Gillette will co-create education videos with renowned stylist Aalim Hakim on safety and hygiene measures, that will help barbers create a safe salon experience

Durghatna Se Der Bhali

Aalim Hakim Unboxes the Gillette Suraksha Kit

Aasha Ki Kiran

Suresh Ki Samajhdaari

To you, they were always more than just barbers. For Gillette, they’ve always been just like family. And come what may, family always takes care of its own. Visit and show your support for our dear barbers.

So today, when their business has unfortunately come to a standstill, threatening their livelihoods, it is our responsibility to help them back on their feet.

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While all of us have been affected by the lockdown, our barber friends are amongst those who have been affected the most. We all miss our barbers, because it isn’t just the haircuts or grooming – it’s the friendly conversations and banter that we so dearly miss. I’m happy to be part of the #GilletteBarberSuraksha programme, which aims to bring a positive difference to their lives. Expert hygiene-guideline videos, essential grooming supplies & COVID health insurance will help #GroomTheirFuture. So that when everything opens up, they too are ready to welcome us back and do what they do best, safely. @gilletteindia

A post shared by Sachin Tendulkar (@sachintendulkar) on Jun 22, 2020 at 12:12am PDT

Tags:
Gillette Barber Suraksha Programme, Covid Crisis, Coronavirus, Pandemic, Lockdown, P&G, Outdoor Campaign

When a company touches the lives of over 5 billion people around the world, the potential to do good is profound. The people we serve expect more from brands and companies — to do more for society as well as their businesses. According to EBiquity 2018 survey, 9 out of 10 millennials & GenZ-ers expect brands to take a stand on social & environmental issues. They expect brands to be a ‘force for good’. This is a significant shift to what was expected from brands a decade ago.

6 months ago, Gillette, a brand that has become synonymous with men and masculinity over generations, took a powerful stand to advance a more modern, positive vision about what it means for men to be the best that they can be and to set a positive example for the next generation. Our “The Best Men Can Be” a film created a worldwide debate. The effort is much more than one video – it is a brand commitment to spark and contribute to positive change through our voice as an advertiser and our actions as a brand and a company.
 
We are embarking on this journey in South Africa – powerfully expressing our brand purpose to groom the next generation of men. 9 August is Women’s Day in South Africa, and this year, Gillette is paying tribute to the women who are grooming a new generation of South African men.

Gillette celebrates the father-son relationship through its advertising, globally. After all, it is the father who helps the boy learn how to shave.

However, two out of three South African children are raised without their father. When fathers are not involved, boys can’t turn to dad for advice. It is often the women who step up and become a father-figure. Gillette is saluting these unsung heroes. Our Gillette Women’s Day Tribute shares the true story of Gogo Nozizwe, who raised her grandson Akhona by herself. Through her story & her sacrifice, we honour millions more like her who are grooming a new generation of men in this country.

#GogoNozizwe – A Women’s Day Tribute | Gillette

We all have a role to play in shaping a new generation of South African men – and WE ARE TAKING ACTION. We are proud to announce Gillette’s partnership with The Character Company- a non-profit organisation whose mentorship programmes guide young boys into becoming the best men they can be. Visit website to learn more: Gillette.co.za

#GogoNozizwe #GilletteWomensDay #TheBestMenCanBe #WomensDay

Tags:
Women’s Day, Gillette, Women’s Day Campaigns, Women’s Day Ads, Women’s Day 2019

Two girls from Banwari Tola, a backward village in India, challenged deep-rooted stereotypes by taking over their father’s barbershop, a profession solely reserved for men. Can their story inspire the next generation to rethink the gender biases they’re growing up with?

Gillette saw this as the perfect story to drive the change in mindsets that they wish to see. They told this inspiring story through the eyes of an 8-year-old boy, who witnesses gender biases around him and is conditioned to think it’s normal. That’s until he meets these two girls running a barbershop, which compels him to question everything he’s been growing up with.

This was the first time in India that a men’s brand featured women as protagonists of their film and showed the importance of having positive role models for the next generation of men.

