Tetley Green Tea Immune, a popular green tea brand in India, has recently launched a new brand campaign called #everyBODYcan. This campaign aims to challenge the stereotypes that are often associated with a person’s fitness based on their body type. The campaign emphasizes that a person’s external appearance is not necessarily an indicator of their fitness and that one should look beyond surface-level fitness and embrace their body type while working on staying fit both inside and out.

The campaign showcases real women of different ages and body types surprising the judging eyes of onlookers with their capabilities. Through their experiences, the film leaves viewers empowered with the belief that they too can do more than what people around them may perceive they are capable of. The campaign closes with a powerful message that challenges the stereotypes associated with various body types – “My Body Can, Your Body Can, Every Body Can”.

The brand aims to challenge inherent biases and body-related stereotypes that impair one’s judgement about others and can often lead to body shaming. Through this campaign, Tetley is taking a step towards helping women realize their inner potential while promoting the importance of internal as well as external fitness.

Credits
Agency: Lowe Lintas, Bangalore
Campaign: #everyBODYcan

Production Credits:
Production House: Crazy Few Films
Director: Sharat Kumar

The idea Understanding that maintaining fitness impacts our mental health as well as our physical well-being, Adidas partnered with the Oliver Agency to create a series of videos utilizing professional athletes to help ‘train’ people at home. Not only would this strategy help improve lives during the pandemic, but would also connect athletes, as well as Adidas the brand, to millions of people in a new and impactful way. The idea was expanded to include storytelling as a way of getting across personal, impactful stories that would benefit viewers and promote an air of authenticity. For example, online searches of ‘home basketball drills’ doubled during the pandemic so Erica Wheeler and Amanda Zuhui B. of the WNBA joined Adidas to show how basketball players could mimic the training of the pros with just a ball and a court. Other professional athletes including NHL star Brock Boeser and professional tennis player Katrina Scott, among others, helped create 175 content pieces from 36 remote shoots. Videos walked viewers through short workouts that could power up there at-home training sessions and provide insight into the value of fitness.

After creating videos that included everything from rock climbing to running, and highlighting fitness on courts, tracks, fields, gyms, courses, and homes, their goal was easily reached. Adidas was able to garner over one million organic impressions, as well as improve its digital search rankings.

Credits
Advert title: Gold’s Gym
Campaign name: Gym It Yourself
Media: Print
Industry: Fitness & Health
Published: June, 2020
Market: Indonesia
Language: English
Agency: LUP Jakarta
Brand: Gold’s Gym
Executive Creative Director: Albert Chan
Creative Director: Andika Nugroho
Art Director: Ardho Khalifa
Copywriter: Imam Yudia
Illustration: Ardho Khalifa

This campaign is about:
Print Advertising, Creative print Ad, Illustration, Poster

No matter what new challenges we may be facing, they can’t – and won’t – hold us back for long. We’re here to celebrate women getting active, no matter how they choose to do it.

Kate Dale, Campaign Lead for This Girl Can, said: “At the beginning of lockdown there was a sense there was a right way to do it. A feeling like we should all be starting new hobbies and getting very fit. But the reality for a lot of women is that we have more demands on our time and more financial and mental wellbeing challenges.

“We’re back with This Girl Can celebrating the fact that there’s no right way to get active – there never was. Like there’s no right way to do lockdown. We’re celebrating all the women getting active in the ways that work for them, no matter what life throws in their way. Saying it’s okay to do it when you want, how you want. The pandemic has given many of us a renewed appreciation for the benefits of mental and physical health, and we hope the film will inspire other women to want to feel that joy of moving, whether they’re jogging with their kids, squeezing in a HIIT session in between meetings or trying to walk instead of getting the bus to get their steps up.”

