Garden – Campaigns of the World

Pedigree Season of Good Dog | What dogs think of the Christmas season?

COTW — Fri, 07 Dec 2018 05:37:30 +0000

Most of the campaigns circled around the Christmas season advocate its importance for human beings all across the globe. But, not a lot of holiday-themed advertisements take the perception of dogs into account. Well, in a fitting display of creativity, Pedigree has dedicated its entire Christmas campaign to the holidays’ significance for dogs. The short film titled Pedigree Season of Good Dog takes viewers through a dog’s unique viewpoint on the Christmas season.

In the short film designed by Colenso BBDO, a humorous account on the holidays is presented by the Good Dog. The narrative begins many dinnertimes ago, with the arrival of Good Dog to a human family’s home on one Christmas night. The story spans across several holidays until the arrival of another dog dubbed as Awww. The comedic tale ends with the conclusion that the holiday season is not exclusive to a good dog, but a time of celebration for all good dogs.

We feel that this campaign makes judicious use of humour, and carries the brand’s core identity in a likeable fashion. It is definitely bound to be a holiday-themed campaign that will stand out in this season.

Credits-
Client: Pedigree
Campaign: Season of Good Dog
Advertising Agency: Colenso BBDO, New Zealand
Category: Household, garden & pets
Chief Creative Officer, BBDO Worldwide: David Lubars
Creative Chairman: Nick Worthington
Chief Creative Officer: Levi Slavin
Executive Creative Director: Daniel Wright
Creative Group Head: Beth O’Brien
Creative Group Head: Thomas Darlow
Group Business Director: Ahmad Salim
Business Director: Nico Ainsworth
Account Manager: Arameh Bozorgi
Account Executive: James Baker
Senior TV Producer: Natasha Gill
Integrated Producer: Ashlee Harris
Head of Integrated Production: Scott Chapman
Senior Planner: Philip De Meulemeester
ECD – Pedigree Global: Gianfranco Arena
ECD – Pedigree Global: Peter Kain
Senior Account Director – Pedigree Global: Sally Nathans
Agency Producer: Natasha Gill
DOP: Jeremy Rouse
Production Company: Finch
Production Company Executive Producer: Rob Galluzzo
Production Company Producer: Claire Thompson
Director: Christopher Riggert
Sound: Liquid Studio
Sound Design: Craig Matuschka
Music Composition: Peter van der Fluit
Music / Sound Producer: Tamara O’Neill
Post Production: Blackbird
Online Editor: Nicholas Ponzoni
Editor: Stuart Reeves, Bernard Garry / The Editors

Tags:
Christmas Ads, Christmas Campaigns, Christmas 2018, Christmas commercials, TVC, Dog Adoption, Pedigree, Season of Good Dog, Digital, Holiday

Glad’s ForceFlex bag can face any ‘Torture’ at the airport and this ‘toughest’ ad proves it.

COTW — Thu, 01 Mar 2018 16:47:40 +0000

FCB Chicago today launched a new video for Glad titled “Torture Tests” – the latest element in the agency’s “What’s Your Story” campaign – to promote one of Glad’s newest, toughest products: the ForceFlex Plus Advanced Protection trash bag. To highlight the features of its “toughest trash bag ever,” the video illustrates the bag’s ability to withstand wear and tear by linking it to a common and relatable situation in which “bags” – of another type – undergo “torture:” airline travel luggage.

Tried and tested at different airports across the country, the Glad ForceFlex Plus Advanced Protection trash bag emerges unscathed through each phase of the airline luggage inspection, handling and travel process. The takeaway? If Glad ForceFlex Advanced Protection can handle this type of test, it can handle one’s everyday kitchen trash.

Credits:
Client: Glad (The Clorox Company)
VP, Marketing Specialty: Jon Schlesinger
Glad Director of Marketing: Nick Higgins
Associate Brand Director, Glad Waste Management: Jennifer Schneider
Associate Director, Advertising & Comm: Nick Montgomery
Associate Marketing Manager, Glad Waste Management: Lauren Pitts
Glad Trash Bag Consumer Research & Demo Development Expert: Lehai Vu
Associate Director, Advertising & Comm Production: Boris Nurko
Group Manager, Talent & Rights Management: Tricie Evans

Agency: FCB Chicago
Chief Creative Officer: Liz Taylor
Worldwide Creative Partner: Fred Levron
Executive Creative Director: Lisa Bright
Creative Director: Dean Paradise
Creative Director: Bruno Mazzotti
VP Creative Director: Martin Serra
Sr. Art Director: Luis Sierra
Sr. Art Director: Franki Geib
Sr. Copywriter: Kate Cullen
SVP, Executive Producer: John Bleeden
Executive Producer: Joe Tipre
Director of Music: Stump Mahoney
VP, Director of Strategic Planning: Mary Jo Corby
EVP, Group Management Director: Cary Pierce
VP, Group Management Director: Alex Jokanovic
Account Director: Diana El-Chantaf
Account Executive: Erin Hudec

