The water emergency affects 319 million people in the southern hemisphere, mainly in sub-Saharan Africa, and causes the death of 2 million children under five. The water is contaminated with bacteria and viruses, such as typhoid and cholera. Action Against Hunger, a global NGO committed to fighting the world’s hunger and thirst problems, has decided to launch a fundraising campaign to allocate new projects to purify water. But it did so using a different strategy than other NGOs: it decided to make the problem tangible, an issue far removed from the everyday lives of donors. It decided to make the problem tangible, a problem far removed from the daily lives of donors, by bottling the contaminated water and creating the Water of Africa brand. An actual product to touch the problem first hand. Thousands of bottles of dirty water, whose label, instead of showing all its qualities, as other brands do, shows all the diseases contained in the polluted water.
 

 
After creating the brand, Action Against Hunger launched it with a clear call to action: donate to make the water drunk by 319 million people the least consumed in the world. The water of Africa was launched in shops, museums, e-commerce, food app delivery, restaurants, and advertised in the press, with product placement, on social networks by influencers, with the sponsorship of sporting events, and above all was promoted by the testimonials who have launched other water brands in Italy, such as Carlo Cracco. The campaign crossed the Italian borders and reached the European Parliament with President Sassoli. Together with other MEPs, launched an appeal to stop the water emergency and make Water of Africa the least drunk water in the world.

Credits
Advertiser: Action Against Hunger
Category: Direct Marketing, Italy, Public Interest Ads, NGO, Awareness Campaign, Outdoor Ads, Outdoor Campaigns, Awareness Ads

PKU also know as Phenylketonuria, is a rare & hereditary metabolic disease with no cure at the moment. Any protein food, such as meat, fish, milk, or egg, must be eaten in extremely small quantities and with great precision. A wrong amount could cause irreversible brain damage.

Fundación PKU needed to raise funds to finance the design and development of a biosensor to help PKU patients calculate how much they can eat to guarantee that they eat in a safe, non-hazardous manner.

Fundación PKU found the perfect explanation of the disease in its name ( PKU = Protein Kills Us) and created a very impactful campaign with a disruptive and different approach that completely changed the communication codes of the Foundation and the Spanish fundraising and advocacy market.

Credits
Campaign: Protein Kills Us
Category: Print Advertising
Advertising Agency: VMLY&Rx, Madrid/Barcelona, Spain

The campaign aims to give these oppressed children their own movement by shining a light upon the horrific circumstances these children face every day. From inhumane factory environments to child trafficking – many of their futures are severely limited by violence, exploitation and inequality. Through play-based learning, Right to Play empowers children to rise above these challenges and find their way back to hope.

Source

Credits
Campaign title: We Rise
Client: Right to Play
Agency: BBDO Toronto
Chief Creative Officers: Denise Rossetto, Todd Mackie
VP, Group Account Director: Rebecca Flaman
VP, Brand Planner: Tom Kenny
Copywriter: Domenique Raso
Art Director: Anand Iyer
Account Director: Jaya Rizzi
Account Supervisor: Sagi Mamalider
Design: Mike Nugent
Broadcast Producer: Dena Thompson
Production Company: Skin & Bones
Director: Mark Zibert
Editorial: The Assembly
Editors: David James Findlay, Marka Rankovic
Music, voice direction & sound design: Pirate Toronto
Colour & VFX: Alter Ego

Tags:
Violence, Child Labor, Early Marriage, Illiteracy, Inequality, Awareness Campaign, Fundraising Campaign, We Rise, Right to Play, BBDO, Short Film, TVC