D&AD Awards are recognised globally as the ultimate in creative excellence, while D&AD Impact celebrates great, transformative, creative ideas that have had real impact and make a positive difference to the world. #GiveHer5 was recognised as one of those ideas on 27th September 2017 when it was awarded the coveted Graphite Pencil at the D&AD Impact ceremony in New York.

A much spoken about the campaign, #GiveHer5 is the crowdfunding initiative that aimed to draw attention to the 5 days over 350 million girls in India (nearly 80% of the country) miss every month, just because of their period. That’s 60 days lost a year, 3.9 years over a lifetime. Just Rs.150 could give her 5 of those days back. #GiveHer5 was the movement that did just that.

Follow the campaign here: www.giveher5.org

Watch D&AD Impact Awards 2017 Winners

Campaign related to:
D&AD Professional Awards 2017, #GiveHer5, crowdfunding initiative, Law & Kenneth, Saatchi & Saatchi, Glass Lion, Cannes Lions International Festival of Creativity, D&AD Impact Awards, creative ideas, Digital campaign, D&AD Pencils, Creative Advertising, Design Awards, Graphite Pencil in D&AD Awards, Reusable Protection, Saafkins, sanitation, school, video spot, LivingGuard technology, Sanitary Napkins, sanitary protection, Girl education in India, Ammada Trust, menstruation, Female sanitation, Give Her 5, sanitary pads