A Culinary Journey Through Time
The campaign’s core idea was simple yet powerful: recreate favorite childhood dishes for participants diagnosed with Alzheimer’s. As Júlio savored salted cod, Antônia enjoyed “sarapatel,” Maria bit into a “ball cake,” and Junilia tasted her beloved “bean cake,” each seemingly ordinary dish became a key that unlocked a treasure trove of forgotten memories. Witnessing the emotional journey of these individuals as familiar flavors rekindled cherished moments underscores the profound impact food can have on our memory and emotional well-being.

Raising Awareness, One Recipe at a Time
“Unforgettable Recipes” goes beyond a feel-good campaign. It shines a light on Alzheimer’s disease, the most common form of dementia affecting millions of people worldwide. By partnering with the Alzheimer Brazil Institute (IAB), Nestlé and Publicis Brazil raise awareness about this condition and the importance of finding ways to support those living with it.

Food: A Universal Language of Connection
Ionah Kochen, Nestlé’s vice president of marketing and communications, emphasizes the campaign’s alignment with Nestlé Recipes’ long-standing mission: “The campaign highlights the power that recipes have to establish deep connections…reinforcing the purpose of Nestlé Recipes, which has connected people emotionally through food for more than 60 years.”

Sharing Stories, Sharing Memories
The “Unforgettable Recipes” campaign extends its impact beyond the initial experiment. The campaign website features the recreated dishes, allowing families to create their own “unforgettable moments” at home. Additionally, the platform encourages the public to share their own food-linked memories, fostering a sense of community and connection.

This heartwarming campaign serves as a powerful reminder that the simplest things in life, like sharing a meal, can hold immense power. By harnessing the evocative nature of food, “Unforgettable Recipes” offers a glimmer of hope for those living with Alzheimer’s disease, reminding them – and us – of the enduring strength of memory and the importance of human connection.

Credits
Brand: Nestlé
Agency: Publicis, Brasil
Campaign: Unforgettable Recipes
Product: Receitas Nestlé

This campaign is about:
Alzheimer’s Disease, Memory Loss, Food, Dementia care, Nestlé, Unforgettable Recipes, Emotional Connection, Alzheimer’s Awareness

The campaign, encapsulated in a UI-based film, follows the journey of an elderly couple, Shailja and Pradeep, as they navigate the empty nest phase of their lives. Conceptualized by the creative minds at Talented, the narrative beautifully unfolds as their son installs the Swiggy app on his father’s phone before departing abroad. Initially hesitant, the father gradually embraces the convenience of the app, leading to a delightful rediscovery of love amidst the mundane routines of life.

What makes this campaign truly special is its portrayal of love in its purest form – devoid of grand gestures or extravagant expressions. Instead, it’s the little moments shared over meals delivered by Swiggy that reignite the spark in Shailja and Pradeep’s decades-old relationship. Through heartwarming voice-overs by seasoned actors Gajraj Rao and Sheeba Chaddha, the film captures the essence of companionship, resilience, and unwavering affection.

Talented, the creative agency behind the campaign, aptly dubs it the ‘second season,’ drawing parallels with Swiggy’s previous UI-based campaign, “Wrong Address,” which centered around a modern-day couple’s journey to find love. By juxtaposing these narratives, Swiggy highlights the universality of love – whether it’s the blossoming romance of young couples or the enduring bond shared by those who have weathered life’s storms together.

What sets “Table for 2” apart is its ability to resonate with audiences across generations. In a world where technology often serves as a barrier to genuine human connection, Swiggy’s campaign serves as a poignant reminder that love transcends age, time, and even the digital realm. It’s a celebration of the ordinary moments that become extraordinary when shared with someone special.

Moreover, amidst the frenzy of Valentine’s Day promotions inundating our screens, Swiggy’s campaign stands out for its authenticity and sincerity. It’s not about selling a product or pushing a commercial agenda; it’s about celebrating the beauty of love in its most authentic form.

As we immerse ourselves in the hustle and bustle of modern life, “Table for 2” serves as a gentle nudge to pause, reflect, and cherish the love that surrounds us. Whether it’s a romantic dinner delivered to our doorstep or a heartfelt conversation shared over a meal, let’s take a cue from Shailja and Pradeep and embrace the magic of love – one small moment at a time. After all, in a world where everything seems fleeting, love is the one constant that endures.

This video is about:
Valentine’s Day campaign, Valentine’s Day Ad, Swiggy Commercials, Swiggy India, Swiggy Ads, Creative Advertising, Swiggy UX, Swiggy UI, Swiggy App, Table for 2, Romantic Film, Heartwarming Film, Elderly couples Romance, India, Food, Instamart, Swiggy Wrong Address, Swiggy Table For 2

Swedish food brand Felix wanted to communicate its sustainability credentials by demonstrating how easy it is to make climate-friendly choices when products are clearly labelled with their respective carbon footprints.

“In the middle of Stockholm’s retail district, we built a pop-up Felix supermarket – The Climate Store (Klimatbutiken) – the world’s first grocery shop where every item’s listed ‘price’ was its carbon dioxide equivalent (CO2e).
Customers could only pay with a CO2e currency we printed for the occasion, with every shopper given a ‘budget’ of 18.9 kg CO2e to spend – the maximum personal weekly consumption outlined in the 2030 Paris Agreement.”

