gender portrayal – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Mon, 26 Aug 2019 04:31:05 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png gender portrayal – Campaigns of the World https://campaignsoftheworld.com 32 32 Twój Weekend – The Women’s Issue | The Last Ever Issue https://campaignsoftheworld.com/digital-campaigns/twoj-weekend-the-womens-issue-the-last-ever-issue/ https://campaignsoftheworld.com/digital-campaigns/twoj-weekend-the-womens-issue-the-last-ever-issue/#respond Sat, 24 Aug 2019 19:34:57 +0000 https://campaignsoftheworld.com/?p=17119 In partnership with Gazeta.pl, a leading Polish newspaper, VMLY&R purchased and closed down the country’s longest-running erotic magazine, Twój Weekend in opposition to the objectification of women and because people should not learn about sex and relationships from erotic magazines. The Women’s Issue | The Last Ever Issue.

After 27 years in publication, the last issue was published in March. “The Women’s Issue” does not feature any nude photos or sexist language but aims to spark conversations and raise awareness of key cultural issues such as sexual education, gender portrayal, equal rights, sexism – as well as promote diverse and progressive narratives of femininity. Profits from sales of the final issue will be used to fund equality training at schools.

Twój Weekend - The Women’s Issue | The Last Ever Issue

Twój Weekend - The Women’s Issue | The Last Ever Issue

https://twojweekend.pl/en

Credits
PARTNERS: Gazeta.pl, Bank BNP Paribas, Mastercard, Papaya Films, Wavemaker, VMLY&R, Fundacja Sukcesu Pisanego Szminką
EDITORIAL BOARD: Anna Budyńska, Magda Karpińska, Olga Kołakowska, Bożena Kowalkowska, Michał Rutkowski, Marzena Szkolak, Małgorzata Adamczyk, Joanna Adamkiewicz-Wolniak, Dawid Szczepaniak, Michał Wolniak, Daniel Przygoda, Katarzyna Rychowiecka, Julia Szostak, Dagny Kurdwanowska, Olga Legosz, Joanna Błaszczyk, Dariusz Maciołek, Małgorzata Witkowska, Paweł Kotowski, Anna Marciniak, Małgorzata Szczerbińska
EDITORIAL DIRECTION: Marzena Szkolak, Magda Karpińska
CREATIVE DIRECTION: Dawid Szczepaniak, Maciej Kozina
ART DIRECTION: Ewelina Wojtyczka, Adam Smereczyński
EDITORIAL COORDINATION: Bożena Kowalkowska
AUTHORS: Miłosz Brzeziński, Aleksandra Domagała, Iza Cupiał, Bartek Janiszewski, Paulina Klepacz, Olga Kołakowska, Olga Kozierowska, Rafał Madajczak, Rikha Sharma Rani, Maria Rotkiel, Michał Rusinek, Katarzyna Rychowiecka, Ola Sobieraj, Małgorzata Steciak, Jakub Szestowicki
PHOTOS: Daniel Jaroszek, Weronika Ławniczak, Paula Patocka, Małgorzata Popinigis, Bartosz Bobkowski, Albert Zawada, Zuza Krajewska, Julia Szostak
SESSIONS PRODUCTION: Ewa Kurzawa
ILLUSTRATIONS: Kasia Babis, Anna Nogalska, Beata Sosnowska, Beata Śliwińska
GRAPHIC DESIGN: Ewelina Wojtyczka
TRANSLATION: Jagoda Ratajczak
PROOFREADING: Jacek Bławdziewicz
DTP: Rafał Cieciura
PROJECT COORDINATION: Urszula Mazur, Anna Kwiatkowska
PR AND PROMOTION: Łukasz Majewski, Anna Marciniak, Małgorzata Szczerbińska, Joanna Błaszczyk, Magda Karpińska, Michał Rutkowski, Daniel Przygoda, Maria Jeppson, Edyta Werpachowska, Natalia Makowska
FACEBBOOK CREATIVE SHOP: Claudio Barreto, Edyta Kotowicz, Sunir Nair, Małgorzata Nierodzińska
CREATIVE STRATEGY AND SUPPORT: Saul Betmead, Claire Charuau, Lauren Lafranz, Jaime Mandelbaum, Debbi Vandeven

Tags:
Cannes Lions, Grand Prix, Cannes Lions International Festival of Creativity, The Last Issue Ever, Polish magazine

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