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A First for me! You may not know this, but I have never gotten a shave from someone else before. That record has been shattered today. Such an honour to meet the #BarbershopGirls and present them the @gilletteindia Scholarship. #ShavingStereotypes #DreamsDontDiscriminate

A post shared by Sachin Tendulkar (@sachintendulkar) on May 3, 2019 at 7:47am PDT

Karthik Srivatsan, associate director and country category leader, shave care, Indian sub-continent at P&G, said Neha and Jyoti(Barbershop Girls of India) and the entire village of Banwari Tola are an example of how when we take positive actions, we create meaningful change and set the right example for the next generation. “Gillette is proud to further enable their dream through our ‘Safalta Apni Muthi Mein’ program. It’s time we acknowledge that brands, like ours, play a role in influencing culture. Our actions need to inspire us all to be better every day and to help create a new standard for boys to admire and for men to achieve. Because the boys of today are the men of tomorrow,’’ he added.

Small creative inputs such as the government’s campaign ‘Beti Bachao, Beti Padhao’ (Save the daughter, educate the daughter) mural on one of the village walls and the background score inspired by the Sohar — a traditional folk song sung in celebration at the birth of a boy — further adds to the gender equality message. Gillette’s ad agency has added a twist in the lyrics towards the end challenging the tradition and urging people to equally celebrate the birth of a girl, for even she can change the family’s fortune.

Sandipan Bhattacharyya, chief creative officer, Grey Group said, “Gillette, as a progressive man’s brand, believes in and propagates topics that are relevant to raising and inspiring the future generation of men. And with this campaign and a powerful message like ‘Shaving Stereotypes’, Gillette drives home a point that has utmost relevance in the times we live in. The boys watching today need inspiring role models so that they grow up to be better men.”

Source

Tags:
India, Gillette, Diversity, Advertising, Digital, Digital Advertising, Entertainment, Events, Marketing, Media, Mobile, Social Media, Creative, Brand, Gender Stereotype, #ShavingStereotypes, Gillette India, Barbershop Girls of India, Grey, Advertising Agency, Sachin Tendulkar, Beti Bachao Beti Padhao

The film, which premiered at 2019 Inside Out LGBT Film Festival in Toronto on May 25th, captures the moment when Toronto-native and trans advocate Samson Brown first used a razor to shave, all under the watchful and caring guidance of his father.

Samson’s story recognizes that having the confidence to express one’s true, the authentic self can be a journey – one that Gillette fully supports.

Beyond the launch of the short film, both Gillette and Gillette Venus are taking action to demonstrate their values of respect and inclusivity for everyone. As they continue the conversation around First Shave and what it means for people to express #MyBestSelf, the brand is partnering with Toronto-based charity and City agency The 519 to support its trans-inclusive programs. With support from Gillette, they will continue to provide ongoing resources and support to help inspire Canadians of all parts of the gender spectrum to have the confidence to express their true authentic voices, so we can all be our best selves every day.

About P&G’s Broader Commitments
Gillette and Gillette Venus are part of the P&G family of brands and are continuing P&G’s unwavering commitment to diversity and inclusion.

Transgender inclusion at P&G has been a part of the company’s equality journey for the last 10 years. P&G first included Gender Identity and Expression in its Equal Employment Opportunity statement in 2009 and has supported transgender employees during the transition at a corporate level since 2010.

P&G is one of 12 founding members of the Human Rights Campaign, the first global coalition committed to fostering LGBT equality in the workplace throughout the world. P&G is a founding partner in Stonewall’s Global LGBT Diversity Champions effort and is a proud sponsor of World Pride 2019 and Stonewall 50.

Tags:
LGBT Film Festival, Human Rights Campaign, Gender Identity, P&G, Gillette Venus, Short film, World Pride 2019, Stonewall 50, LGBT equality, Samson Brown, Trans-inclusive programs, #MyBestSelf

Shaquem Griffin was born with amniotic band syndrome affecting his left hand, which resulted in it being amputated as a child. Through hard work and dedication, with the love and guidance of his father, he went on to become a college football star and rise to the NFL, along with his twin brother and teammate, both Seattle Seahawks.

The commercial entitled “Your Best Never Comes Easy” traces Shaquem’s life from childhood, how he surmounted all the challenges life brought him, to the NFL. It chronicles the role of his father in his success from backyard football drills to his first shave to the NFL draft. It continues Gillette’s celebration of the bond between all fathers and sons.

The commercial, created by Grey New York, ends with the themelines: Your Best Never Comes Easy. The Best a Man Can Get… Gillette” with Shaquem in his Seahawks uniform ready for the game.

