Guneet Monga is no stranger to weaving intricate prosocial narratives. Her career exhibits a dedication to imbibe stories with honesty, sincerity, and rawness. Moreover, she is not one to bow down to boundaries agreed upon by the masses. Instead, Guneet is a dynamo who ventures to go beyond boundaries to create magic. The same is perfectly reflected in a recent campaign by Oppo. #GoBeyondBoundaries features Guneet as part of a narrative about a young girl in a village. But, the caveat is that the girl doesn’t go to school

Throughout the film, Guneet helps the little girl push her boundaries and gets her enrolled in school. In the process, Guneet also ends up pioneering internal change by pushing her own boundaries. All in all, the campaign portrays how even a tiny smartphone can help in the propagation of big change. Moreover, the film looks visually stunning and strikes the perfect overall tone.

In essence, #GoBeyondBoundaries works because of Guneet Monga’s empowering screen presence. In other words, she’s the real star here.

This campaign is about:
Guneet Monga, OPPO Smartphones, Inspiring Stories, Sikhya Entertainment, Filmmaker, TV, School, Digital Film, Advertising, OPPO Reno4 Pro

That’s why Internet.org by Facebook is exploring ways to get the unconnected half of the world online. To date, Internet.org has brought more than 19 million people in 38 countries online through a range of services — like installing wireless hotspots, beaming internet from the sky and creating platforms that enable data-free access.

Campaign
How could the internet be considered the World Wide Web if only half of the world’s population is connected? They created a series of print and digital ads with real cut-in-half objects to tell the story of an incomplete internet and its potential. So we all can realize how much music, art, stories and knowledge is missing online.

Source: arsthanea.com

Credits-
Client: Internet.org by Facebook
Brand Planner: Ravi Khanna
Digital Media Manager: Anna Ziskin (On Set)
Head of Brand Marketing: Nate Mordo
Head of Consumer Marketing: Kofi Amoo-Gottfried

Agency: Sid Lee, New York
Agency Website: sidlee.com
Creative Director: Felipe Ferreira
Account Director: Brett Niebling
Account Executive: Gillian Couchman
Producer: Dana Kandic

Creative Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Producers: Marta Król, Tomasz Wachnik
Art Director: Karol Klonowski
Concept Artists: Krzysztof Rosłan, Mikołaj Piszczako, Michał Lisowski
Typography: Mikołaj Piszczako
Digital Artists: Marcin Kowalski, Łukasz Wiktorzak, Piotr Frączkowski, Maciej Mizer
3D Lead Artists: Piotr Nowacki, Łukasz Skurczyński
Modeling & Textures: Ernest Kośka, Anna Mierzejewska, Jakub Włodarczyk
Shading: Piotr Nowacki, Ernest Kośka, Jakub Włodarczyk
Animation: Piotr Maciocha

Photo Crew:
Photographer: Francisco de Deus
Photographer’s Rep: Blake Pearson / VISU
Producer: Susan Shaughnessy
Production Coordinator: Brie Walsh
Animator: Zack Williams
Digital Tech: Alex Smith
1st Photo Assistant: Mari Juliano
2nd Photo Assistant: Ben Mistak
Gaffer: Leandro Viana
Fabricator: Makoto Aoki / Swell
Fabricator Asst: Tomoka Tsuchimochi
Fabricator Asst: Erina Hattori
Prop Stylist: Paola Ramirez

This campaign is related to:
Print, digital, Ads, Internet, Freedom of Speech, Gender Equality, United Nations, Internet.org, Facebook, data-free access, World Wide Web, music, art, stories, knowledge, Sid Lee, New York, inventors, Electronics, Technology, filmmaker, Artists, Comic Artists, storyteller, student, programmer, Digital Campaign, Technology Campaign, Print Campaign

The objectives were reached in just a few days: more than 8.5 million views on Facebook, 215,000 shares, EÇADEM volunteers rose by 150% and visits to their website increased 1600%, all for an outlay of €500 (of which €150 was spent on seeding).

casta diva group’s new spot “one smile is enough to change the world” gets viral.

Casta Diva Group, the pocket-sized multinational in communication, has chalked up yet another success after the world famous ‘Hearing Hands’.
Dinamo Istanbul, part of Casta Diva Group, produced the spot “One smile is enough to change the world” that went immediately viral.
The aim of the film was to change the way society views and interacts with children and young people with Down syndrome, and to promote the Support Centre for Disabled Children (EÇADEM).
The objectives were reached in just a few days: more than 8.5 million views on Facebook, 215,000 shares, EÇADEM volunteers rose by 150% and visits to their website increased 1600%, all for an outlay of €500 (of which €150 was spent on seeding).
After only three weeks of prep time, the film was shot with hidden cameras and without actors, though with the cooperation of families with disabled children.

The film tells of a letter written by the mother of Tufan, the fourteen-year-old disabled hero of the video, which she arranges in a city park to have delivered to bystanders, who are unaware of being filmed: “Please don’t look at my son with pity; all he needs is a smile to be happy.”
The natural and spontaneous reactions to the letter are exceptionally moving , but also result in wonderful and generous smiles directed to Tufan.
Many people contributed to the immense success of the project. Direction was by writer and filmmaker Kuntay Alpman, who also made Samsung’s celebrated ‘Hearing Hands’, and the entire crew worked for no fee. Well-known Turkish actress Özge Borak provided the voice over and the music was composed by Burak Ekinil.

Casta Diva Group

Casta Diva Group is a pocket-sized multinational in communication.
Founded in 2005 by Andrea De Micheli and Luca Oddo, the brand is today present in four continents, with offices in thirteen cities: London, Manchester, Milan, Rome, Prague, Istanbul, Beirut, New York, Los Angeles, Buenos Aires, Montevideo, Cape Town and Mumbai.
The Group produces spots, films and tv programming all over the world, designs and organizes events both big and small, and creates digital content, virals and output for social media.
Casta Diva Group and its staff have worked for more than 100 top brands and produced thousands of spots, digital content and events. The companies of the Group on the international market are: Casta Diva Pictures, Egg Events, Bin Jip and, thanks to a commercial agreement, Adacto.

Over the years the Group has grown steadily in terms of turnover and has been presented with many awards in Italy and abroad among which two Bronze in Promo & Activation and PR at Cannes Lions.

Credits
Client: EÇADEM
Client represantative: Güler Başaran, Gizem Bodur, Merve Esen, Duygu Aytar
Production Company: Dinamo İstanbul part of Casta Diva Group
Producer: Enis Özkul, Arda Şengel
Cameramen: Kuntay Alpman, Seyhmus Altun
Camera crew: Ege Göksu, Efe Ersoy
Production manager: Ender Kartal
Production crew: Uğur Ünlübahçeci, Nihal Özcan, Gamze Kılınç, Alican Bilbay, Kemal Emir
Voiceover artist: Özge Borak
Music Composer: Burak Ekinil (Jingle House)
Postproduction Supervisor: Unsal Aykanat
Postproduction studio: İmaj