Why Femicide Demands Urgent Attention:
Femicide is an emergency that demands immediate action. The brutal statistics reveal a chilling truth – a woman or girl is violently killed every two days in Canada, primarily by men, fueled by deep-seated misogyny. It is the ultimate expression of control over women, dictating their fate and tragically, their demise.

The Role of Misogyny:
Misogyny, the hatred of women, is a global catalyst for femicide. Understanding this root cause is crucial in addressing the issue at its core. Femicide, the most extreme manifestation of male violence against women, cannot be ignored any longer.

The Need for Official Recognition:
Despite its prevalence, the term ‘Femicide’ is yet to be officially recognized in Canadian legislation. Acknowledging this crisis is the pivotal first step towards tackling it head-on. Femicide is real, and it is happening in Canada – turning a blind eye will not make it disappear.

Femicide: A Manifestation of Gender Inequality:
Femicide is not an isolated act but is deeply connected to gender inequality, patriarchy, and colonialism. It thrives on entrenched beliefs about the roles of women and men. The killings of women and girls must be recognized as hate crimes, driven by misogyny and a desire to exert power and control.

Understanding Femicide Indicators:
To effectively prevent femicide, it is essential to recognize the warning signs. In 84% of cases in Canada, killings of women and girls by a male involved at least one indicator of femicide. Some common indicators include misogynistic beliefs, recent separation from a partner, prior violence, coercive-controlling behaviors, illegal exploitation of the victim, sexual violence, overkill, and the disposal of the body in a public place.

Conclusion:
Femicide is a pressing issue that requires immediate attention. The Body Bag For Her urges the Canadian government to officially recognize femicide, take meaningful steps to address its root causes, and declare it a national emergency. Together, we can work towards ending femicide and creating a safer, more equitable future for women and girls across the country.

Credits
Client: Aura Freedom International
Executive Director: Marissa Kokkoros
Advertising Agency: Forsman & Bodenfors
Production Company: Folktale Films
Head of Creative: Glen D’Souza
Creative Director: Kate Thornloe
Senior Art Director: Alexandra McGuirk-Penedo
Senior Copywriter: Darby Clarke
Designer: Brittany Hall
Head of Strategy: Andrew Carty
Integrated Producer: Jason Pearson
Managing Director: Julien Bissuel
Head of Business Partnerships: Tyler Kawa
Client Supervisor: Hannah Casey
Client Manager: Simran Baig
Director of Content: David Quach
Assistant Editor: Jamie Emmanuel
Senior Production Artist: Dee Flores

Production Artist: Amyna Jiwani

PR: Veritas Communications
President & CEO: Krista Webster
Executive Vice President
General Manager: Nina Kalos
Vice President Group Account Director: Julia Perreira
Senior Account Manager: Cheyenne Freitas
Consultant: Tori Krafczek

Media: Twenty6Two
Media Supervisor: David Johnston
Media Planner & Buyer: Nikki Cutler

MMI
Associate Director, Media: Jessica Petty

Production Company: Folktale Films

Director: Geneva Pesch

Director of Photography: Jesse Louttit

Line-Producer: Kyle Welton

Executive Producer: Tom Evelyn
Executive Producer: Hubert Davis
Editorial: Nimiopere
Editor: Bryan Reuben
Assistant Editor: Aiden Gugula
Executive Producer: Julie Axell
Executive Producer: Paula Hicks



Sound + Music: TA2 

Audio Director: Jeff Lurie

Engineer: Adam Ive

Executive Producer: Christine Leslie



Colour/VFX: Alter Ego
Senior Colourist: Wade Odlum
Colour Assistant: Malini Khotsiphom
VFX Artist: Jake Hussey
Post Producer: Spencer Butt

Additional Footage 

Photography: David Quach

Photography: Alexandra McGuirk-Penedo

Video: Kobi Ntiri



Marketing Materials
TPH
Assistant Manager: John Bancoro


Bag Manufacture: Cactus Sewing
Studio
Designer: Kristin Somborac

Builder: Melinda Dempster 


This campaign is about:
Femicide, Canada, Women’s Safety, Gender Equality, Misogyny, National Emergency, Government Action, The Body Bag For Her, Ending Violence, Female Empowerment, Gender-based Violence, Advocacy, Canadian Legislation, Women’s Rights, Awareness Campaign, Preventing Femicide, Urgency, Social Justice, Public Interest campaign.

This new version was played on the journalist Frida Guerrera’s social accounts, also at digital portals, radio, and TV stations showing us what does the absence of 9 women a day in Mexico sounds like.

Credits
Brand: Voces de la Ausencia
Campaign: Missing Voices
Agency: Archer Troy México
VP Creative: Miguel Arciniega, Abraham Quintana
General Creative Director: Carlos Oxté
Creative Direction: Pedro Molina | Alejandro Junco
Art Direction & digital Retouching: Roberto Guzmán I Karla Rodríguez
Copywriter: Giovana Franchini
Producer: Emanuel García I Martín Hernández
Production House: La Tuna
Director: José Miguel Ramírez Coika
PR: Vanessa Cueto
Photography: Adriana Farias.