#Gay – Campaigns of the World

Axel Hotels urges the LGBTQ community to #SaveYourAss via pillows against AIDS

COTW — Mon, 10 Dec 2018 07:51:25 +0000

Axel Hotels is a hotel chain that focuses on the gay community. But above all, it is a free space where diversity and anyone without prejudice to their sexual orientation is well received, valued and respected. Ahead of the World AIDS Day, Axel Hotels decided to inform their customers about the importance of using condoms for a safe and enjoyable sex through Save Your Ass pillows which are used to communicate a direct message of using condoms to prevent themselves from the dangers of AIDS.

Research proves that the use of condoms around the world is going down and it is not a good sign. Such reckless and absent-minded behaviour (even if it is out of passion) leads to AIDS. As per UNAIDS, the use of condoms is declining in a disturbing manner and this can affect the objective of terminating AIDS epidemic in the year 2030.

This World AIDS Day, Axel Hotel’s customers were amazed to see something new in their rooms as they lay on their bed. They could not ignore the pillows on the bed that shouted: “Save Your Ass” with two condoms packets of HEX lying around for happy and safe sex.

We think that it’s a great way to directly communicate (and in private) to the customers without intruding their privacy about the importance of having safe sex to prevent AIDS and its epidemic.

Tags:
World AIDS Day, AIDS campaign, Axel Hotels, LGBT community, Sex, Condom, Safe Sex, Save Your Ass, GLBT community, Lesbian, Gay, Bisexual, AIDS day ads

Aides: No condom no sex

COTW — Tue, 22 Sep 2015 05:33:48 +0000

Discover all the ways to protect yourself on aides
Aides: No condom no sex

Credits:
Advertising Agency: TBWA\PARIS, France
Account Handlers: Anne Vincent, Véronique Fourniotakis, Marion Floch, Teddy Notari
Creative Director: Jean-François Goize
Art Director: Marianne Fonferrier
Copywriter: Antoine Colin
Head of TV: Maxime Boiron
Buyer: Julie Champin
Production: \ELSE
Agency Producers: Jennifer Bauche, Cathy Pericone
Directors / Photographers: Aurélien Chauvaud, Ilan Rosenblatt
Media: Pierre Draber
Music Production: \ELSE
Sound Director: Fabrice Pouvreau

Fiat Turns Pink. Then Runs Over Water. | Fiat 500

COTW — Sat, 07 Feb 2015 09:03:37 +0000

Fiat 500, the car loved dearly in Netherlands, celebrated the gay parade for love by turning pink. But it went overboard – literally – to be a part of a parade that was on a canal. By running over water! It wasn’t that the car developed amphibian properties, but just got close to its audience by running over a float. We don’t know if it needed to do that, but going by the responses they got, maybe they got it right. Do you agree?
#welovepink

Credits
Advertising Agency: Saatchi & Saatchi Leo Burnett, Netherlands
Concept: Jan Bosch, Tim ten Dam
Art Director: Tim ten Dam
Copywriter: Jan Bosch
Account: Mathieu Veldhuijzen, Vanessa Snoeij, Simone Ottenbros
Production: Matemade / The Floating Company