Flare Manila – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Tue, 27 Sep 2022 07:50:58 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Flare Manila – Campaigns of the World https://campaignsoftheworld.com 32 32 GIF Learning Library by Child Rights Network https://campaignsoftheworld.com/digital-campaigns/gif-learning-library/ Thu, 15 Oct 2020 14:27:58 +0000 https://campaignsoftheworld.com/?p=20990 GiF Learning Library: a series of GiF-animated stories that teach kids about staying safe at home and online.

The threat of Covid-19 continues to force many countries to remain under quarantine. Playgrounds are still closed. Children are encouraged to stay home. Schools are geared for a full year of distance learning.

BBDO Guerrero, Facebook, Child Rights Network, and the Stairway Foundation saw a need to support parents with resources to educate their children about the situation. By reading together and learning together, parents and children can cope better.

Visit: https://www.giflearninglibrary.com/

These stories were created for lockdown, under lockdown. Using resources at hand, the team crafted each page of the book by layering GiF stickers on hand-illustrated backgrounds. This created a fully-animated scene, designed to keep young children focused without using over-stimulating animation.

Three titles have been released, available in English and Filipino, with a live storybook reading by local celebrity mom: Bianca Gonzales. The library has also added interactive storybook quizzes and build-your-own GiF sticker pages.

Credits
Campaign: GIF Learning Library
Category: Digital Education
Client: Child Rights Network
Agency: BBDO Guerrero
Production: Flare Manila
Country: Philippines

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