Sharon Jiggins, Chief Marketing Officer at FCB Inferno, said, “It has been remarkable hearing the inspiring stories that the This Girl Can community have been sharing about how they are managing to stay active despite lockdown throwing up a myriad more barriers. This film celebrates this and acts as a reminder that the barriers that were there before lockdown are still very much present during a lockdown and as we emerge from it. That’s why it is so important we keep talking about those topics such as menstruation and menopause to normalise the conversations around them.”
The stars of the This Girl Can film will also be appearing on the Instagram feeds of leading social influencers and commentators, including popular fitness YouTubers Lucy Wyndham-Read and Tally Rye, journalists Poorna Bell and Bryony Gordon, and comedienne and TV presenter Judi love, who have all given space within their channels to share the women’s stories and drive conversations around women’s experiences of keeping active during a lockdown.

Credits
Sharon Jiggins – Chief Marketing Officer
Emily Whiteaway – Senior Account Director
Laura Pirkis – Strategy Partner
Tom Lindo – Senior Strategist
Nikki Chapman – Director of Production
Hanna Davis – Broadcast Producer
Russ Mallows – Creative Producer
Owen Lee – Chief Creative Officer
Al Young – Creative Partner
Sarah Lefkowith – Senior Copywriter
Nicole Chen – Senior Art Director
Jude Moore – Senior Editor
Richard Bagley – Head of Artwork
Sarni Strachan – Joint Design Lead
Max Fox – Designer Production
Partizan Director – Ali Kurr
Producer – Rosie Litterick
Production Manager – Charlie Scannell
DOP – Ula Pontikos
Editing – Matt Nee @ Metal Edit
Post Production – Unit
Colourist – Nick Dalby Flame
VFX – Ian Baker and Rob Ellis
Audio – Chris Southwell
Producer – Tania De Sousa
Exec Producer – Darryl Bolton

This campaign is about:
Exercise, Workout, Fitness, Health, Girl, This Girl Can, Sport England, Coronavirus, Covid-19, Pandemic, The National Lottery

Credits:
Campaign: Audible Run for the chapter
Advertising Agency: Miami Ad School, Berlin, Germany
Art Director: Nursolehin Yunos

Tags:
Digital Campaign, Electronics, Technology, Audible, Miami Ad School, Fitness, Workout, Running

The brand stepped into the Indian market for the first time in January 2019 with an exclusive range of popular products such as wireless earbuds SOLO and Airtouch, Bluetooth wireless earphones Grip, edge and swing, and wired headphones Bash and Plunder as their initial launch. Hammer’s products received the overwhelming response, and the brand will continue to launch more technically advanced products for the Indian market.

Speaking about the beginning sales on its platform, Mr Rohit Nandwani, COO, Hammer says “Majority of our target audience works and lives at a frenetic pace. They demand the best products to be available in a wide range of options to select from, with prompt service and rightly priced. Bringing the sales of our products online will add on to our regular demands. Many loyal customers prefer to purchase products directly from the brand’s website as it adds a sense of dependability and trust. With sales on our website, we are confident to be able to reach out to a larger audience and turn them into loyal customers of Hammer. The personal audio, fitness and home audio sector in India has a huge competition; however, it lacks brands with an intense sense of market intelligence and high-standards of product. We aim to bring that into this segment and be a leader in this segment.”

Talking about brand’s aims and goals in Indian market segment, he added, “Along with the choices, consumers also need quality among the products, they look for a brand’s promise and do not want to risk incurring financial loss with expensive gadgets. We have a robust pipeline ready in terms of product portfolio and range that we would be bringing for the Indian customer base. We also aim to expand our brand’s reach into the mass premium product segment.
We look forward to some exciting times ahead.”

Hammer manufactures consumer audio products and fitness bands that are not only technologically advanced but also known for its Athleisure look. Hammer believes in style and makes sure to deliver the best in quality and technologically advanced products for the Indian audience. Hammer products are stylish as well as high in performance, comfortable and durable, to suit the preference of all. Hammer’s product portfolio is a mix of audio accessories and wearables accessories. With truly wireless earphones (TWS) our main product category. Products have been designed to fulfil athleisure tastes which appeal to both fitness and fashion-conscious youth.

Some of the noteworthy products that would be available for the sale are:-

About Hammer:
Hammer is creating space for consumer audio products and fitness bands that are not only technologically advanced but also give the Athleisure look. They design and manufacture (on contract basis) truly wireless earphones in the affordable range, keeping in mind the varied music preferences of listeners.

