At the heart of this initiative lies the innovative “Brahma Phone,” a device conceived to liberate party enthusiasts from the burdensome presence of high-tech gadgets. Brazilian Carnival, a celebration synonymous with unbridled joy, often sees attendees fretting over the safety of their smartphones amidst the festivities. Brahma’s response to this conundrum is both ingenious and straightforward: provide a stripped-down mobile device equipped only with essential functionalities like calling, SMS, GPS, a transportation app, and an 8-megapixel camera.

The introduction of the Brahma Phone at Carnival received an overwhelmingly positive response, prompting the brand to extend its reach to other iconic events worldwide. Crafted in collaboration with Brazil’s Africa Creative of Omnicom Group’s DDB Worldwide, this initiative underscores Brahma’s commitment to solving real problems for consumers eager to embrace life’s celebratory moments without impediments.

Sergio Gordilho, Co-President and CCO of Africa Creative, emphasizes Brahma’s multifaceted approach, stating, “Brahma is more than a beer; it’s a brand that solves real problems for those eager to celebrate life fully.” The Brahma Phone epitomizes this philosophy, offering festival-goers the freedom to immerse themselves in the festivities without the distraction of modern technology.

Available exclusively to individuals over 21, the Brahma Phone represents a broader vision of fostering liberation across various public events. As Brahma prepares to share this innovation with audiences beyond Brazil and Carnival, it invites everyone to embrace the freedom it offers.

The partnership between Brahma and its agency exemplifies a shared enthusiasm for enhancing celebratory experiences through innovations that prioritize simplicity and letting go. With the Brahma Phone, the brand is not only revolutionizing festival culture but also redefining the essence of festivity itself.

About Africa Creative
Africa Creative is one of the largest and most awarded advertising agencies in Brazil and Latin America, responsible for successful campaigns for some of the country’s most prestigious brands. Africa was founded in 2002 and is part of Omnicom Group’s DDB Worldwide.

About Brahma
Brahma is a premium quality, refreshing and authentic beer that embodies the spirit of Brazil. Brewed with passion and expertise, it delivers a unique taste that captures the essence of Brazilian culture and tradition. Made from the finest ingredients, Brahma Beer offers a smooth and crisp flavor profile that is perfect for any occasion.

Credits:
Title: Brahma Phone
Agency: Africa Creative
Advertiser: Brahma

This campaign sis about:
Best Beer Ads, Creative Beers Campaigns, Creative Beer Ads, Ambev Ads, Beers Ads, Film

In a world where our choices shape the destiny of generations, BBK Foundation, a trailblazing socioeconomic entity in Biscay, has unveiled a strategic plan aimed at fortifying the Welfare State while nurturing sustainable competitiveness. At the heart of this initiative lies a captivating tale of environmental consciousness, societal awakening, and a futuristic Bilbao through a thought-provoking short film named “Bihar,” meaning “Tomorrow” in Basque.

Awakening Environmental Consciousness:
The BBK Foundation’s commitment to sustainable models lies in addressing a pressing concern among the youth — climate change. As per surveys, 75% of young people find the future terrifying, fostering a sense of defeatism in 56% who believe humanity is “already doomed.” To counteract this mindset, BBK launched a campaign encouraging society to realize the impact of individual decisions on our collective future.

Art as a Catalyst for Change:
To spark a social debate and capture the public’s attention, BBK collaborated with hyper-realist artist Rubén Orozco to create a live sculpture in Bilbao Estuary. This sculpture, symbolizing future generations, appeared and disappeared with the ebb and flow of the tides, metaphorically illustrating how each action conditions our future. The sculpture served as a teaser for a short fiction film that delves into a dystopian Bilbao, compelling viewers to reflect on the consequences of unsustainable models.

The Unveiling of Bihar:
Bihar, the protagonist of the short film, emerges as a girl born in 2020 amidst the Covid-19 pandemic. Living in a society gradually disintegrating over the years, Bihar’s journey explores moments of struggle, addressing situations pushing her to the limit. Despite its futuristic setting, the film presents a realistic portrayal of a potential future, urging viewers to consider the consequences of maintaining unsustainable models.

