fundraising – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Thu, 04 Jan 2024 06:51:55 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png fundraising – Campaigns of the World https://campaignsoftheworld.com 32 32 WWF – The Last Word https://campaignsoftheworld.com/ooh-campaigns/wwf-the-last-word/ Sat, 06 Nov 2021 10:34:13 +0000 https://campaignsoftheworld.com/?p=24999 The Last Word campaign by WWF. Watch how we killed a 4,000-year-old word to keep elephants alive

Hong Kong is the world’s Ivory trade capital. But because the word for “Ivory” translates to “elephant-tooth,” over 70% of Chinese people believe Ivory extraction is harmless. We needed to pressure the government to ban the trade.

Idea: Change the law by changing the language. Hong Kongers Joined forces with linguistic experts to co-create a new word for “ivory.” Each word was also a petition signature. We showed the harm caused by a simple word and created lasting cultural change.

Result: The HK Government banned the ivory trade in January 2016.

WWF The Last Word, Campaigns of the world

Credits
Brand: WWF
Campaign: The Last Word
Agency: Geometry Global
PR: Ogilvy Public Relations
Production: Hogarth & Ogilvy

]]> Frontline Workers Counseling Project: Help Is Part Of It https://campaignsoftheworld.com/film-and-video/frontline-workers-counseling-project-2020/ Sat, 04 Jul 2020 13:10:05 +0000 https://campaignsoftheworld.com/?p=19815 Working on the front line during the COVID-19 crisis can take a toll on you in many ways. But you’re not alone. Free mental health counseling is available to all Bay Area frontline workers, regardless of position, through the Frontline Workers Counseling Project. Sign up today at fwcp.org/bayarea.

About the Project
The Frontline Workers Counseling Project (FWCP), formerly called the COVID-19 Pro Bono Counseling Project, is an initiative that helps connect frontline workers with free, confidential psychotherapy and counseling. Over 450 licensed and insured professional psychotherapists in the Bay Area have volunteered to offer free services through the FWCP, representing a wide range of personal and professional backgrounds, including psychologists, licensed clinical social workers, psychiatrists, and marriage and family therapists.

Workers who connect with a therapist through the FWCP become patients in the therapist’s own private practice, with an agreement that the worker will not be charged any fees for treatment provided throughout the duration of the COVID-19 crisis.The FWCP’s role is to make locating free psychotherapy as quick and easy as possible for overwhelmed, overworked frontline workers.

Credits
Campaign: Help is Part of It
Agency: TBWA\Chiat\Day

Tags:
Digital Film, United States, Public Interest, NGO, TBWA, fundraising

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