Getty Images – Campaigns of the World

Getty Images: History Repeats – The history of equality. Captured and archived.

COTW — Fri, 26 Mar 2021 15:34:39 +0000

An attention-grabbing campaign that raises target group awareness for the fact that Getty Images, apart from being of the world’s largest online providers of daily and contemporary stock images, also has a huge historical archive that goes back to the beginnings of photography. History Repeats itself, is not just a saying. And they’re proving it with a bold online and offline campaign that puts current, unaltered Getty images in juxtaposition with historical ones that match visually and thematically. This effectively links the past with our present in a surprising way – all while elegantly referring to Getty’s historical archive.

Credits
Brand: Getty Images
Campaign: History Repeats
Advertising Agency: Havas Germany – Munich, Munich, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Nicolas Becker
Creative Director: Walter Ziegler
Creative Director: Michael Schoepf

The Getty Images Original series ‘COMA’ is a symphony of beautiful images

COTW — Wed, 03 Feb 2021 04:45:47 +0000

Seeing the surge in the number of people interested in web series, Getty Images decided to do something new with their annual advertisement campaign. They launched this three-episode mini-series named COMA, made entirely from the images out of their incredibly diverse and versatile Image bank.

The web series is about a patient ‘David’ who is in a coma and fails to remember anything about who he got in his present condition. The Getty Images team also created an immersive website where the users can know more about this topic in depth.

The campaign turned out to be a massive success for Getty Images and helped let the users know about the endless possibilities of their versatile image bank.

Credits
Campaign: COMA
Agency: AlmapBBDO / Sao Paulo

Project #ShowUs by Dove | Shattering Beauty Stereotypes

COTW — Thu, 19 Nov 2020 06:42:49 +0000

Project #ShowUs by Dove redefining how women are represented and setting a new standard for the authentic and diverse representation of women across the world.

Dove is partnering with women & non-binary individuals everywhere to create Project #ShowUs, a collection of 10,000+ images that offer a more inclusive vision of beauty for all media & advertisers to use.

In partnership with the largest international stock photo distributor, Getty Images, and Girlgaze – a collective of female-identifying and non-binary photographers – Dove is building the world’s largest stock photo library of its kind. The move builds on its commitment to share a more inclusive vision of beauty.

A year in the making, the collection – currently 5,000 images strong and continually growing – is created exclusively by women, female-identifying and non-binary individuals and is available now for the media and advertising industries to view, license and use.

“What’s so important about this particular campaign is that we’ve been able to highlight and photograph women and girls all over the world who don’t generally get seen,” says Amanda de Cadenet, founder and CEO, Girlgaze.

“As image professionals, we have the responsibility to reflect society authentically and to help trigger social change,” adds Dr Rebecca Swift, Director of Creative Insights at Getty Images.

70% of women taking part in a recent global Dove study told us they still don’t feel represented in the images they see every day. Images in ads and the media still impose unrealistic standards and limiting stereotypes which present a narrow view of who women are, what they should look like and what they can achieve. It affects their lives, health, relationships and the opportunities they are given. We wanted to drive deep systemic change.

What makes Project #ShowUs unique?

For the first time on Getty Images, every one of the 179 people photographed for the collection has personally defined their search descriptions and tags for their pictures. This allows them to express their beauty in their way, on their terms, ensuring they feel realistically represented. This project is 100% powered by women, depicted as they are in real life, with absolutely no digital distortion.

Be part of the change. Visit www.gettyimages.com/ShowUs to look through the library and encourage any agencies you work with to use imagery from the collection.

This campaign is about:
Project #ShowUs, Getty Images, Girlgaze, advertising, social change, stereotype, Digital Campaign, Stock Images, Photoshoot, Photograph, Cannes Lions 2019

Watermarks for Water – Getty Images by FCB Chicago

COTW — Mon, 26 Mar 2018 08:25:09 +0000

Watermarks for Water, which launched on the same day as World Water Day (3/22), aims to help raise awareness and funds for the global water crisis by transforming the iconic Getty Images watermark. The Watermarks for Water collection is comprised of more than 300 images, shot by some of the world’s best photographers, that highlight the plight of (the lack of) clean drinking water.

Getty also launched a special microsite (www.watermarksforwater.com), and each time an image from that collection is licensed, the iconic Getty watermark is removed and 10% of proceeds go directly to charity: water, an organization that brings clean and safe drinking water to people in developing countries. Building on the company’s mission that it can move the world through photography, Getty Images’ site now features a beautifully moving and inspirational video, created by FCB Chicago, that educates consumers on the power of an image and the water issues we face today.

Credits:
Client: Getty Images
Campaign: Watermarks for Water
Agency: FCB Chicago

FCB Chicago
Chief Creative Officer: Liz Taylor
Worldwide Creative Partner: Fred Levron
Executive Creative Director: Jon Flannery
Executive Creative Director: John Claxton
SVP, Executive Creative Director: Max Geraldo
Creative Directors: Bruno Mazzotti and Dean Paradise
Senior Copywriter: Kate Cullen
Senior Art Director: Franki Geib
Executive Creative Producer: John Bleeden
Senior Producer: Carolina Sierralta
VP, Management Director: Kathryn Horsley
SVP, Print Production: Julie Regimand
Project Manager: Matt Hartwig

FCBX
Executive Vice President: Kim DeNapoli
Account Director: Katherine Fliess

Cutters NY
Editor: Nadav Kurtz
Assistant Editor: Peter Zachwieja
EP: Elizabeth Krajewski
Producer: Stephanie Rose

Cutters Chicago
Editor: Matt Walsh
Assistant Editor: Jackie Cohen
Producer: Heather Richardson

Flavor Chicago
EP: Neal Cohen
Finishing Artist: Chris Elliott
Senior Designer: Colby Capes
Color: Brian Higgins

Lord & Thomas
Audio Manager: Jason Ryan
Audio Engineer: Alec Chojnacki
Associate Audio Engineer: Batsirayi Zesaguli
Audio Producer: Alex Bartczak

Current
President: Virginia Devlin
SVP, Integrated Media: Kate Knox
Associate, Media Relations: Mackenzie Woods

This Article is related to:
Getty Images, Watermarks for Water, Photography, FCB Chicago, Inspirational, World Water Day

National Geographic: Swap Prejudice for Knowledge, Face Swap Ad Campaign

COTW — Tue, 03 May 2016 03:47:47 +0000

National Geographic Brasil launched a print campaign called “Swap Prejudice for Knowledge,” which depicts people standing next to each other with their faces swapped. The people in question do not look the same, and the tagline that runs in the corner of the ads—“The more places and cultures you know, the more you respect the differences”

Credits
Advertiser: News Corporation
Client: Client: National Geographic
Advertising Agency: Y&R, Sao Paulo, Brazil
Executive Creative Director: Rui Branquinho
Head Of Art: Felipe Pavani
Art Director: Mariana Villela
Copywriters: Marina Erthal, Rui Branquinho
Photographer: Gettyimages

Getty Images: “85 Seconds”

COTW — Mon, 10 Nov 2014 08:55:02 +0000

Getty Images touches people in a new campaign created by AlmapBBDO. It gives continuity to the awarded campaign “From Love to Bingo” to divulge the videos from the image bank that is the world leader in the creation and distribution of visual content.

Agency AlmapBBDO
Campaign: 85 Seconds
Advertiser: Getty Images
Brand: Getty Images
Source: AlmapBBDO