Futuristic Realism:
To lend credibility to the futuristic narrative, BBK adopted a prospective approach, enlisting the expertise of renowned futuristic professional Jordi Serra. Months of research and trend analysis enabled the creation of a storyline grounded in credible and likely scenarios. This exercise in reflection prompts us to contemplate the changes occurring today and envisage a future that could materialize if sustainable commitments are not embraced.

Global Impact:
The success of BBK’s endeavor extended beyond Biscay, with Bihar’s story traveling the world. The short film garnered over 300 million views on social media, attaining viral status. Recognizing its impact, the film was broadcast during peak audience times on the main television channel in the Basque Country – eitb.

Conclusion:
Bihar stands not just as a work of art or a captivating short film but as a call to action. BBK’s initiative encourages individuals to consider the consequences of their decisions, fostering a commitment to sustainable competitiveness. Through the marriage of art, cinema, and foresight, Bihar serves as a powerful reminder that our choices today sculpt the sustainable future we all aspire to inhabit.

Credits
Campaign: Bihar
Production Company: Antiestático, Madrid
Advertiser Brand: BBK Foundation
Advertising Agency: LLYC, Madrid

This campaign is about:
Sustainable Future Initiatives, Estuary of Bilbao Bihar, Short Film, Environmental Consciousness, Future Generations, Climate Change, Awareness, Bilbao, Impactful, Outdoor Campaign

In a bold stride towards inclusivity and understanding, Durex, a renowned leader in the realm of intimacy, has embarked on a groundbreaking campaign. This initiative is aimed at dismantling preconceived notions surrounding disability and sexuality. With the primary goal of eradicating taboos and fostering acceptance, Durex seeks to redefine the narrative by asserting that every form of consensual, safe intimacy is inherently beautiful. This campaign takes a deep dive into the often-overlooked facets of disabled individuals’ experiences, highlighting their incredible ability to transform challenges into newfound sources of pleasure.

Normalizing Taboos: Durex’s Vision
Durex’s vision is rooted in the notion that everyone, regardless of their physical abilities, deserves to experience a fulfilling and joyful intimate life. The campaign sets out to challenge societal norms that have inadvertently created a gap between disability and sexuality. By recognizing that intimacy is a fundamental human need, the campaign seeks to bridge this gap, fostering an environment of empathy, understanding, and acceptance.

Discovering Hidden Abilities
One of the key revelations that underpins Durex’s campaign is the incredible resilience of disabled individuals in adapting to their circumstances. Disabled people often develop unique abilities as a means of compensating for what they may lack physically. For instance, individuals who are blind might develop a heightened sense of touch or other sensory skills. These remarkable adaptations challenge conventional notions of disability, revealing a rich tapestry of talents that empower individuals to fully engage with the world, including the realm of intimacy.

From Disability to Empowerment: Unveiling Dirty Abilities
Central to Durex’s campaign is the innovative concept of “dirty abilities.” By reframing disabilities as opportunities for empowerment, the campaign sheds light on how these unique talents can be harnessed to enhance intimate experiences. Through personal stories, testimonials, and eye-opening narratives, Durex demonstrates how the challenges posed by disabilities can be transformed into avenues of pleasure and self-discovery within the bedroom. This shift in perspective aims to dissolve the stigma surrounding disabled individuals’ intimate lives, encouraging open conversations and fostering greater awareness.

The 360° Campaign: Giving Voice to Diversity
To amplify the voices and experiences of disabled individuals, Durex has meticulously designed a comprehensive 360° campaign. This multi-faceted approach utilizes various mediums, including visual storytelling, digital content, social media engagement, and real-life testimonials. By embracing a holistic strategy, Durex aims to reach a wide audience, sparking conversations about intimacy, pleasure, and the intersections of disability and desire.

Conclusion
Durex’s campaign is a resounding call to action, urging society to reshape its perceptions and attitudes towards disability and sexuality. By debunking taboos and highlighting the extraordinary abilities that arise from adversity, the campaign paves the way for a more inclusive and compassionate world. As Durex continues to advocate for the normalization of diverse sexual experiences, it inspires us all to recognize the inherent beauty in every form of intimacy, reinforcing the belief that as long as it’s consensual and safe, love knows no boundaries.

