Font – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sat, 11 Jan 2025 13:54:32 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Font – Campaigns of the World https://campaignsoftheworld.com 32 32 Helsingin Sanomat – The Climate Crisis Font https://campaignsoftheworld.com/digital-campaigns/helsingin-sanomat-the-climate-crisis-font/ Fri, 15 Jan 2021 14:46:27 +0000 https://campaignsoftheworld.com/?p=22683 Climate change is a far-reaching and abstract phenomenon that as such, is challenging to understand. Because of its evolution, man tends to pay more attention to the threats we can see and experience. For this reason, Helsingin Sanomat created a font that helps to understand the critical state of the planet by describing the impact of climate change in a simple form. The Climate Crisis Font is a modifiable OpenType font that responds to National Snow and Ice Data Center Arctic data from 1979–2019 and IPCC forecasts until 2050. The font visualizes the already declining northern ice sheet and how it is predicted to disappear due to climate change.

 

About Font
The climate font is a convertible OpenType font. If your system supports variable fonts, you can steplessly select a cut between 1979 and 2050 to visualize the percentage ice situation for that year.

If your system does not support customizable fonts, there are also standard sections of the font that reflect the ice situation in 1979, 1990, 2000, 2010, 2020, 2030, 2040, and 2050.

The font supports the Latin Extended-A standard, so it works in almost all languages ​​based on the Latin alphabet, from Spain to Northern Sámi.

The font is freely downloadable and intended for anyone who wants to visualize the effects of climate change. The font is perfect for media who wish to enhance their articles’ effectiveness about the climate through visual means. Helsingin Sanomat will use the font to pay special attention to articles related to the climate.

Download Font for free

Helsingin Sanomat - The Climate Crisis Font

Helsingin Sanomat - The Climate Crisis Font

Helsingin Sanomat - The Climate Crisis Font

Credits
Advertising Agency: TBWA\ Helsinki, Finland
Campaign Website: https://kampanjat.hs.fi/climatefont/index.html

]]> IKEA Soffa Sans Font – The World’s Comfiest Font https://campaignsoftheworld.com/digital-campaigns/ikea-soffa-sans-font/ Mon, 14 Sep 2020 06:48:19 +0000 https://campaignsoftheworld.com/?p=20644 IKEA Soffa Sans Font inspired by the customers who have expressed their creativity when using the furniture brand’s sofa-building tool.

IKEA Soffa Sans Font, Campaigns of the world, IKEA Campaign

IKEA Soffa Sans Font, Campaigns of the world, IKEA Campaign

IKEA Soffa Sans Font, Campaigns of the world, IKEA Campaign

While on the lookout for ways to expose the hidden creativity in everything IKEA does, Proximity London found a group of people subverting the sofa planning tool for their own amusement; drawing spiral, labyrinthian and phallic sofas. In response they released the Soffa Sans font, built from 38 different sofa configurations using the planning tool. In 48hrs Soffa Sans generated 84.2m impressions and over 13,000 references on social. Organic traffic to the tool increased by 6,695% and the average time spent within the planning tool increased by 1,023%.

Credits
Advertising agency: Proximity London
Client: IKEA

This campaign is about:
Typography, marketing, Font, Soffa Sans, IKEA, Furniture, Creativity, Advertising, Design, Digital Campaign, Creative advertising, IKEA Ads

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