Geometry – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Fri, 25 Aug 2023 10:15:18 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Geometry – Campaigns of the World https://campaignsoftheworld.com 32 32 WWF – The Last Word https://campaignsoftheworld.com/ooh-campaigns/wwf-the-last-word/ Sat, 06 Nov 2021 10:34:13 +0000 https://campaignsoftheworld.com/?p=24999 The Last Word campaign by WWF. Watch how we killed a 4,000-year-old word to keep elephants alive

Hong Kong is the world’s Ivory trade capital. But because the word for “Ivory” translates to “elephant-tooth,” over 70% of Chinese people believe Ivory extraction is harmless. We needed to pressure the government to ban the trade.

Idea: Change the law by changing the language. Hong Kongers Joined forces with linguistic experts to co-create a new word for “ivory.” Each word was also a petition signature. We showed the harm caused by a simple word and created lasting cultural change.

Result: The HK Government banned the ivory trade in January 2016.

WWF The Last Word, Campaigns of the world

Credits
Brand: WWF
Campaign: The Last Word
Agency: Geometry Global
PR: Ogilvy Public Relations
Production: Hogarth & Ogilvy

]]> KFC: F for Family | How some Finger-licking good food reunited families https://campaignsoftheworld.com/ooh-campaigns/kfc-f-for-family/ Mon, 17 Aug 2020 07:15:40 +0000 https://campaignsoftheworld.com/?p=20252 KFC F for Family
Given the current state of the world, wearing protective masks and practicing social distancing has become the norm. Well, even the offices of multinational corporations remain shut-down with households doubling up as workplaces. However, there are some of us out there who are still doing their jobs out in the open. Quite obviously, food-delivery workers belong in that category. A recent ad by KFC brought this new-world-order to the forefront. Furthermore, the fast-food chain allowed its workers to take some needed respite from the daily grind. Titled F for Family, the campaign allowed KFC delivery workers to make food deliveries to their families. By doing so, KFC ensured that human connection trumped the difficulties caused by a worldwide calamity. Needless to say, we were left teary-eyed upon seeing that happen!

Credits
Advertising agency: Geometry, Buenos Aires, Argentina

Tags:
Fast Food, KFC, Food

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