The storyboard follows a well-to-do family’s chance encounter with a girl child caught in an exploitative web of child labour, and a life without education. It goes on to show how individuals can take a step to save her from losing her childhood to marriage or exploitative labour.

Magic Bus will reach out to mainstream media like Star Plus to showcase the ad film. The film will also be launched on Magic Bus’s YouTube channel.

Speaking about the ad film, Matthew Spacie, Founder, Magic Bus India Foundation, said: “Every time we read the newspaper or step out of our homes, we witness children living in worst possible circumstances. This video appeal is our attempt to provide urban, educated people to be directly part of a solution. When you support a child on the Magic Bus programme, you ensure she goes to school, escapes child marriage and has a salaried job when he or she grows up. ”

Speaking about his participation in the TVC, Bollywood heartthrob and long-time Magic Bus Patron Abhishek Bachchan, said, “It is my priviledge to be part of the solution by helping Magic Bus issue it’s public appeal on ending poverty permanently. I have spent time with Magic Bus’ children and youth and what’s wonderful is that their approach works – changing one life at a time for the better.”
#EndPoverty #magicbus

Credits
The TVC has been created by Paperboat Design Studios
Client: Magic Bus

Betrayed by the weather and our indifference, our farmers are struggling and fighting against the odds every day. #SeedTheRise is an initiative whereby we can all come together and help improve their lives.

How? By donating money to some impactful projects that work for their welfare.

Naandi Foundation: To help farmers with sustainable cultivation and secure their livelihood.

Swades Foundation: To focus on comprehensive development of every aspect of the farmer’s life.

Digital Green: To use technology and information to give farmers an edge.

Nanhi Kali: To help keep a farmer’s daughter in school and study further.

Starting 26th October 2015, #SeedTheRise is looking to raise Rs. 4 crores over a month long campaign. And to that end, Mahindra will match every amount donated so that farmers get double the benefit.

To donate and find out more about the campaign. Click here

Join us in helping the farmers of our country do what they do best, with their heads held high.
Digital crowd funding campaign

Source: Mahindra Rise, youtube channel

Credits:
Campaign: #SeedTheRise
Digital agency: Flying Cursor
Director: Shormistha Mukherjee

An effort to specifically empower the women of tomorrow – a concentrated initiative targeted to the girl child from the age of 6+ from the underprivileged sections of society to help them in their holistic development and support them. #HamariPari

Website Credits:
Advertising Agency: BC Web Wise
Account Director: Yuvraj Tandon
Creative Director: Mangesh Bhayde
Associate Creative Director: Aman Dhingra
Animation: Prachi Karekar, Shailendra More
Illustrator: Santosh Pujari
Copy Writer: Anthony Padayachi, Kundan Pandey
Development: Amit Vishe, Sagar Salvi
Client: Hero MotoCorp
Website: Hamari Pari

Video Credits:
Agency: Onions Creative
Music: Laadki by Coke Studio
Singer: Sachin – Jigar

Country: India
Published on: Oct 10, 2015