feminism – Campaigns of the World

The Tampon Book by The Female Company: A book against tax discrimination

COTW — Sun, 19 Jul 2020 13:54:21 +0000

Our organic tampons have nothing to hide, so why conceal them in a book? They do this to protest against the unfair and sexist taxation on tampons, sanitary pads and other feminine hygiene products. In Germany, these are still considered “luxury goods” and therefore taxed with the top value added tax rate of 19 percent. Meanwhile, actual luxury products such as flowers, truffles or oil paintings are considered daily necessities and earn the reduced rate of only 7 percent. Is this crazy? Yes indeed! Luckily, they’ve found a loophole. Books are also taxed with 7 percent.That’s why their tampons now come as a book, or rather inside a book.

Tampons are a luxury and truffles aren’t? Yes, sadly it’s true. And it gets even more absurd: This is not only the case in Germany. In recent years, the tampon tax has provoked worldwide protests. Countries like India, Kenya and Canada have abolished the tax already. Great job girls! But in Germany, there is still not enough political pressure, even though some parties theoretically support our claim. That’s why we had to get practical. With The Tampon Book, we support a petition on change.org to get rid of the sexist tampon tax once and for all. If you agree that a period is not a luxury (and you will agree if you ever had one) then please support us!

Credits:
Campaign: The Tampon Book
Advertising agency: Scholz & Friends, Berlin
Client: The Female Company
Chief Creative Officer: Matthias Spaetgens
Executive Creative Director: Robert Krause, Oliver Handlos
Creative Director: Malik Benamara, Max Marohn, Sebastian Stelzer
Copywriter: Ilona Hartmann
Graphic Designer: Natalie Krzyz

Tags:
Menstruation, Taboo, Feminism, Product Packaging, Protest

For Women’s Day, Creative Equals Feminizes Famous Brand Logos

COTW — Mon, 19 Mar 2018 08:49:11 +0000

If you started observing brand logos and symbols around you, you would realize how male characters dominate the marketing sphere. This was the prime reason why Creative Equals, an organization which focuses on gender representation and equality in media spheres, decided to commemorate women by changing some world-famous brand logos to their female counterpart versions. Creative Equals strongly support the agenda of representation which is clear in their Vision statement which says, “We believe creating diverse advertising and media starts with the teams who shape it. That’s why we’re here to drive lasting change”.

Ali Hanan, the CEO of Creative Equals, clarified that through their initiative they didn’t intend to bring down or malign any brand, rather they want to start a conversation about more women and more female representation in the creative industry. The changed logos do bring a fresh perspective to the brand image and compel one to think about how different and meaningful these logos look with a female image.

Check out the transformed logos here:

We hoped you gained a fresh perspective because we sure did. Shout out to the organization for making such an important point in such a creative way. Here’s hoping to see more female representation in the advertising industry.

This Women’s Day Article is related to:
Feminism, Women, Brands, Dreamworks, Pringles, Monopoly, Schwarzkopf, Oscars, Bafta, Black Label, Creative Equals, McDonald’s, Johnnie walker, International Women’s Day, Campaigns, Creative campaigns, Print, MTV

Mona Haydar’s “Hijabis” took the whole world by awe this International Muslim Women’s Day

COTW — Wed, 12 Apr 2017 05:55:56 +0000

On the event of International Muslim Women’s Day, Mona Haydar an independent singer and composer came up with a beautiful video song. It was a noble initiative started by an empowering site, muslimgirl.com in cooperation with various media sites which created a thousand ripples in the sea of feminism on 27th march of this year. This powerful song features women of various countries who flaunt their “hijabs” with a hint of pride. In the race for women empowerment, Mona Haydar’s Hijabis goes a step forward in promoting independence in choosing what to wear and not to wear. The women in the video clearly showed that even their hijabs are a thing to flaunt not a burden to bear.

This debut viral video song received heavy appreciation for its efforts to promote love and willingness for hijab. But for the Muslim community, it is being treated as no less than a haraam. Receiving wide criticism from Muslim twitteratis Mona has taken the step to lash back by tweeting “if my video is haraam, why are you watching haraam?”. In fact, her song in youtube crossed 5 lakh views in quite a short time. Muslim women have been downtrodden by all classes of people since eternity. But Mona has taken the step to release this video which clearly proves that it’s possible to be modern and traditional both at the same time and the line “I still wrap my hijab” shows it bold and clear. As the lyrics go “covered up don’t take us for granted” is a clear indication that hijabs are not to be treated as a weakness symbol.

For a powerful viral video and equally powerful message, we expect more soulful songs from #hijabiXmona in near future.