Tua Tagovailoa, the 22-year-old footballer, dubbed ‘the most talented quarterback in the NFL draft’, is the star of a new campaign for PepsiCo’s Muscle Milk brand protein drink, created by adam&eveNYC.

Tua Tagovailoa knows a thing or two about building muscle, but he claims there’s an essential one that Muscle Milk can’t help build. The quarterback says this mysterious muscle is one you can’t see in the mirror, yet it pulls you out of bed to get to the gym at five in the morning. This muscle pushes you day in and day out until you reach your breaking point. Tua recognises that Muscle Milk helps to build muscle, but having a heart is what truly builds strength.

Credits
Advertising Agency: adam&eveNYC, USA
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Daniel Bonder, David Brown
Creative Director/s: Jordy Molloy, Toby Kennedy, Hunter Fine, Matthew Jacob McFerrin
Copywriter: Toby Kennedy
Art Director: Jordy Molloy
Agency Producer: Sally Brewin
Agency Associate Producer: Sean Tanner
Managing Director: James Rowe
Planning Director: Alistair Owen
Group Account Director: Krista Tarty
Account Supervisor: Erin Brogan
Account Executive: Monique Bedford
Business Affairs: Nancy Espinal
Head of Design: Mitch Horton
Designer: Kelsey Plantas
Media agency: Starcom
Production company: Park Pictures
Executive Producer: Dinah Rodriguez
Producer: Pete Vitale
Director: AG Rojas
D.O.P: Shawn Peters
Editing Company: Exile
Editor: Katie Turinski
Post Production: The Mill
Post Producer: Bethaney Phillips
2D Artist: Kieran Hanrahan
Colourist: Damien Van Der Cruyssen
Design Animation: Wendy Eduarte
Music Supervisor: Kristoffer Roggemann / Mophonics
Audio Post Production: Aaron Reynolds / Wave Studios
Track Title: BlackBull
Composer: Shea Duncan

Tags:
Digital, Film, Fitness, WorkoutUnited States, Non-Alcoholic Drinks, Muscle Milk, DDB, Sport

The spot is the start of a celebration of women in sport ahead of this summer’s football tournament in France and features a compilation of moments by some of the greatest athletes in the world, including Simone Biles, Ibtihaj Muhammad, Chloe Kim, members of the US Women’s National Soccer Team and Serena Williams.

The film is narrated by Serena.

Tags:
Women, Inspiring Film, Motivation, Fitness, Sport, Nike Dream Crazier, Female Athletes, TV

Credits
Campaign Title: Canadian Strong
Client: GoodLife Fitness
Chief Marketing and Technology Officer: Sander van den Born
Director of Marketing: Sharon Litwin
Senior Marketing Manager: Melissa Seaman
Media Buyer and Planning Senior Specialist: Dan Mudry

Creative Agency: FCB Canada
Chief Creative Officer: Jeff Hilts and Nancy Crimi-Lamanna
President: Bryan Kane
Group Creative Director: Mike Lee
Group Creative Director: Sanya Grujicic
Producer: Katherine Forester
Chief Strategy Officer: Shelley Brown
Director of Strategy: Eryn LeMesurier
Strategy Coordinator: Audrey Zink
VP, Managing Director: Chris Perron
Group Account Director: John Pace
Account Supervisor: Olivia Selbie
Account Executive: Jessica Trollope
Project Manager: Cori Pettit

Production & Editorial Company: Common Good
Director: Adam Beck
Executive Producers: Stefani Kouverianos & Dwight Phipps
Line Producer: Farrah Khaled
Director of Photography: Jackson Hunt
Audio: Nathan Street

Hair & Make-Up: Keirsten Morris
Wardrobe: Skye Kelton and Basia Wyszynski
Photographer: Luis Mora

Editor: Red Barbaza
Editorial Assistant: Mikka Quinsac
Executive Producer: Ainslie Thomas
Transfer Facility: Artjail
Colourist: Clinton Homuth
Flame Artist: Alex Shahviri
Online Facility: Artjail
VFX: Common Good
Artjail Producer: Leslie McCartney
Music House: BoomBox Sound
Voice Director: Roger Leavens
Engineer: David Goudie
Audio Producer: Umber Hamid & Drew Thomas

The motivation is to encourage 1,000 truck drivers to have a health check-up. The check-up stations will be positioned at truck stops where drivers park up to rest on long journeys, position across major highways of the UAE in Sharjah, Dubai and Abu Dhabi. As well as a health check-up, drivers will be able to play computer games linked to fitness and mobility skills and have refreshments.

