Forsman & Bodenfors – Campaigns of the World

Tough people Vs Shock Collars – An eye opener for Inhumane dog trainers

COTW — Wed, 17 Feb 2021 09:40:41 +0000

“A dog is a man’s best friend,” but these best friends are often mistreated when it comes to training them with human etiquette. Dog trainers often use Inhumane methods to train dogs, and one of the most common ones is the use of shock collars. Society for the Prevention of Cruelty to Animals (SPCA) came forward with Tough people Vs Shock Collars campaign.

The idea is to test these collars on the strongest people of Singapore and see their raw reactions. The SPCA wants people to imagine that if the strongest cannot bear it, how much pain must the voiceless animals be going through?

A spokesperson of Forsman & Bodenfors said that it took three months for this film to come into action. Finally, the team themselves tried wearing shock collars in realtime and very well understood the pain. The SPCA aims to get these inhumane shock collars banned in Singapore, as SPCA executive director Jaipal Singh Gill stated.

The campaign has highlighted an important issue of inhumane animal training. These methods must get banned everywhere else in the world too. Teach With Kindness

Credits
Brand: SPCA Singapore
Campaign: Tough People vs Shock Collar

H&M’s bold and badass, ‘She’s a Lady’ campaign busts all stereotypes women face in everyday life

COTW — Wed, 21 Sep 2016 05:27:24 +0000

H&M launches the new collection this season with special highlight to women clothing. Women of the current epoch are independent, fearless and opinionated. The collection this season can be seen to lay emphasis on this aspect. Gone are the times when women were seen as the epitome of elegance coupled with shyness and diffidence. Today’s women are offbeat and Badass. With the current advertisement, we look at such women. The women of present generation.

Special Highlights of the Ad Campaign

● The campaign starts with a woman in a bikini who does not have the modellike stereotypical body. She has the body of a real life woman and exhibits a high level of confidence.

● The ad campaign makes sure that there are women from varied age groups as well as social groups. However, they all have one thing in common i.e. immense confidence

● H&M is breaking the stereotype of a perfect body for women which is clearly evident when one of the models is shown to eating potato fries.

In general, the Ad Campaign extensively targets women from all backgrounds and tries to break the traditional stereotype.

She’s a Lady

The new version of She’s a Lady performed by duo Lion Babe adds power to the message that this ad campaign is trying to spread. #Ladylike is used to get an opinion about the different perception of women in current times.

H&M is trying to show that its clothing are specially designed for this new woman and it will only add to the confidence of this new Lady!

Credits
Agency: Forsman & Bodenfors
Client: H&M
Director: Gustav Johansson

Volvo Trucks – Look Who’s Driving.

COTW — Fri, 04 Dec 2015 03:47:54 +0000

A full-size truck. A little girl with a remote control. A gravel pit filled with obstacles.

This live test was set up to demonstrate the sturdiness and mobility of the Volvo FMX. A unique cage construction, cast-iron front plus corners and skidplate of high-grade steel make this a very tough truck indeed. And thanks to Automatic Traction Control – a revolutionary new feature that automatically engages the front axle when you need it – you won’t get stuck.

Take control over your traction – automatically
When mud or sand have swallowed the road, the only way to stay out of trouble is to keep moving. This is where the driven front axle in the Volvo FMX is hard to beat. And even harder to beat now that it’s equipped with the new Automatic Traction Control (ATC), a clever feature that automatically engages the front axle when it’s needed. Some of the product features that are mentioned may not be available in all markets. Please contact your closest dealer directly to discuss the best solution for you.

Volvo Trucks – Look Who’s Driving feat. 4-year-old Sophie

Credits:
Advertising Agency:Forsman & Bodenfors, Sweden
Senior Account Director:Olle Victorin
Account Director:Cilla Pegelow
Account managers:Anneli Kjellander, Britta Malmberg
Art Directors:Sophia Lindholm, Kim Cramer, Anders Eklind
Copywriter:Bjorn Engstrom
Writer:Douglas Reid
Designer:Jerry Wass
Planner:Tobias Nordström
Production Company:New Land
Producer:Sophie Tamm Christensen
Executive Producer:Erik Torell
Post production:Swiss
Stills Photographer:Robin Aron Olsson
Directors:Charles Brisgand, Leo Berne, Megaforce
Music:Cobrastyle, Teddybears
Editor:Nicolas Larrouquere
Sound:Kouz Production