From the heart-pounding victories of Olympians to the quiet serenity of a sunset, Corona Cero’s initiative transcends borders, celebrating both the grandeur of the Games and the everyday triumphs that shape our lives. This groundbreaking campaign is set to launch across 40+ markets, featuring a compelling mix of cinematic films, engaging social media narratives, and captivating outdoor experiences.

Marcel Marcondes, AB InBev Global Chief Marketing Officer, underscored the brand’s vision: “Corona Cero is not just about a beverage; it’s about a lifestyle that champions moderation, relaxation, and the joy of celebration. We’re thrilled to bring this ethos to the global stage of the Olympics.”

Crafted in partnership with esteemed creative agency Grey and directed by acclaimed filmmaker Henry-Alex Rubin, the campaign promises to captivate audiences with its poignant portrayal of human connection and resilience. Anne-Sophie Voumard of the International Olympic Committee praised the initiative, emphasizing its role in promoting sportsmanship and moderation worldwide.

Central to Corona Cero’s appeal is its iconic clear bottle and renowned lime ritual, which enhance the sensory experience of each golden moment. As the campaign unfolds, consumers of legal drinking age can expect to discover new dimensions of celebration and relaxation, redefining how we perceive both the Olympics and life’s everyday victories.

“Golden moments are not just witnessed; they are lived,” remarked Gabriel Schmitt, Global Chief Creative Officer at Grey. “Corona Cero’s campaign aims to ignite a global movement of celebration and connection, honoring the spirit of the Olympics in every moment.”

With a rich legacy steeped in centuries of brewing excellence, AB InBev continues to champion the transformative power of sport through responsible marketing and innovation. As the world tunes in to celebrate the pinnacle of athletic achievement, Corona Cero invites us all to savor life’s golden moments, from the podium to our own backyards.

As the curtain rises on this groundbreaking campaign, Corona Cero emerges not just as a sponsor, but as a beacon of celebration and connection in a world hungry for unity and joy. Join us as we raise a toast to the Olympic spirit and the limitless potential of every golden moment.

Credits
Global Grey & Townhouse contributors:
Gabriel Schmitt, Global Chief Creative Officer
⁠Diego Medvedocky, Global Creative Partner
Angelo Maia, Group Creative Director
Andre Bittar, Group Creative Director
Manuel Castillo, Associate Creative Director
Enrique Torguet, Associate Creative Director
Raig Adolfo, Global Head of Strategy
Romina Perrone, Head of Strategy/Global Projects
Mercedes Campos, EVP, Global Account Director
Riley Morris, Senior Account Executive/Global Projects
James McPherson, Chief Production Officer
Joe Maggiore, Executive Producer
Jake Sharkey, Integrated Producer/Global Projects

This campaign is about:
Corona Cero Olympics, Olympic Games, Paralympic Games, AB InBev, Sports marketing, Beer Ads, Alcohol Campaign, Corona Beer, Sport, Athlete, AB InBev, Corona Non-alcoholic