Cheil Worldwide created the product for Samsung Fire & Marine Insurance as part of the latter’s campaign to encourage South Korean households to have a fire extinguisher readily available.

Appearing to be an ordinary decorative vase made from translucent red glass, the extinguisher is designed to blend into the interior where it can be within easy reach in case of an emergency.

The simple design holds a measure of potassium carbonate in a sealed outer chamber where it appears like water. A separate inner opening in the vase’s centre is designed to hold flowers in the usual way.

Source

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Cheil Worldwide, Samsung Fire, Marine Insurance, Firevase, South Korea, Technology, Tech, Latest Tech News, Best Innovative Campaigns, innovative technology ideas, best technology campaigns, dezeen, Samsung Technologies, Samsung Ads, Samsung Campaigns

The Problem

The incessant car honking on Indian roads is everything but music to our ears. Enough to knock out peace from our lives and send our frustration levels skyrocketing, honking is a problem that deserves immediate attention.
As Maruti Suzuki, someone who sends the maximum no. of cars on Indian roads, we feel it’s our responsibility to do something about the burgeoning problem.

The Idea – No PO PO

No Po Po is a device that counts and records the number of times you press
the horn. The lesser you honk, the more rewards you earn. So go ahead, honk less, spread peace and earn rewards!

To know more about No Po Po, visit www.nopopo.in

Download App

Credits:
Chief Creative Technologist: Gurbaksh Singh
Advertising Agency: Dentsu | Webchutney Innovation Lab
Offered by Maruti Suzuki

Reebok has a communication strategy focused on improving the quality of life through physical activity, a concept that was based for the development of this campaign.

JCDecaux installed gym at the bus stop in Bogota and Cali where people were motivated to stop for a physical training session with the support of professional trainers.

With this campaign Reebok proved that in the city there is a ‘Gym everywhere’. Also it obtained a positive response from pedestrians which was reflected in social networks where they shared photos, videos and reviews of the activity.

Reebok pop-up gyms

Advertising Agency: Bombai, Bogota, Colombia

Brand: Starka
Media: Print
Category: Alcoholic Drinks
Advertising Agency: Adell Taivas Ogilvy, Vilnius, Lithuania
Creative Directors: Tomas Karpavicius, Dominykas Zilenas
Art Director: Ruta Baradinskaite
Copywriter: Audrius Puidokas
Designer: Daniele Gulla
Account manager: Akvile Navickaite

Campaign: Panorama – Weightlifting
Brand: Panorama
Media: Print
Category: Retail Services
Advertising Agency: Adell Taivas Ogilvy Vilnius
Creative Directors: Dominykas Žilėnas, Tomas Karpavičius
Art Director: Mykolas Budraitis
Copywriter: Lukas Šidlauskas
Photographer: Electromagnetico

Print campaign for the new LG Twin Wash.
Media: Print
Category: Home electronics
Client: LG Electronics
Advertising Agency: Y&R, Bogotá, Colombia
Chief Creative Officer: Tito Chamorro
Creative Director: Juan Pablo Maldonado
Art Directors: Henry Neira, David Pinilla, Julian Torres, Juan Manuel Prieto
Copywriters: Daniel Gómez, Julian García

Moltyfoam, one of Pakistan’s leading mattress companies, saw an opportunity to help and provide a solution to people sleeping outdoors.

Moltyfoam and agency, Pakistan BBDO, developed the world’s first BillBed. A billboard designed from the product itself.

By day the BillBeds advertised the brand, and by night – with a simple flick – they are transformed into comfortable beds.

The weatherproof BillBeds were placed in over 150 locations in 9 major cities across Pakistan, at locations that the brand knew would benefit homeless labourers the most.

The campaign has won a Bronze Lion at the Cannes Lions 2015 awards.

Brand: MoltyFoam
Advertising Agency: BBDO, Pakistan
Senior Art Director / Concept: Muhammad Ahmed Mustafa
Strategic Planning Director: Assam Khalid
General Manager: Aamir Allibhoy
Associate Creative Director: Sahar Mullick
Junior Art Director: Imran Khan
Creative Director: Ali Rez
Production Manager: Atif Pasha
Deputy General Manager: Faisal Durrani
Senior Account Manager: Idrees Hussain
Creative Director: Madeeha Noor
Video / Photography: Muhammad Ahsan
Director of Photography / Cinematographer: Mujtaba Hussain Shah

*Eye roll*

♫ IT’S A BEAUTIFUL LIFE ♫

Yeah but what does life have to do with donuts?

♫ AND NIGHTS OUT IN THE RAIN I LOVE IT JUST THE SAME ♫

Big type spewing cliche affirmations and random images. Why is there a kid with a bionic arm?

♫ IT’S A BEAUTIFUL LIFE. SO OPEN UP YOUR MIND WHILE WE STILL HAVE SOME TIME ♫

WTF. While we still have some time? We’d have more time if we didn’t eat donuts, I’ll tell you that much. And then we go from a tech start up working late nights to a woman in the army looking at a laptop with a cup of coffee.

♫ IT’S A BEAUTIFUL LIFE ♫

The sugary anthem ad celebrates “Every day” as a chance “to do something amazing.” With Dunkin’ Donuts coffee cups, donuts and breakfast sandwiches placed strategically throughout, the spot examines upbeat scenes of a boy trying out a new prosthetic arm, a woman blowing out the candles on her 97th birthday cake and everyday scenes of people “Working’, “Living,” “Playing” and “Loving.”

Source: adland

Brand: Dunkin’ Donuts
Campaign: #KEEPON Anthem
Agency: Hill Holliday
Commercials: Food
Country: United States

Credits
Campaign: Harvey Nichols Influenced by None
Creative Director : Husen Baba
Agency : McCann
Client : Harvey Nichols
Location : United Arab Emirates
Category: Clothing & Footwear