Fashion Show – Campaigns of the World

World’s first fashion show on Google Street View by City Centre Mall

YWwV268TPqrxQUV5 — Sun, 10 Nov 2019 04:30:43 +0000

World’s first Fashion Show on Google Street View by City Centre Mall combines fashion and tech to show real fashion is found on the street.
City Centre malls, together with MullenLowe MENA, recently executed an action-grabbing digital campaign using Google Maps as a platform to generate awareness for City Centre’s new Autumn/Winter 2019 fashion collection. The brand “hacked” Google Maps’ street view feature, replacing the original content in the location of Deira, an iconic Dubai neighbourhood, with images of a catwalk and models showing off the new collection.
Shot near City Centre Shindagha with a licensed Google 360 photographer, the digitised catwalk is now exclusively viewable on Google Street View and portrays the collection to shoppers in a truly immersive way.
The stunt-activation was executed as part of City Centre’s ‘Stay True’ AW19 campaign, which encourages people to stay true to themselves and promotes ‘real fashion for real people.’ The activation helps the fashion line stay true to its human-centric and community-focused identity by featuring customers scouted from the surrounding communities. It aims to generate content that engages and resonates with City Centre customers.

The Autumn/Winter collection 2019 shows off looks from mall tenants including Desigual, Okaidi, Vincci, Parfois, Aeropostale, LC Waikiki, Garage, Levi’s and H&M, which can be seen across the various viewpoints represented on Google Street View.

Rima Chammas, Majid Al Futtaim’s Senior Marketing Director – Properties said: “We’re excited to be driving the industry forward by innovatively merging fashion and tech while celebrating streetwear.

Credits
Agency: MullenLowe MENA, Dubai
Campaign: Fashion Show on Google Street View
Client: City Centre Mall, Majid Al Futtaim
Creative director: Alfonso Arbós
Copywriter: Silvia Carreño
Art Director: Maricel Candido
Motion designer: Jose Basug
Group Account director: Rami Ghanem
Account Manager: Amina El Ashry

Tags:
City Centre Mall, MullenLowe MENA, Majid Al Futtaim, Google Street View, Technology, Innovation, Fashion Show, Fashion Show on Google Street View, Google Street Fashion Show, Outdoor, OOH, Best use of technology

UN Women The Bridal Uniform at Bridal Couture Week, One specific outfit caught everyone’s attention

YWwV268TPqrxQUV5 — Fri, 21 Dec 2018 04:20:19 +0000

The Bridal Uniform by UN Women, This year’s Bridal Couture Week was much the same as previous years, where bride after bride walked out on the ramp wearing magnificently extravagant outfits. However, right at the end of the bridal week, one specific outfit caught everyone’s attention.

It was a school uniform, embellished with heavy motifs, worn by a girl. A striking symbol to raise awareness and highlight something that is still a grave issue in Pakistan. The horrible trade-off that takes place when a child is deprived of her right to an education and is instead married.

This symbol; the bridal uniform was used to question the unfortunate nature of many marriages that should not be a cause of celebration for the brides or even the nation as a whole. Not all brides are meant to be celebrated!

Credits
Advertising Agency: BBDO Pakistan
Production Company: Ali Xeeshan Theatre Studio
Executive Creative Director: Ali Rez
Creative Directors: Hira Mohibullah, Assam Khalid, Ali Rez
Designer: Ali Xeeshan
Copywriters: Aamna Rahim, Huma Mobin
Associate Creative Director: Moiz Khan
Creative Assistant: Fatima Ansari
Designers: Haroon Rashid, Haseeb Akram
Account Executives: Tazeen Asaad, Eesha Khan
Production Assistant: Mian Aleem Ali
Producer: Zohaib Kazi
Public Relations: Maida Azmat
Designer: Ahmed Zafar
Producer: Raza Shah
Strategic Planning Director: Assam Khalid
Photographer: Abdullah Harris
Creative Director: Jamayal Tanweer

Tags:
Pakistan for UN Women, Ambient, Pakistan, Public Interest, NGO, UN Women, BBDO, Ali Xeeshan Theater Studio, HUM Bridal Couture Week, Abdullah Harris, BBDO Pakistan, D&AD Pencil, Cannes Lions, Glass Spike, Gold Dubai Lynx, Gold AdStars, Communication Arts Annual, Gold Crystals, Child marriages, Fashion show

The Survivors Trust – The most provocative fashion show ever to provoke society

YWwV268TPqrxQUV5 — Thu, 30 Mar 2017 12:10:17 +0000

The Survivors Trust created ‘guilty clothes’ project to show society that neither the clothes nor the girl wearing them should be condemned for being raped, and to help victims overcome their fears and feel able to contact rape help centres. these are real stories about real girls and how they were dressed when they were raped. take a look, and then ask yourself: Are they guilty?

#guiltyclothes #Rape #Victims #FashionShow

The Survivors Trust: The Guilty Clothes collection was created in order to provoke society…

More information about our project are available at guiltyclothes

If one of your friends or acquaintances, female or male, tells you that they have been raped, be sure to offer them support, tell them about the rape victims help centre, and give them this phone number.
0808 801 0818

Credits:
Advertiser: The Survivors Trust
Advertising Agency: Marvelous, Moscow, Russia
Chief Creative Officer: Artem Sinyavskiy
Creative Group Head: Marat Shakirov
Strategy: Bulat Ayupov
Copywriter: Alina Dmitrieva
Art Director: Elisey Soloviev
Designers: Svetlana Solovieva, Kristina Koroleva, Margarita Nikolaeva
Additional Credits: Zarya Production, Yana Sadovnikova, Irina Stroeva