Credits
Creative Team: Giulia Teruzzi, Joshua Mancini
Tutor: Alessandro Candito, matteo grandese
College: Istituto Europeo di Design

This campaign is about:
#IHaveThisAbility, Disability and Sexuality, Inclusive Intimacy, Durex Campaign, Taboo Redefinition, Empowering Relationships, Disabled Abilities, Intimate Diversity, Love Without Boundaries, Sexual Empowerment, Challenging Stereotypes, Adaptive Intimacy, Consensual Pleasure, Bridging the Gap, Diverse Desire, Breaking Stigmas, Intimacy Acceptance, Personal Stories, 360° Campaign, Open Conversations, Inclusivity in Relationships

Amsterdam-based creative agency Soursop’s latest work for Nike is underscoring that Pride is for life – not just for June – in a joyful social campaign that celebrates both the pivotal role that sport plays in creating queer joy and the way LGBTQIA+ athletes are redefining the future of sport.

Directed by queer writer-director Abel Rubinstein – best known for critically-acclaimed ITV series Life in Love – No Pride No Sport is made up of two 60-second films following LGBTQIA+ athletes in European capitals. Shot in 9:16, the films mix native content, live action and archive footage for a fresh, fast-paced and inclusive feel to match the subject-matter.

The first episode, set in Berlin, introduces Jarred and Hany, two teammates from the Joy Run Collective – a local LGBTQIA+ initiative for women of colour and their allies to run, support and socialise together.

Says Hany:
“It’s so important to claim your space in this world, but also to share the space with other people.”

Meanwhile, the second episode focuses on Léone and Yassin, two Nike trainers from queer-friendly fitness studio, KAH, in Paris, and how their personal growth within sports has helped them discover their true identities.

“As queer people, we should strive each day in society to be even more assertive, more self-confident.” Says Léone

More about the Joy Run Collective’s story on Nike’s website here
https://www.nike.com/nl/en/a/joy-run-collective

Credits:
Brand: Nike
Campaign: No Pride No Sport
Agency: Soursop (Amsterdam)
Director: Abel Rubinstein
Production Company: Bullion Productions (London)

Apple decided to showcase their innovative ‘unsend a text’ feature for iPhones through a captivating advertisement starring the talented lizard, Leon. In this compelling narrative, Leon takes on the role of a lifeless lizard, while his caretaker anxiously laments the apparent loss. As a haunting melody, the slowed chords of “Alive” by Hanni El Khatib intensify the guardian’s distress as he sends the fateful message. Then, in a miraculous resurrection, Leon suddenly springs back to life, perfectly synchronized with the lyrics of the song: ‘I can’t believe I’m alive, spun around, flipped upside down, I’m alive.’ Recognizing the extraordinary turn of events, the guardian swiftly retracts and unsends the message, ensuring that Leon the lizard continues his vibrant existence.

Credits
Advertiser: Apple iPhone
Products: Apple iPhone 14
Advertising Agency: TBWA\Media Arts Lab Los Angeles
Production Company: Biscuit Filmworks LA
Songs – ALIVE – Hanni El Khatib

In late 2022, filmmaker Enrico Poli and Undervilla, a production company based in Bologna, Italy, came together driven by their shared passion for the iconic AF1 shoe, to create a film that would pay homage to the shoe’s 40th anniversary while celebrating its significance in various realms such as sport, music, fashion, art, the street, and the city. The Nike Air Force 1 silhouette has been a canvas for countless artists and designers over the years, but Poli and Undervilla believed that no other model could connect people across different ages, cultures, and languages like the white-white AF1.

The profound idea of people from diverse backgrounds choosing the same clothing item to express their individual style inspired the title of the film – ‘We Are 1’. It symbolizes the unity that the AF1 brings, transcending differences and promoting inclusivity. It also serves as a metaphor for the collective effort to eliminate division in society and encourages embracing the multifaceted aspects of our inner selves.