Credits
Agency Network: McCann Worldgroup
Campaign: The Climate Store
Production Company: Prime Weber Shandwick, Stockholm
Advertiser Brand: Felix, Malmö

 

 
Now more than ever. there’s an underlying pressure to always feel happy. Social media continues to propel the myth that we all are perpetually blissful. But no one is happy all the time. And that’s OK.

Burger King brings a collection of meals that let you choose however the hell you want to feel. And happy isn’t one of them. #FeelYourWay

The Burger King Real Meals campaign launches in five markets across the U.S. on May 1st, 2019, aligning with Mental Health Awareness Month and partnering with the non-profit Mental Health America. The campaign will feature distinctive packaging for the five different moods. Each box comes in a color reflecting the mood, accompanied by simple, iconic imagery. The five moods featured in the limited release include the Blue Meal, Salty Meal, YAAAS Meal, and DGAF (Don’t Give a F—) Meal. The combo meals include a Whopper, French fries, and a drink. #FeelYourWay crowns will also be available and a film will launch the initiative on social channels, reimagining the 1970’s Burger King “Have It Your Way” jingle to me more authentic to the idea that people can have a range of feelings. Additional social extensions will also help launch the campaign, reminding consumers the importance of feeling however you want to feel.

Credits
Advertising Agency: MullenLowe Group
Tags: Real Meals, Food

 

 
Paris-based ride-hailing app Heetch has low awareness in a market dominated by Uber. With a limited budget of €15,000 ($17,000) and no media budget, Heetch wanted to create a campaign to raise awareness of its brand and convince Uber users to choose Heetch instead for their next rides.
 

 
Working with Marcel, Paris, Heetch identified restaurants around Paris that deliver their food to customers using Uber Eats. Working with these restaurants, Marcel created 12,000 Heetch-branded meal boxes designed to transport the food made at those restaurants, such as burger boxes and noodle pots.

Each piece of packaging was printed with a message such as ‘We too are hungry, but not for our drivers’ money,’ ‘We won’t make you change your favorite meal. Just your ride-hailing app’, and ‘Your pizzeria pays its taxes in France. Why not your ride-hailing app?’ – all targeted at Uber.

Heetch distributed the packaging for free at its chosen restaurants and the stunt launched on the evening of Sunday 21 March (Sunday night is when Uber Eats most active). When customers ordered a participating restaurant on Uber Eats, they were presented with the custom Heetch packaging.

Credits
Brand: Heetch
Campaign: Uber Heetch
Tags: Guerrilla, Reframing, Creative Strategy, Stunt, Design, Creative Commerce, Creative Solution, France, Europe, Delivery, Food, Award-Winning, Outdoor Advertisement

DSM launches a new brand campaign ‘Products With Purpose’ that reflects the business’ evolved strategic direction as an end-to-end partner for customers in the human nutrition and health markets.

The transition champions the purpose behind the products that help solve the world’s greatest nutritional challenges and keep the growing global population healthy.

This Campaign brings DSM’s end-market expertise to life through a range of concepts that demonstrate how the business’ expert services power high-quality products and customized solutions that allow customers to address consumer health concerns and bring real-life health and wellbeing benefits to people worldwide.

 

 

 

 

 

 

 
The “Products with Purpose” campaign paid off that vision and value story. “We created a campaign that inherently differentiated DSM by going beyond the products they sell, delivering a human benefit story. In doing so, we simultaneously grouped the competition while creating a promise based on a larger, more important vision. Rather than the what, we focused on the why.”

Credits
Advertising Agency: Fingerpaint, Saratoga Springs, United States of America
Client: DSM
Tags: Print Campaign, Creative Ads, Creative Print Ads, Health, Nutrition, Pharmaceutical, Food, Brand Strategy

Credits
Advertising Agency: INGO, Hamburg, Germany
Brand: Burger King
Campaign: Proper dining is back

This time, they won’t celebrate this event with a picture of a delicious burger. Instead, BURGER KING® chose to make a touching ad. It’s time to reunite with your keys, toys, socks (and even more)! You probably can’t wait to see them again, well BURGER KING® also can’t wait to see you again. So book your June 9 to go to BURGER KING® to reunite with your lost items, and as a bonus, you will have the pleasure of tasting a delicious burger.

Burger King Forgotten items

Credits
Brand: Burger King
Campaign: Burger King Forgotten items
Advertising Agency: Buzzman
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Louis Audard, Tristan Daltroff
Art Director: Nicolas Boudeau
Copywriter: Caroline Ribemont
Account Director: Xavier Devaux-Landragin
Account Manager: Quentin Seguret
Account Executive Assistant: Romane Bourdier
Social Media Consultant: Paul Gosset
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Head of Production: Vanessa Barbel

Traditionally Italians enjoy Easter holidays flame grilling with family and friends in the park. But for the second year in a row, this was not possible due to Covid-19 restrictions.