Credits
Campaign: Eyes on the Road
Advertising Agency: Serviceplan, UAE
Executive Creative Director: Akhilesh Bagri
Associate Creative Director: Victor Farias
Senior Account Manager: Alba Arteaga
Account Executive: Laith Alemailat
Managing Director: Natalie Shardan
Director/ Dp: Nixon Freire
Hero: Sukhjinder Singh
Production House: Hanzo Films
Executive Producer: Hijaz Moosa
Producer: Yanny Sanchez
Offline Editor: Neda Zag
Online Editor: Shibish Kk
Music/Sound Fx: Sonido Antro
Music And Audio Producer: Lucas Duque
Music: Daniel Lopes
Sound Design: Cuca Cunha
Colour Grading: Cassi Umetsu / The end post
First AD: Faizal Amin
Line Producer: Siyad Kannoth

Tags:
United Arab Emirates, Automotive, Public Interest, NGO, Bridgestone, Dubai Police, Serviceplan, Health, Fitness, Film, Driver, Truck, Health Check Campaign, Eyes on the Road, Road Safety Campaign, Serviceplan Middle East

Little Red Robot was invited to become the global experiential agency tasked with marketing the Galaxy Watch Active, a product aimed at fitness and active lifestyles. And for this set of activations, the focus also needs to be woven into the bigger story of how this device was part of the Galaxy connected lifestyle when paired with the other major announcement, the release of the 10th generation of Galaxy phones, the Galaxy S10. The biggest obstacle, aside from not having the top-secret pre-consumer-release devices to engineer our solution on until the last minute, was more existential. How could we market fitness and activeness to audiences arriving in their street clothes at retail locations, events and pop-ups!

Process
LRR engineered a solution that would use the biometric sensors onboard the Galaxy Watch Active to create unique 3D real-time generative artworks from the user’s movements.

The movement was helped by fitness moves developed in collaboration with LRR’s friends, Kirk Meyers and his team of personal trainers at The #Dogpoud.

Result
The Art of Fitness was installed permanently at Samsung’s first US retail flagship store in Glendale, California, which opened with our experience installed as the centrepiece at the entrance of the store as guests walked in. Our activation was also experienced by tens of thousands as a pop-up attraction throughout the U.S. in a dozen cities.

This activation was also featured for 8 months with a prominent installation inside The Samsung Experience Center, Samsung 837, located in the meatpacking district of NYC.

Tags:
Technology, Innovation, Samsung Art of Fitness, Samsung Galaxy Phone, Samsung S10, Samsung Smart Watch, Galaxy Watch Active

Local insight: Running in Bangkok is restricted to gyms (No fun) Or parks, where you’re running in circles (Boring) A shoe that makes running fun needed an innovation that did just that.

Execution: We turned the city of Bangkok into a real-time running game. The moment you step out of your house and switch on your Bluetooth, it’s game on. Like Mario Bros, but in the real world. The more streets you explore, the more tokens you collect. The more tokens you collect, the more rewards you unlock. We even motivated you to explore more of the city via surprise missions. Making every run a different one.

The Tech: By spreading 200 beacons across streets, parks and alleyways, we could seamlessly connect all the runners in Bangkok at the same time. Working with LINE (Thailand’s biggest messaging app), we built an integrated platform inside their chat messenger. Which meant, anyone and everyone could be a part of the game without having to download any additional apps.