Production: Lord + Thomas
Director: Ben Flaherty
Executive Producer: Katie Roach
Line Producer: Noiemi Lobont
Director of Photography: Bryce Drobny
Director of Photography: Matt Andersen

Editorial: Lord + Thomas
Sr Editor: Steve Immer
Editor: Gus Spelman
Executive Producer: Celena Mossell

Visual Effects/Color: Lord + Thomas
Colorist: Justin Orr
Motion Graphics: Michael McAfee

Audio: Lord + Thomas
Senior Sound Engineer: Jason Ryan
Audio Assistant: Batsirayi Zesaguli

This Ad Campaign is related to:
Glad ForceFlex, FCB, Film, United States House, Garden, Digital film, Chicago, Advertising, Best Digital Campaign, Creative advertising ideas, Advertising campaigns, Social media campaign, Marketing Ads, Digital Innovations, Out of the box ads, Viral videos

Alpina Wood Primer- Surface protection and desired color

COTW — Wed, 23 Aug 2017 11:17:27 +0000

Alpina Wood Primer provides your wood with the ultimate surface protection and desired color.

Credits:
Brand: Alpina
Category: Print
Advertising Agency: ABK Communication, Tbilisi, Republic of Georgia
Creative Director: Nikoloz Motsonelidze
Art Director: Bruce Lee
Copywriter: Mishka Sekhniashvili

Ad related to:
Georgia, Alpina, ABK Communication, Republic of Georgia, Print advertisement, House, Garden, Wood Primer, print advert, creative print ads, best print ads, funny ads, Creative art, Ad campaign, print campaign

IKEA: Survivor

COTW — Mon, 20 Jun 2016 05:12:47 +0000

Credits
Brand: IKEA
Campaign: IKEA Survivor
Advertising Agency: AUGE, Milan, Italy
Creative Directors: Federica Ariagno, Williams Tattoli
Executive creative directors: Federica Ariagno, Giorgio Natale
Production company: H films
Copywriter: Niccolò Bossi 
Art Director: Veronica Ciceri
Agency Senior Producer: Cecilia Del Favero
Director: Pensacola
Post production: EDI

MoltyFoam: The World’s First Billbed in Pakistan

COTW — Sun, 05 Jun 2016 16:04:45 +0000

There are an estimated half a million homeless people in every main city in Pakistan. Most are labourers who work hard during the day and have nowhere to sleep at night—but the pavements.

Moltyfoam, one of Pakistan’s leading mattress companies, saw an opportunity to help and provide a solution to people sleeping outdoors.

Moltyfoam and agency, Pakistan BBDO, developed the world’s first BillBed. A billboard designed from the product itself.

By day the BillBeds advertised the brand, and by night – with a simple flick – they are transformed into comfortable beds.

The weatherproof BillBeds were placed in over 150 locations in 9 major cities across Pakistan, at locations that the brand knew would benefit homeless labourers the most.

The campaign has won a Bronze Lion at the Cannes Lions 2015 awards.

Brand: MoltyFoam
Advertising Agency: BBDO, Pakistan
Senior Art Director / Concept: Muhammad Ahmed Mustafa
Strategic Planning Director: Assam Khalid
General Manager: Aamir Allibhoy
Associate Creative Director: Sahar Mullick
Junior Art Director: Imran Khan
Creative Director: Ali Rez
Production Manager: Atif Pasha
Deputy General Manager: Faisal Durrani
Senior Account Manager: Idrees Hussain
Creative Director: Madeeha Noor
Video / Photography: Muhammad Ahsan
Director of Photography / Cinematographer: Mujtaba Hussain Shah

IKEA: Kallax real timer

COTW — Thu, 02 Jun 2016 07:44:46 +0000

The first bookshelf showing expected arrival time to the nearest IKEA shop.
This creative furniture advertisement from IKEA was set up in a clever way to encourage people to visit the store.

Credits
Campaign: IKEA- Kallax real timer
Media: Outdoor
Media: Ambient
Category: Home appliances & furnishings
Client: Ikea
Agency: GREY Warsaw
Country: Poland
Executive Creative Director: Jakub Korolczuk
Creative Director: Rafał Ryś
Art Director: Paweł Cholewa
Copywriter: Mateusz Gaca
Art Director: Rafał Ryś
Strategist: Weronika Sołtysiak
Account Executive: Małgorzata Łoza
Account Executive: Klaudyna Saczuk
Creative Head BTL & Design- Mirosław Charkot

Read Full Story on Trend Hunter

IKEA – Time For Change

COTW — Tue, 15 Sep 2015 06:54:50 +0000

Gnomes sabotage a couple who are trying to improve their garden — see how the couple combat the gnomes and make more of their garden.

Credits:
IKEA – Time For Change
Advertising Agency: Mother, London, United Kingdom
Production Company: Biscuit Filmworks
Director: Mike Maguire
Producer: Gustav Geldenhuys
Executive Producer: Colleen O’Donnell, Orlando Wood
DoP: Ulla Pontikos