The month of eternal love, boundless appreciation, and pure heartwarming mellowness is around the corner. Welcoming the V-Day month, The Man Company, India’s leading homegrown men’s grooming essential brand, has launched a noteworthy #ScentOfAGentleman campaign. The idea behind the campaign is to appreciate the little gestures of kindness, humbleness, and goodness done by men in all innocence that stays in the hearts of receivers for years to come. Especially in the context of Valentine’s Day, the brand aspires to recognise every man standing firmly behind their partner’s success.

The characteristics of a true gentleman are no longer hidden gems that can only be found in classic literature. Instead, they are between us, living seemingly average lives, and making an ordinary day extraordinary by simply having a kind and humble attitude. They make everything remarkable by just adding a dash of kindness and tossing it with a subtle, loyal and warm-hearted approach leaving behind an elusive lingering scent of sheer love.

The campaign begins with a heartwarming digital film, the story of two characters, seemingly picked from the ocean of couples going strong today. One of them is a doctor who, like many others, has wholly engrossed her life in saving others in the wake of the pandemic. Fast forward to V-Day, the highly-anticipated day that every couple tries to make extra special and kindle a new spark in their love-live. The doctor enters home late and is surprised by a well-decorated room silhouette while the partner is unperturbed dozing on the couch.

Gauging the situation, she nudges her partner to apologise and get a warm smile of understanding in return. No-fuss, no drama, and tantrums — the duo lovingly have a romantic homemade candlelight dinner, prepared all by the partner staying at home. Watching her husband setting the table, the wife (doctor) feels warmth and goosebumps. She then proceeds to give a gift to her husband, congratulating him on the promotion. And when the confused husband asks what promotion? She states, “from a man to a gentleman.”

This begs the question, is your partner a gentleman too? And have you appreciated his seemingly accidental and innocent gestures of kindness? No? This Valentine’s Day, join hands with The Man Company. Celebrate the heartwarming actions of your partner that positively impacted your lifestyle. Let them know that even a tiny considerate gesture from their side can fill you with positivity.

Mr Hitesh Dhingra, Founder, Of The Man Company, said, “A beautiful soul that unintentionally impresses even a stranger with his down-to-earth charisma, goodwill, and friendship towards others is the definition of a gentleman. Someone who unwittingly leaves the essence of goodness – ‘the scent of a gentleman’ and affects everyone who meets him in best or worst times. This Valentine’s Day, we want to celebrate the scent of a gentleman and acknowledge their part in making this world a better place.”

Further, Mukesh Vij, Founder, Hashtag Orange – the creative agency behind the campaign, added, “Our intent behind the campaign wasn’t just to create Valentine’s Day campaign but to begin a conversation about the scent of those gentlemen who surround us; a conversation that bears the lingering taste of their good deeds, of their gentleness, of the affection, of the care. And here we are, with a campaign that has a soul, a heart and a lasting scent – #ScentOfAGentleman.”

With the #ScentOfAGentleman campaign, The Man Company is taking forward its legacy to encourage the ethos of a true gentleman. In the past, the brand has released campaigns under the hashtag #ForAllKindsOfLove and received massive traction from the community.

Tags: #GentlemanInYou, #ScentOfAGentleman, Valentine’s Day 2022 Ads, Best Valentine’s Day Campaigns

Production Company: DeadLens Pictures
Starring:
Dad – Dénes Bernáth https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2Fbedenes%3Ffref%3Dts
Mom – Szofi Berki
Blonde Girl – Emma Helmeczi
Redhead Girl – Júlia Bernáth
Dog – Heather

Producer – Attila Görögh,
Directed by – Zsófia Zsemberi
Cinematography – András Horváth (andrashorvath.dop@gmail.com) .
Story by – Attila Görögh
Air photos – Zoltán Sárady
Edited by – András Horváth
Makeup – Szilvia Szathmári, Enikő Horváth
Photography – Orsi Baricsa
Co-Producer- Leia Timea Nagy
Music – Rachael Dadd – Wake It (Eastaste) Stray Dogg – Almost (Eastaste)
Sponsored by: Zoetis Hungary

Special thanks:Mariann Mártai – Zuii Hungary , Judit Ormos, Dorottya Bálint, Vince Juhász, Zsolt Zsebe, Bíró Csaba – Dévai Szent Ferenc alapítvány, Jostein Skare Thygesen, Mark Szeman

DeadLens Pictures Co-Producer Sebestyen Szabolcs Zöld

Film and Television Studio, Creative House, Production Company