Changing running behaviour, one mission at a time. An intelligent back-end system allowed us to study running patterns of the players. Pushing them beyond their usual route to explore different parts of the city at different times of the day/night via missions

No app downloads. Lace up, game on. We didn’t want our tech to interfere with existing running behaviour. So we built the entire game inside Line’s chat messenger. Just step of your house, switch on your Bluetooth and your phone would automatically collect the tokens.

Results: 15632 runners, 35,380 km run, 3,362,021 tokens collected in 15 days.

Credits
Advertising Agency: BBH, Singapore
ECD: Joakim Borgstrom
Creative Director: Xander Lee
Creative Team: Sudhir Pasumarty, Omar SotoMayor, Dillah Zakbah, Nikhil Panjwani, Jiarong Sng, Alexa Ong
Account team: David Webster, Sid Tuli, Ross Henderson, Anna Lorentz Production

Tags:
Experiential, Singapore, Fashion, Nike, BBH, Nike Go BKK, Sport, Technology, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

The video is based upon a real-life story of a person named as Pawan. Pawan used to be a very skinny person and with the help of endura mass, he is able to gain weight and transform his life.

Credits
Campaign: #TransformZindagi
Director- Dhruv Grover
Creative Director- Sparlee Gogoi
Producer- Rohan Mukherjee
Director of Photography- Srijan Chaurasia
Assistant Director- Rishabh RV
Production Assistant: Mansi Chanana, Pooja Das
Conceptualiser: Parikshit Sachdeva
Designed by: PSEUDO Advertising + Shadesandmotion Creative hub

Tags:
Health, Transform Zindagi, Fitness, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, real-life stories

Women are known always known for their mental/emotional strength for being the backbone of the family, but rarely for their physical strength. Women’s Horlicks wanted to break this very notion through its latest campaign, ‘Stories of Strength’. The campaign celebrates women who dared to follow their unconventional dreams and showed the world that they are not just mentally but physically strong too. The campaign also urges strong women to take care the very thing that makes them strong from within: their bones. The brand firmly believes that if women become as strong in mind as they are in mind, they can go out and conquer whatever they set their eyes on. Bone health is extremely important, as every 1 out of 2 Indian women are at a risk of low bone mineral density (BMD) which can lead to osteoporosis.

Adding more depth to the ‘Stand Strong’ narrative and to celebrate and support physical strength amongst women, Women’s Horlicks collaborated with:
– Dr. Seema Rao – India’s first women commando trainer
– Ratna Singh – India’s first female naturalist
– Uma Das – India’s first woman Dhaki player

These women explain the challenges and difficulties they faced in their unique career choices along with the physical and mental strength it required to fulfil their dreams.

With this campaign, Women’s Horlicks empowers women to breakdown the misconception that women can’t be not physically strong. It also aims to engage, encourage and equip women with the physical strength that is needed to follow their passions.

Women’s Horlicks encouraged women to write their own stories of strength and share them at #StandStrong. Physical strength is displayed by women in various facets of life. But it is not talked about, not encouraged or celebrated. Now it is time we celebrate their stories of physical strength too.

Uma Das

Meet Uma Das as Women’s Horlicks traces her journey of becoming India’s first woman Dhaaki. Listen to her #StoryOfStrength on how she broke age old conventions and followed her heart. She is now an inspiration for many women who want to follow her footsteps.

Ratna Singh

Meet Ratna Singh as Women’s Horlicks traces her journey of becoming India’s first woman naturalist. Listen to her #StoryOfStrength on how she not only beat 500 applicants to get her dream job but also is on the path of teaching and encouraging tribal women to become independent.

Dr. Seema Rao

Meet Dr. Seema Rao as Women’s Horlicks traces her journey of becoming India’s first and only woman commando trainer. Listen to her #StoryOfStrength on how she prepares others for putting up a fight. She wants women to find their inner strength and be self sufficient in life both physically and mentally.