The team’s goal was to create a timeless film that would resonate with both younger and older generations, conveying the rich heritage of the Nike Air Force 1 Shoes. This sparked a debate on the language to be used in the film, considering the shift in recent years towards more aesthetic and visually-driven storytelling in brand communication. The chaotic nature of today’s world where images come and go quickly without leaving a lasting impact was taken into account. This approach may be contemporary, but it can be disorienting for those who grew up in the 80s and 90s, which includes many AF1 users.

As a result, the decision was made to blend contemporary language with a classical hero’s journey structure in the film. The film features flashing images, glitches, and uplifting music that create a sense of chaos, but there is also a underlying structure, a basic narrative that can be appreciated and understood by people of all ages, and that will stand the test of time. ‘We Are 1’ aims to capture the essence of the AF1’s cultural significance while presenting it in a way that is accessible and enjoyable for audiences now and in the future. It encompasses much more than just a shoe – it represents a cultural phenomenon that has stood the test of time and continues to inspire generations of wearers around the world.

Credits
Created by Undervilla
Campaign: Nike Air Force 1
Brand: Nike
Co-Produced by Combo Film
Cast: Kenji Matsuyama Ribeiro, Arianna Pisano
Extras: Tari, Pepe, Lucia, Olvia, Michael, Niccolò

Writer + Director: Enrico Poli
Cinematographer: Marcello Dapporto
1st AC: Guglielmo Trautvetter
Ronin Operators: Davide Polato, Arturo Bernardi
Drone Operator: Matteo Bombarda
Camera Assistants: Francesco Albano Lorenzo Natuzzi
Gaffer: Jalal Albess
Spark/Grip: Alberto Poce, Riccardo Panebianco
Coreography by K + A + E
Styling by Antonio Labroca, Lucia Calandri
Styling Assistant: Pepe
Production Design: Emaluela Astolfi
Make Up + Hair: Adele Mastrocola
Location Scouting: Aguamala

Producer: Franca Masu
Executive Producer: Matteo Bombarda, Davide Polato
1st AD: Alessandro Puccini
Production Assistant: Francesca Mortato
Runner: Maneul Bin

Editor + Colorist: Davide Polato
Original Music by After Crash (Comakid + Everlasting Joy)
Sound Design by Riccardo Rossi
VFX by Diego + Ameleto @ Bloomik
2D Animation: Matteo Bombarda
3D Animation: Alimik

Camera + Kit: AdCom
Backstage by Julio Cesar De Dominicis
Thanks to Pierluigi, Gatto, Giulia

Last year, IKEA made The Trash Collection, a collection of furniture found in the trash and then given new life at IKEA. The point of the collection was to highlight how much IKEA furniture gets thrown away every year and how little it takes to give it a second chance. This year, the furniture retailer shows all the reasons people throw away furniture – to promote IKEA’s second-hand stores that now buy back what you no longer need.

The Life Collection 2022 is an actual collection of IKEA furniture found in people’s homes. Every piece of furniture has been bought back by IKEA because the owner no longer needs it. Everything from office furniture from a business that went bankrupt during the pandemic to a kitchen dining set from the seventies where the owner has passed away. The furniture was collected and sold back at IKEA in their new second-hand stores.

“We wanted to show how we understand that furniture isn’t necessarily useful forever,” says IKEA Global Marketing Manager Roberto Giannone. “Our new second-hand stores are needed because life happens, and we needed a more sustainable way of treating our furniture,” he concludes.

Credits
Agency: TRY
Production Agency: Aparent
Campaign: The Life Collection 2022
Brand: IKEA

Google Play needed to raise awareness in the Italian market. Stink Studios came up with an experience that let users discover movies like never before and help raise the profile of Google play movies. Using Google Street View technology, They mapped iconic scenes to their locations. When on the street, users can explore the environment and surroundings that movie magic was made of and learn a thing or two about the films and how they came to be. Users can also view scenes that match their natural environments, giving you a breathtaking new perspective on the films you know and love and Allowing you to see them in a completely new light.

