#Fiat – Campaigns of the World

Fiat Social Drive – Your friends from the social networks with you in your Fiat

COTW — Fri, 14 Sep 2018 10:14:40 +0000

To launch the New Fiat Punto to a young audience, AgenciaClick Isobar went beyond the brief and developed an innovative new feature for the car. Fiat Social Drive is a hands-free service that allows the driver to connect to your social networks while driving in safe way.

Credits:
General creative director: Fred Saldanha, Raphael Vasconcellos
Creation director: Eduardo Battiston
Editor: Bruno Barbieri
Art director: Diogo Valim
Illustration: Gustavo Bockos
Developer: Fabiano D’Agostinho, Marcos Paulo Santos Falcão, Luis Leão, Francisco Adelano, Danilo Cavalcante
Animation: Fabio Del Rio, Lucas Lourenço, Fabricio Lucio
Project Manager: Claudio Souza, Ernane Melo, Paula Sotto Maior, Flaviano Guerra, Maira Zaclis, Eduardo Maruxo, Cristiane Molnar, Isabela Fagundes Pereira
Information Architecture: Felipe Accorsi
Design: Bruno Oyama, Eduardo Rodarte, Eduardo Marzionna, Vinicius Maffeis Juliani
Producer of RTV: Priscila Moscovich, Carolina de Moura Florentino
Top Movies: Ritmika
Agency: AgenciaClick Isobar
Advertiser: Fiat

This article is about:
AgenciaClick Isobar, Fiat, Fiat Social Drive, Latest technology news, Digital Innovation, Advertising Campaigns, Technology

Fiat Parking Billboard

COTW — Tue, 09 Jun 2015 10:02:20 +0000

They relocated the technology for the Fiat parking assistant outside the car by creating an interactive parking billboard: Different protagonists react to the cars in front of the parking spot and assist with parking. It shows how easy, stress-free and safe it is to park with the Fiat parking assistant.

To demonstrate the parking sensor technology of the Fiat 500, marketing agency Leo Burnett designed a video billboard that acts as that helpful friend.

Credits:
Leo Burnett Germany

Fiat Turns Pink. Then Runs Over Water. | Fiat 500

COTW — Sat, 07 Feb 2015 09:03:37 +0000

Fiat 500, the car loved dearly in Netherlands, celebrated the gay parade for love by turning pink. But it went overboard – literally – to be a part of a parade that was on a canal. By running over water! It wasn’t that the car developed amphibian properties, but just got close to its audience by running over a float. We don’t know if it needed to do that, but going by the responses they got, maybe they got it right. Do you agree?
#welovepink

Credits
Advertising Agency: Saatchi & Saatchi Leo Burnett, Netherlands
Concept: Jan Bosch, Tim ten Dam
Art Director: Tim ten Dam
Copywriter: Jan Bosch
Account: Mathieu Veldhuijzen, Vanessa Snoeij, Simone Ottenbros
Production: Matemade / The Floating Company