Grilling at home seemed to be the only solution. However, we know home BBQs don’t always plan and even result in newsworthy disasters, with several cases have been photographed and reported by Italian newspapers.

Burger King turned real pieces of news into billboard ads to communicate the Burger King delivery service. Only incidents that did not involve people or cause particular damage to homes were used as irreverent reminders to all that sometimes, it’s better to leave the grilling to those who know best.

Credits
Campaign: It’s Better Delivered
Client: Burger King
Advertising Agency: Wunderman Thompson Italy, Milan, Italy
Chief Executive Officer: Giuseppe Stigliano
Chief Creative Officer: Lorenzo Crespi
Creative Directors: Pas Frezza, Luca Iannucci
Creative Supervisor Copy: Federica Rebuzzini
Senior Art Director: Fabio Pistoia
Account Supervisor: Claudia Longo
Motion Designer: Morgan Storti

PKU also know as Phenylketonuria, is a rare & hereditary metabolic disease with no cure at the moment. Any protein food, such as meat, fish, milk, or egg, must be eaten in extremely small quantities and with great precision. A wrong amount could cause irreversible brain damage.

Fundación PKU needed to raise funds to finance the design and development of a biosensor to help PKU patients calculate how much they can eat to guarantee that they eat in a safe, non-hazardous manner.

Fundación PKU found the perfect explanation of the disease in its name ( PKU = Protein Kills Us) and created a very impactful campaign with a disruptive and different approach that completely changed the communication codes of the Foundation and the Spanish fundraising and advocacy market.

Credits
Campaign: Protein Kills Us
Category: Print Advertising
Advertising Agency: VMLY&Rx, Madrid/Barcelona, Spain

Credits
Brand: Pitstop Lagos
Campaign: Equalize Pay Gap
Advertising Agency: Arden & Newton, Lagos, Nigeria
Creative Director: Perez Tigidam
Copywriter: Lynda Nwaizu
Editor: Tayo Odugbesan

The two girls got to meet Roger Federer and went into a fun Rooftop match with Roger Federer. This campaign was thought of when Barilla and Roger Federer saw the video of the Italian girls playing in their unique way.

The campaign received wide coverage and got around 35 Million views and Millions of interactions on the internet. The campaign also displays the importance of staying happy in difficult times.
 

 
Credits
Campaign: The Rooftop Match
Client: Barilla
Advertising Agency: We Are Social, Italy
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Associate Creative Director: Stefano Cucinotta, Andrea Fumagalli
Senior Art Director: Daria Paraboni
Senior Creative: Laura Venuti
Art Director: Alice Martinucci
Senior Editor: Giuseppe Schiavone
Group Account Director: Sandro Amabili
Account Director: Luca Di Palma
Account Manager: Ginevra Locatelli
Writer: Francesco Pierucci
Executive Producer / BRW Filmland: Luca Orlando
Line Producer: Viviana Biondolillo
Scenografo: Eugenia Tartarelli
Montaggio: Tex – Paolo Forestale
Post-produzione Video: Tex
Post-Produzione Audio: Fonovideosynch
Regia: Beppe Tufarulo
DOP: Johan Florez
International Digital Coordinator / OMD: Roberto Facconi
International Digital Director: Fabrizio Maggioni
Consultant / Hill+Knowlton Strategies: Angelina Zoner
Senior Business Manager / Omnicom Public Relation Group: Paola Chiasserini
Client Manager: Jordana Hassan

They partnered with local Latin artists and restaurants in Miami to bring unique art to your door, all while supporting the vibrant community that keeps Miami alive.

Here’s how it works:
Order authentic Latin dishes to own exclusive art: They’ve partnered with seven Miami-based, well-known Latin artists, to celebrate their respective heritages. By ordering authentic dishes from local restaurants, customers can acquire unique local art. For example, a Peruvian restaurant will feature art from a Peruvian artist.

Credits
Advertising Agency: We Believers
Campaign: Art For Foodies
Client: DoorDash

Credits
Client: Burger King
Campaign: Whopper to the Future
Advertising Agency: Buzzman, France
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Tristan Daltroff, Louis Audard
Art Director: Louis Audard
Copywriter: Tristan Daltroff
Art Director Assistant: Vincent Tavernier
Head of Account: Loïc Coelho
Account Executive: Benjamin Nollet
Head of Social Media: Julien Scaglione
Social Media Consultant: Félix Brunot
Social Media Consultant: Arnaud Cherbonnier
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Head of TV Production: Vanessa Barbel
TV Producer: Assya Mediouni
Production: Mecanique Générale
Sound Production: Schmooze

About AB InBev
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a multinational drink and brewing company based in Leuven, Belgium.

Credits
Client: AB InBev
Campaign: Responsible Billboard
Chief Creative Officer: Sergio Gordilho
Copywriter: Pedro Bullos
Art Director: Erico Braga
Designer: Yllo Pedra
Director: Pedro de La Fuente
Corazon Filmes
Category: Food & Beverage

This campaign is about:
Best alcohol campaign, Best drinking campaign, Best beer campaigns, Best OOH campaigns, Outdoor, Corona, Stella Artois, Budweiser, Lipton, Pepsi