Felix – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Wed, 10 Aug 2022 08:29:45 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Felix – Campaigns of the World https://campaignsoftheworld.com 32 32 Felix – The Climate Store | A pop-up for the planet https://campaignsoftheworld.com/ooh-campaigns/felix-the-climate-store/ Wed, 10 Aug 2022 08:28:02 +0000 https://campaignsoftheworld.com/?p=26520 The Climate Store by Felix

Swedish food brand Felix wanted to communicate its sustainability credentials by demonstrating how easy it is to make climate-friendly choices when products are clearly labelled with their respective carbon footprints.

“In the middle of Stockholm’s retail district, we built a pop-up Felix supermarket – The Climate Store (Klimatbutiken) – the world’s first grocery shop where every item’s listed ‘price’ was its carbon dioxide equivalent (CO2e).
Customers could only pay with a CO2e currency we printed for the occasion, with every shopper given a ‘budget’ of 18.9 kg CO2e to spend – the maximum personal weekly consumption outlined in the 2030 Paris Agreement.”

Credits
Agency Network: McCann Worldgroup
Campaign: The Climate Store
Production Company: Prime Weber Shandwick, Stockholm
Advertiser Brand: Felix, Malmö

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