Credits
Campaign: Play the World
Agency: Stink Studios
Client: Google Play

Fondation Emergence created a symbolic object, a 54-second watch, to highlight this injustice. 6 seconds less for every colour of the LGBTQ+ flag. The watch was created as part of an awareness campaign for May 17th, the International Day against homophobia and transphobia. For more, visit: http://www.54-secondwatch.com

May 17th is not yet officially recognized by the UN; thus we’re launching a petition to make it happen. In addition to wearing the watch, you can show your support by signing the petition: https://chng.it/rSfX7hqJ4k

The 54-second watch is an initiative of the Fondation Émergence, a non-profit organization fighting against homophobia and transphobia. For more, visit: https://www.fondationemergence.org/

Download The 54 Seconds Watch face for Wear OS

Credits
Client: Fondation Émergence / International Day against Homophobia and Transphobia
Agency: Havas Montreal
Tags: Fondation Emergence, Havas, Canada, Switzerland, North America, Europe, Digital, Film, Integrated, Public Interest, NGO, LGBTQ Advertising, The 54-Second Watch

Bangladesh ranks in the top 10 countries with the highest levels of child marriage. 51% of young women were married before turning 18.

Lockdowns further limited the incomes of many daily wage earners, forcing their migration back to rural Bangladesh.

The Child Marriage Prevention Loan (CMPL) is a conditional zero-interest microfinance loan that helps poor parents to start sustainable businesses if they meet the following three criteria.
The loan applicants must be parents of 12- to 18-year-old girl children. Secondly, the girls cannot be married before the legal age. Lastly, they must be educated until the end of high school.

IPDC and Amal acquire, validate, and authorise loan applications based on these criteria. Then, the press release adds that parents commit to marrying their daughters off only after they are of legal age and have completed high school.

The loan is subsequently presented to the parents in front of their local communities by IPDC and Amal Foundation officials. Amal Foundation aids the parents in establishing sustainable businesses after the loan is issued. They also give business management training.

These parents have a 30-day grace period. Then, Amal Foundation collects weekly loan instalments on behalf of IPDC and surveys the girls’ schooling and the business. These payments are then used to fund more loans for other interested parents.

IPDC and Amal Foundation hope to reduce discrimination through the CMPL by providing sustainable income sources to impoverished families in rural Bangladesh. This, in turn, will help transform these girls from being burdens into assets and help alleviate poverty.

Credits
Advertising Agency: Grey – AKQA, New York
Tags: Film, Bangladesh, Finance, Public Interest, NGO, Amal Foundation, IPDC Finance, WPP, Child Marriage Prevention Loan, Zero-interest loan

The first impression doesn’t have to be correct. Sometimes it takes a moment to see what matters to us.
 



 
Credits
Client: Allegro
Campaign: What matters
Advertising Agency: Ogilvy, Warsaw, Poland
Tags: Film, Poland, Retail Services, Allegro, Ogilvy, Allegro Christmas ad 2021, Holiday ads

 



 
The heartwarming spot centers around a young boy and his little sister, who overhear a rumor that Santa won’t be coming this year due to his sleigh breaking down. The boy hatches an idea to give his sister a special Christmas and fails until he discovers something truly magical.

Credits
Campaign: Brotherly Love
Production Company: Moviola Productions Ltd.
Director of Photography: Brian Lai

 
This anti-bullying ad draws attention to how people behave online versus In Real Life. Using real hateful comments posted on the internet, actors re-enacted them on the street. Strangers are then seen to step in.

Credits
Advertiser: Monica Lewinsky / Anti-Bullying
Advertising Agency: BBDO New York
Production Company: BBDO Studios

Nike inspires and enables consumers to join them in action through a new film, ‘We Play Real’; a social campaign elevating Black women’s voices; and a pitch campaign with community partner Black Girl Ventures. Key athletes in the film include Serena Williams, Naomi Osaka, Sydney Leroux, and many more.

Throughout 2021, Nike will continue to deliver inspiring, empowering, and motivating stories, content, and experiences that demonstrate how the power of sport can help move the world forward.