Credits:
Brand: Gillette
Campaign: Nothing Comes Easy
Creative Agency: GREY New York
Worldwide Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Jeff Stamp
Executive Creative Director: Joe Mongognia
Associate Creative Director: Jon Cochran
Associate Creative Director: Brian Pluta
EVP/ Global Account Director: Brian Weston
VP/ Account Director: Corey Dobbs
Account Executive: Hunter Teare
Senior Strategist: Jhanell Biggs
Project Manager: Joey Scarillo

Production Agency: Townhouse
CPO, Chief Production Officer: James, Mc Pherson
Head of Production: Tania Salter
VP, Executive Integrated Producer: Katy Hill
Integrated Film Producer: Dante Da, Parma
Music Producer: Kurt Steinke
Business Manager: Suzanne Voss

This Article is about:
Shaquem Griffin, Gillette, NFL, Athlete, Sport, Inspiring story, Nothing Comes Easy

“We are always surrounded with the Brands. Most of us have a liking towards a particular brand. Being an advertising and design professional I got an opportunity to learn in detail about terms like Parent Companies, Brands, Products, Services. I have always been fascinated towards the history and development of the Brands.

Today on National Parents’ Day, I would like to take this opportunity to wish a very Happy Parents’ Day to the Parent Companies who have been upbringing the brands and being a part of our day to day lives. I owe my greetings and gratitude to these Parent Companies and all the brands associated with it.” – Sudeep Gandhi (Artist)

Disclaimer:
This project is a Proactive Campaign designed with no other intention but to convey my greetings and gratitude to these Parent Companies and all the brands associated with it.

Credits:
Mondelez International & brands associated with them.
Nestle & brands associated with them.
Procter & Gamble & brands associated with them.
PepsiCo & brands associated with them.
Unilever & brands associated with them.

Concept & Design by-
Sudeep Gandhi
Visual Designer & Calligraphist.

Ad related to:
Mondelez International, Nestle, Procter & Gamble, PepsiCo, Unilever, Visual Designer, Calligraphist, Happy Parents Day, Proactive Campaign, National Parents’ Day, Print Ads, Creative Print campaign, Creative advertisements, Creative design ideas, Creative Print Ads, Print Ads, Print Adverts, Aquafina, Cheetos, Lays, Tropicana, 7up, Quaker, Tide, Vicks, Gillette, Olay, Oral-B, Pantene, Head & Shoulders, Pringles Ad, Old Spice ad, Kit Kat ad, Nescafe ad, Maggi Ad, Nestea ad, Polo ad, Cadbury ad, Parents’ Day Greeting

Credits
Brand: Gillette
Advertising Agency: Grey, New York, USA
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Directors: Jeff Stamp, Leonard Savage
Senior Creative Directors: Asan Aslam, Noah Will
Project Director: Hank Romero, Kelsey Longo
Director of Broadcast: Bennett McCarroll
Head of Integrated Production: James McPherson
Producer: Katy Hill
Music Supervisor: Zachary Pollakoff
Director: Karim Huu Do
Director of Photography: Daniel Bouquet
Editors: Gary Knight, Stacy Peterson
Sound Engineer: Phil Loeb
Executive Producer: Josh Kessler
Account Directors: Brian Weston, Elizabeth Gilchrist, Irina Gilbertson
Account Supervisors: Katie Stirn, Suzi Jump
Senior Account Executive: John Nelson
Assistant Account Executive: Wesley Roman

Published:

Flipkart, India’s fastest growing e-commerce firm launches its own advertising platform called Brand Story Ads, on their mobile app. The platform will showcase stories of brands/advertisers in an interesting manner with content images and product guidelines. About 50 brands including Yes Bank, L’Oréal, Micromax, Intel, Gillette, Datsun and Sony have already signed up to launch their ad campaigns.
This service by Flipkart will not be limited to brands selling on the platform but also be available to other non-retailing brands in sectors like real estate, FMCG, BFSI, auto, telecom, etc.

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Gillette and Stark Industries, together ushering in the next age of the way you shave your face. It’s shaving rebuilt with Avengers inspired technology, taking shaving to a place it not only has never been before, but a place it probably should never go. Is Marvel Avengers inspired technology too much?

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