financial services – Campaigns of the World

Do Black – The world’s first credit card with a carbon limit

COTW — Tue, 13 Oct 2020 07:58:15 +0000

Doconomy launch the world’s first credit card with a carbon footprint limit, Do Black. The launch of this premium card marks the first milestone in the support that Doconomy provides to the UN Climate Change secretariat (UNFCCC) to encourage global climate action. Do Black not only helps users track and measure CO2 emissions associated with their purchases but also puts a limit to the climate impact of their spending.

Doconomy, a Swedish fin-tech startup for everyday climate action, has worked with Mastercard to develop this revolutionary tool for consumers wanting to act against climate change. Do Black also invites the user to offset their carbon footprint through projects meeting the criteria of United Nations certified green projects. Put, the first card ever to prevent consumers from exceeding their limit, not based on credit, but on levels of CO2 emissions caused by their consumption.

“We all need to come to terms with the urgency of the situation and rapidly move towards more responsible consumption,” said Doconomy CEO Nathalie Green. “With DO Black there are no more excuses.”

“Through our collaboration with the UN Climate Change Secretariat and MasterCard, DO will enable people to do their part to contribute to the carbon-reduction goals of 2030 and onwards,” added Green.

This campaign is about:
Global Climate Action, MasterCard, Doconomy, Air-Ink, Cannes 2019 winner, Product Design, Brand Utility, Sweden, Europe, Design, Digital, Technology, Financial Services, Public Awareness, Award-Winning, Creative Commerce, Innovation

TD Bank: Coin Poster – Teaching kids the value of saving, one coin at a time

COTW — Tue, 25 Jun 2019 17:42:16 +0000

Teaching kids the value of saving, one coin at a time. — 78% of parents feel they aren’t successful at teaching their kids about money. During Financial Literacy Month, TD Bank created a tool to help parents teach. The TD Coin Poster is tactile savings account for kids. Along with their parents, kids could pick the item they wanted to save for and over time insert the coins needed to buy it. When all the slots were filled by the appropriate coins, the item could be bought. Each coin saved was an opportunity for parents to educate their kids about money.

We created a set of 21” x 36” esca board posters, each featuring a shape of an object that a kid would desire…like a musical instrument, video game, toy and electronic accessory.

We created the shape of each item on our posters using custom coin grids, then I-Cut the coin shapes to fit the different coins circulating in Canada.

We determined how much it would take to actually buy each object, then designed each poster to visually depicted the total number of coins a kid would need to insert in the poster to buy their chosen item.

1000 posters were handed out to parents and kids in just over five hours. Parents that initially refused to take a poster, came back to take one after considering the actual benefit for their kids. As a campaign, TD’s Financial Literacy initiative saw a 100% increase in web traffic to td.com/kidsandmoney.

Source

Credits:
Brand: TD Bank
Campaign: Coin Poster
Advertising Agency: Leo Burnett, Toronto, Canada
Creative Supervisor: Ben Tarr, Judy John, Lisa Greenberg, Chris Munnik, Kerry Reynolds
Writer: Dave Thornhill
Art Direction: Dejan Djuric
Design: Dejan Djuric
Digital Development: Alex Dabic
Production: Alex Postans, Flash Reproductions
Print Production: Gord Cathmoir, Kevin Stephen, Barry Durocher
Account Direction: Laurie Freeman, Brian Poleck, Genevieve Cote, Brandon Sellers, Brittany Valevicius
Strategy: Brent Nelsen

Tags:
Direct Marketing, Design and Banking, Financial Services, Leo Burnett, Toronto, Canada, Print Campaign, Print Ad, Creative Advert

PPS For Professionals – Women Acknowledged, Campaign is a powerful stand against long-standing stereotypes

COTW — Wed, 17 Oct 2018 08:14:30 +0000

The United States Federal Glass Ceiling Commission defines the glass ceiling as follows, “The invisible, yet unbreakable barrier keeping minorities as well as women from making their way to the upper rung of the commercial ladder, irrespective of their didactic records or accomplishments.” PPS For Professionals – Women Acknowledged Campaign is about breaking this glass ceiling and various other age-old stereotypes and barriers to entry and success for women professionals. Unfortunately, women professionals, many a time still, are considered inferior to their men counterparts just because they are looked upon as women rather than equally intellectual, diligent and conscientious professionals.

PPS is the largest financial services company in South Africa focused on graduate professionals and operating under the ethos of mutuality and equality. With their ‘Women Acknowledged’ campaign, it aims to bring stereotypes faced by women in workplaces to light as well as present a different viewpoint on the way professional women are looked upon and acknowledged in society today.

Each piece in the ‘Women acknowledged’ series focuses on women professionals forming the PPS For Professionals membership base comprising of engineers, accountants, architects, lawyers, doctors and dietetics.

“PPS is passionate about women and their success across industries. With this campaign, we hope to encourage women to break the glass ceiling and to create a community of professionals who can benefit from each other’s successes regardless of gender. At PPS, we believe that success is better shared by helping women to achieve their financial goals for prosperity,” says Ayanda Seboni, group executive: brand, marketing and communications at PPS.
PPS aims to take the internet by storm by way of print and digital media across platforms like Facebook, Instagram, LinkedIn, and YouTube as well as websites.

