.
“Sound samples were tested by our team of blind consultants, who rated them as easy to remember and understand,” said Huawei.

“The Facing Emotions campaign embodies Huawei’s mission to bring new technology to everyone, especially those that need it most,” said Huawei consumer business group president Wang Tao.

Credits
Agency Network: Publicis
Production Company: TANK
Advertiser Brand: Huawei

This campaign is about:
Facial Recognition, visually impaired, AI, Huawei Facing Emotions, Technology, Innovation, Camera, Machine Learning, Artificial Intelligence, Blind

While using our smartphones, we subconsciously bend our necks. What we don’t realise is a small thirty-degree tilt of the neck, leads to an excess weight of thirty pounds.

Idea: Apple Straighten Up
Using face recognition technology, iPhones detect the angle at which the neck is bent. If the angle exceeds five degrees, the phone would blur the image/text on the screen, leaving the user with no option but to straighten up. Thus, inculcating a habit to always keep the neck upright, even while using the phone.

Credits
Campaign: Text Neck | Straighten Up
Advertising School: Miami Ad School, Mumbai, India
Art Directors: Yashashree Samant, Apaar Singhal
Copywriters: Yashashree Samant, Apaar Singhal, Mehak Marwah
Faculty: Siddhi Ranade, Ishan Mehta

Tags:
Miami Ad School, India, Electronics, Technology, Apple, Text Neck, Apple Straighten Up, Smartphone, Mobile, Facial recognition