In tandem with the concept crafted by BBDO New York, the campaign brought a new experience to the platform. By using a tracking number, any FedEx customer could turn a package delivery into a visualization. The visualized experience was further enhanced by a complementary soundtrack created by a custom sound engine powered by over 6000 samples. This resultant audio-visual experience gave customers a behind-the-scenes look into all the nuggets that consolidate to make a successful courier delivery happen. The 3-D visualization of the deliveries was rendered in real-time with the aid of a WebGL. The new experience also came with pre-loaded soundtracks covering some of the most remarkable delivery in FedEx history. FedEx’s innovation was made accessible across for various devices, and further cemented the brand’s well-deserved reputation as a customer-centric company.

We believe that this campaign made use of many hot tools that frequent the circles of innovation in the modern world. Simply put, it was a prime example of how brands can make use of cutting-edge tech to give birth to creative marketing campaigns.

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FedEx Soundtrack, Technology, Innovation, Latest Technology, Marketing, creative marketing campaigns, Digital