Fiat 500 – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sun, 19 Jan 2025 06:23:02 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Fiat 500 – Campaigns of the World https://campaignsoftheworld.com 32 32 Fiat Parking Billboard https://campaignsoftheworld.com/tech-innovations/fiat-parking-billboard/ https://campaignsoftheworld.com/tech-innovations/fiat-parking-billboard/#respond Tue, 09 Jun 2015 10:02:20 +0000 https://campaignsoftheworld.com/?p=2262 They relocated the technology for the Fiat parking assistant outside the car by creating an interactive parking billboard: Different protagonists react to the cars in front of the parking spot and assist with parking. It shows how easy, stress-free and safe it is to park with the Fiat parking assistant.

To demonstrate the parking sensor technology of the Fiat 500, marketing agency Leo Burnett designed a video billboard that acts as that helpful friend.

Credits:
Leo Burnett Germany

]]> https://campaignsoftheworld.com/tech-innovations/fiat-parking-billboard/feed/ 0 Fiat Turns Pink. Then Runs Over Water. | Fiat 500 https://campaignsoftheworld.com/ooh-campaigns/fiat-turns-pink/ https://campaignsoftheworld.com/ooh-campaigns/fiat-turns-pink/#respond Sat, 07 Feb 2015 09:03:37 +0000 https://campaignsoftheworld.com/?p=1088

Fiat 500, the car loved dearly in Netherlands, celebrated the gay parade for love by turning pink. But it went overboard – literally – to be a part of a parade that was on a canal. By running over water! It wasn’t that the car developed amphibian properties, but just got close to its audience by running over a float. We don’t know if it needed to do that, but going by the responses they got, maybe they got it right. Do you agree?
#welovepink

Credits
Advertising Agency: Saatchi & Saatchi Leo Burnett, Netherlands
Concept: Jan Bosch, Tim ten Dam
Art Director: Tim ten Dam
Copywriter: Jan Bosch
Account: Mathieu Veldhuijzen, Vanessa Snoeij, Simone Ottenbros
Production: Matemade / The Floating Company

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