This Print advertising is about:
Gender inequality, PPS For Professionals, Women, Marketing, Financial, Women Acknowledged, Stereotype, Creative Print Ads, Creative Advertising Campaigns, Best digital campaigns, Glass Ceiling Commission, United States, Financial Services, Women professionals, South Africa

Christina Daniels joins Gutenberg as Director of Content for India

COTW — Tue, 25 Jul 2017 09:57:40 +0000

Gutenberg, the global integrated communications agency, providing Digital, Content, Video and Public Relations services today announced that Christina Daniels has joined the company as Director of Content for India.

Harjiv Singh, Founder & CEO, Gutenberg, said, “I am pleased to welcome Christina to our leadership team. We have taken our time to find the right content leader, whose understanding of the communication business is phenomenal. Christina will be responsible for conceptualizing and executing cutting-edge content that speaks to a global audience. The diversity of her experience and the depth of her talent will be key in driving the creative transformation at Gutenberg.”

Christina brings an experience of 15 years in the field of corporate story telling. In past, she has been associated with several leading technology, retail and media brands – creating compelling stories that help them communicate powerfully. Christina is also the author of the bestseller “I’ll Do It My Way: The Incredible Journey of Aamir Khan”, a filmography that studies the work of the actor Aamir Khan, which was longlisted for the Crossword Book Award, and now has a Turkish edition.

Prior to joining Gutenberg, Christina held the position of Marcom Manager at CGI. She led Marcom content development at the Global Communications Center in India. Before this, Christina was also associated with organizations such as Microsoft, Metro Cash & Carry, Dell Services, Wipro Technologies, IBM and STAR to name a few. “It is an honor to have been associated with Gutenberg, where story telling is at the core of the organization’s approach. By working on content strategy and building out capabilities across the country, we will be able to provide brands with other engaging ways to connect with consumers. Working with the talent at Gutenberg, I believe the sky is the limit”, said Christina Daniels, Director (Content), Gutenberg.

Globally, Gutenberg services industries such as Technology, Financial Services, Real Estate, Healthcare, Education, Renewable Energy, Aviation, Defence, Hospitality, infrastructure and not-for-profit causes. The company’s clientele includes KPIT, U.S.-India Business Council and Quikr to name a few.

Buy on Amazon I’ll Do It My Way: The Incredible Journey of Aamir Khan

The article related to:
Gutenberg, digital integrated marketing communications, New York, digital ninjas, authors, editors, playwrights, filmmakers, brand wizards, PR mandarins, SEO buffs, programming geeks, sociologists, Technology, Financial Services, Real Estate, Healthcare, Education, Renewable Energy, Aviation, Defence, Hospitality, infrastructure, Quikr, Christina Daniels, Journey of Aamir Khan, creative transformation, corporate marketing strategy, powerful campaigns, digital agency, U.S.-India Business Council

Industry veteran Neil Ashurst appointed as new UK head of Gutenberg

COTW — Thu, 29 Dec 2016 05:32:33 +0000

Neil Ashurst will drive roll out of new services in digital, video, mobile, PR and content in UK.

London, India December 22, 2016: Award-winning global agency, Gutenberg, today announces that Neil Ashurst has joined the company as director and country head for UK.

This follows the company’s recent rebrand which formalises their offering as an integrated communications firm providing digital, content, social, video and public relations services.

Neil has over 15 years of experience in the communications industry, working closely with content and marketing teams both in-house and cross-agencies to deliver campaigns that focus on business impact.

“It’s great to have Neil on-board. His knowledge of the UK market coupled with his passion for communications will allow Gutenberg clients to have a great ally in creating and implementing impactful digital, PR and communications campaigns. Neil’s insights on the changing nature of customer journey for brands reflect his focus on ensuring business impact for our clients. Neil will lead our growth and expansion plans for the UK and Europe from our office in London. Additionally, he will integrate with our US and India teams on global multi-geography clients,” said Harjiv Singh, Founder & CEO, Gutenberg.

Prior to joining Gutenberg, Neil has worked at Performance Communications, working on the Nissan Europe account. He has also worked at well-known UK agencies Frank, Brands2Life and 3Monkeys Zeno on brands such as Microsoft and 3 Mobile. Additionally, he was the head of UK communications for retailer – Game, working closely with Xbox, Activision and EA on the retail launches of their biggest titles.

“I am excited to join Gutenberg at this pivotal moment for the company. Our experience as story-tellers as well as our growing capabilities across all channels means that we have a fantastic opportunity and offering here in the UK as the industry continues to evolve,” said Neil Ashurst, Director, Gutenberg.

Globally, Gutenberg services industries such as technology, retail, financial services, real estate, healthcare, education, aviation, defence, hospitality, infrastructure and not-for-profit causes.

About Gutenberg

Gutenberg is a digital integrated marketing communications firm headquartered in New York, with 8 offices in the US, UK & India. Gutenberg’s team of 80 storytellers includes digital ninjas, authors, editors, playwrights, filmmakers, brand wizards, PR mandarins, SEO buffs, programming geeks, and sociologists.