The film, which premiered at 2019 Inside Out LGBT Film Festival in Toronto on May 25th, captures the moment when Toronto-native and trans advocate Samson Brown first used a razor to shave, all under the watchful and caring guidance of his father.

Samson’s story recognizes that having the confidence to express one’s true, the authentic self can be a journey – one that Gillette fully supports.

Beyond the launch of the short film, both Gillette and Gillette Venus are taking action to demonstrate their values of respect and inclusivity for everyone. As they continue the conversation around First Shave and what it means for people to express #MyBestSelf, the brand is partnering with Toronto-based charity and City agency The 519 to support its trans-inclusive programs. With support from Gillette, they will continue to provide ongoing resources and support to help inspire Canadians of all parts of the gender spectrum to have the confidence to express their true authentic voices, so we can all be our best selves every day.

About P&G’s Broader Commitments
Gillette and Gillette Venus are part of the P&G family of brands and are continuing P&G’s unwavering commitment to diversity and inclusion.

Transgender inclusion at P&G has been a part of the company’s equality journey for the last 10 years. P&G first included Gender Identity and Expression in its Equal Employment Opportunity statement in 2009 and has supported transgender employees during the transition at a corporate level since 2010.

P&G is one of 12 founding members of the Human Rights Campaign, the first global coalition committed to fostering LGBT equality in the workplace throughout the world. P&G is a founding partner in Stonewall’s Global LGBT Diversity Champions effort and is a proud sponsor of World Pride 2019 and Stonewall 50.

Tags:
LGBT Film Festival, Human Rights Campaign, Gender Identity, P&G, Gillette Venus, Short film, World Pride 2019, Stonewall 50, LGBT equality, Samson Brown, Trans-inclusive programs, #MyBestSelf

‘My Skin, My Way’ created by Grey New York. The work keys in on how the concept of femininity, beauty and skin has evolved since the brand was launched by P&G in 2001. The message is that there is no one way to have beautiful skin or to show it. The films shine a light on those who defy convention. Women with tattoos, others with nose rings and even one with a skin condition that causes lost pigment, a diverse array of contemporary women are pictured.

“In a few months, Gillette Venus turns 18, and we have taken time to self-reflect, to look at who we are, where we’ve been, where we want to be, and what we stand for,” said Hillary Mone, P&G’s brand manager for Gillette Venus North America. “Starting with the ‘My Skin, My Way’ campaign, we’re doing things in a new way. We’ll show more types of women on screen and enlist more women behind the camera. No more retouching, no more restrictions, and no more rules.”

Credits-
Creative Agency: Grey New York
Advertiser: Procter & Gamble | Gillette Venus
Spot Title: Things Have Changed. My Skin, My Way
Agency: Grey New York
Chief Creative Officer: John Patroulis/Jeff Stamp
Group Creative Director: Javier Bonilla
Associate Creative Director/Art: Jennifer Donatelli
Associate Creative Director/Copy: Amy Lieberthal
Senior Copywriter: Priscilla Cutri
Art Director: Susannah Knox
EVP Group Account Director: Suzanne Ayello
VP Account Director: Zoe Urquhart
Senior Strategist: Anna Gerz

Production Agency: Townhouse
Townhouse Chief Production Officer, North America: James McPherson
Townhouse SVP, Head of Integrated Production: Tania Salter
Townhouse VP, Executive Integrated Producer: Keira Rosenthal
Townhouse Integrated Producer: Lauren Gordon
Townhouse Associate Integrated Producer: Jeremy Lewis
Townhouse Music Producer: Kurt Steinke

Production Company: Sweetshop
Sweetshop Managing Director: Laura Thoel
Sweetshop Head of Production: Carolyn Pedrossian
Director: Kathi Prosser
Director of Photography: Jordi Planell
Editorial Company: Bandit Editorial
Editorial Producer: Valerie Iorio
Editor: Heather Danosky
Music: Heavy Duty
Principal Talent: Bianca Schonhofer, Dae Campbell, Debi Payumo, Maia Cervellin, Maia Redenbach, Ximena Calleros Rios, Taiene Martins, Naomi Drake

This article is about:
Grey, Sweetshop, Townhouse, Gillette Venus, My Skin. My Way, Gillette Venus razor, P&G, #MySkinMyWay, Digital campaign, Cosmetics, Toiletries