Credits
Client: GSK Consumer Healthcare
Brand: Horlicks
Product: Women’s Horlicks
Campaign: Stories of Strength
Hashtags: #WomensHorlicks #StandStrong #StoryOfStrength
Creative Agency: FCB India
CCO: Swati Bhattacharya
Creative Team: Anusheela Saha, Gayatri Sriram, Sumitra Sengupta, Amna Rahman, Anamika Kumari, Sreya Basu, Swati Singh, Ushna Chowdhuri, Tushar Singh
Account Management: Debarpita Banerjee, Sareesh James Kutty, Swati Mongia, Abhijeet Nagar
Planning: John Thangaraj, Tanvi Arora, Archita Ghosh
Director (of the TVC): Surjo Dutt Executive Producer: Mayuk Hazarika Production House: FuelContent

Tags:
GSK, GlaxoSmithKline, Digital, GSK Consumer Healthcare, Fitness, FCB FuelContent, FCB Ulka, Women Empowerment, Health, FCB India, Digital Campaign, Film, Inspiring, Horlicks campaigns, Horlicks Ads, Best Digital Campaign, Social media Marketing, Digital Innovation

Braids of Strength is the third and latest instalment of the WanitaBesi (which translates to ‘Iron Lady’) campaign, identifying sport as a key ingredient for the next generation of strong women. Through sports, girls learn important life skills such as teamwork, leadership and confidence. But globally, by the age of 14, Girls are dropping out of sports at twice the rate of Boys.

Launched with two films produced by Directors Think Tank, it tells the inspiring stories of two of Malaysia’s national athletes who when faced with extreme difficulty, still stayed in sport:

Farah Ann Abdul Hadi (National Gymnast Malaysia)
Who has suffered multiple injuries and an astonishing cyber-bullying backlash after winning double gold medals.

Nur Suryani (National Shooter Malaysia)
Who at eight months was the most heavily pregnant athlete to compete at the Olympic games.

Throughout both films, the tying of a hair braid is used to symbolise the strength to stay in sport, highlighting a unique partnership with Malaysia’s largest sports and fitness chain, Fitness First.

In celebration of World Women’s Day, customers who purchase any of Pantene’s range of shampoos will receive a golden ribbon and any woman wearing a braid during the month of March can gain Nationwide free access to Fitness First and Celebrity Fitness.

Further research commissioned by Pantene Malaysia revealed that, despite 87% of people believing that sports help build confidence, the perceived damage that heat and sweat cause to hair is a big barrier. This led to the team of researchers and scientists at Pantene to develop a uniquely engineered braiding technique to keep hair both strong and beautiful. The ‘Braid of Strength’ reduces friction by immobilising the hair strands, prevents tangling and reduces sweat.

Anggia Pulungan, Haircare Commercial Director of P&G Malaysia, said, “At Pantene, we are rooted in the belief that strong is beautiful. For a woman, her hair is both a personal and a public matter; it is a big part of her confidence. Through Braids of Strength, Pantene wants to encourage more women to embrace the #WANITABESI spirit, pursue any sport of their choice and eliminate their worry of self-image. By showcasing the perfect way to braid their hair, women get the confidence boost they need to look good, and it positively helps them to perform in sports.”

Credits:
Credits
Advertising Agency: Grey, Malaysia
Copywriter: Brendan Low
Art Director: Sara Lai
Producer: Suzy Chiang
Executive Creative Director: Graham Drew
Creative Director: Andrew Fong
Account Executive: Vivian Khoo
Brand Director: Daphne Wong
General Manager: Jo Yau
Production Company: Think Tank Directors
Post Production Company: Glass Fin
Audio Post Company: Fuse Asia

Tags:
Grey, Glass Fin, Fuse Asia Sdn Bhd, Grey AMEA, Haircare, Farah Ann, National Gymnast Malaysia, Nur Suryani, National Shooter Malaysia, #WanitaBesi, WanitaBesi campaign, Pantene, Braids of Strength, sports, Women, World Women’s Day, International women’s Day, International women’s Day Campaign, Women’s Day Ads, Women’s Day Campaign, Grey Group, Pantene Malaysia, fitness, Fitness First, Celebrity Fitness, Beauty Ads, Olympic, Farah Ann Abdul Hadi, P&G Malaysia, P&G Campaigns, Pantene #WanitaBesi