Credits
Client: Nike
Campaign: We Play Real
Agency: Wieden+Kennedy
Formats: Trueview Ads.| Digital Film
Tags: Craft, Diversity, Film, Impactful, Storytelling, #WePlayReal
Countries: USA

Amazon
Kindness, the greatest gift
It’s the small acts of kindness that have the biggest impact.

Etsy
Give more than a gift
This year, bring back the festive magic with custom-made, one-of-a-kind decorations.

Argos
Baubles to last year! Christmas is ON.
British retailer Argos and its agency of record, The&Partnership, are today releasing their 2021 festive campaign. The ad showcases the pure jubilation of Christmas and all the ways British families across the country can go BIG together after the disappointment of last year. With a barrage of festive cheer, the 60-second advert kicks off a multi-media Christmas campaign running through the festive period covering key consumer touchpoints across ATL, OOH and Digital channels.

Appealing to Christmas enthusiasts across the UK, the ‘Baubles to Last Year, Christmas is On!’ campaign reaches out to families that LOVE the festive period; the neighbour who’s always first to put decorations up, the person at work who starts wearing a Christmas jumper in October (!) and the promising sound of the delivery man at our front doors signifying the arrival of special gifts for loved ones. Christmas 2021 is more poignant than ever before, and people want to make it the most exciting, magical, and memorable Christmas yet – with the help of Argos, it will be.

Sainsbury’s
A Christmas to Savour. It’s been a long time coming so let’s savour every heart warming, present opening, roast potato munching moment of it.

Domino’s
DOMIN-OH-HOO-HOO

The nation’s favourite pizza company, Domino’s, launched the follow up to its hugely successful DOMIN-OH-HOO-HOO campaign with a bold new attention-grabbing creative. A milestone moment for the brand, the spot represents its first-ever Christmas advert, and in true Domino’s style, it is a campaign that captures the festive spirit with a twist. The integrated campaign drives home the joy of sharing a Domino’s slice amongst friends, family and colleagues, reunions of which many missed out last Christmas. Domino’s invites customers to put a yodel call out to loved ones for a rollover Christmas and introduces ‘The Festive One – Domino’s first foray into a festive menu.

Vodafone
Christmas is the most heartwarming holiday for many of us. But for others, Christmas Eve is the saddest moment of the year. For those who spend this night lonely. In Hungary, more than 1 million people live in solitude. This Christmas, Vodafone, in cooperation with ‘Hungarian Charity Service of the Order of Malta’, donates free internet and smart devices to old people’s homes all around the country, so elderly people can connect with their friends and family members living far away. Besides this, the campaign’s goal is to inspire Hungarians to make a step to reduce the number of lonely people. A call or a personal visit makes a huge difference. So this Christmas, no one will be lonely. A huge ambition, but Together we can.

McDonald’s UK
Imaginary Iggy
The advertisement shows how the little girl and imaginary friend, Iggy, play around as kids and stick together. But as the girl grows up, she starts to outgrow her imaginary friend.

And one day, when she is a grown-up woman, she confines her childhood friend Iggy inside her cupboard.

It is when she sees another child talking to somebody invisible that she realises her imaginary friend. The girl rushes back to her closet and brings out Iggy.

Coca-Cola
This year serves as a reminder that the Real Magic of the holiday does not come from presents and gifts. It comes from special shared moments together. Coca-Cola. Real Magic.

Not On The High Street
Gift The Extraordinary’ is the Christmas effort from Notonthehighstreet, a curated online marketplace for small creative businesses in the UK. The creative aims to capture the excitement and anticipation of consumers who want to celebrate Christmas with loved ones for the first time in two years, hero-ing the ‘extraordinary’ qualities of every person in the country.

TK Maxx
This is the year to come back with a bang! And boy is little Laurie, the organist returning this Christmas spectacularly. Join us at a local festive concert as Laurie gives the performance of a lifetime inspired by a pair of FABULOUS boots from TK Maxx gifted to him by his proud parents. Brace yourself for a performance to the maxx. And Christmas to the maxx!

This article is about:
Christmas Advert 2021, Christmas advertising, Christmas Ads 2021, Creative Christmas Campaigns