The first installment of the series, “Growing with Pride,” debuts during Pride month and spotlights Leon Etchepare, a 4th generation farmer at Emerald Farms based in Orland, CA. In the episode, Leon opens up about coming out to his parents, the life he is building with his long-time partner, Andrew Pentecost, and his experiences as a gay man in an industry not often considered a place where LGBTQ culture thrives.

Emily Clark, Associate Creative Director at Ogilvy and director of the film, said: “As marketers, we have tremendous power to affect whose stories are told. As a queer director, this is a very meaningful project for me to bring people who haven’t had the opportunity to share their stories to the forefront. Andrew and Leon represent an industry moving in the right direction — towards a more inclusive and supportive space.”

“The Heart of the Farm” will continue with upcoming episodes featuring further stories of historically underrepresented farmers.

Credits
Advertising Agency: Ogilvy, New York, United States of America
Campaign: Growing With Pride
Client: Corteva Agriscience