Hundreds of thousands of young athletes are excluded from regular team sports for the simple fact that they can’t hear the referee’s whistle when it’s blown.

Problem
3.55m Australian adults suffer from some form of hearing impairment.
Which means almost 40% of Australians have difficulty playing team sports because they can’t hear the whistle when it’s blown.
This is a particular problem for children and teenagers, who are often excluded from team sports at all levels, at a time in their lives when belonging is extremely important to them.

Solution
We created an app for the Samsung Galaxy watch that picks up the frequency of a referee’s whistle and sends an instant vibrating alert to the deaf player.
Enabling hearing-impaired kids and athletes to be included in regular team sports.

Result
The app and has been tested in real sports games with deaf players with an 80-100% success rate in controlled outdoor environments.

Credits:
Agency: Leo Burnett, Melbourne
Campaign: Silent Whistle
Advertiser: Samsung
Brand: App for Galaxy Smart Watch

Tags:
Galaxy Smart Watch, Technology, Innovation, Product Innovation, App, Smart watch, Deaf, Sport, Samsung Silent Whistle