Google Lens – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Fri, 01 Sep 2023 09:12:03 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Google Lens – Campaigns of the World https://campaignsoftheworld.com 32 32 Get Up campaign by Netflix to break the sedentary lifestyle https://campaignsoftheworld.com/tech-innovations/get-up-campaign-by-netflix/ Fri, 19 Jun 2020 04:53:21 +0000 https://campaignsoftheworld.com/?p=19657 Children spend 6 to 9 hours a day in front of a device. This has led to a sedentary life, one of the most critical problems in today’s society: Obesity. Netflix wants to break the sedentary lifestyle with a creative, original and fun way that will make children want to get out of the couch and move. Netflix launches Get Up, a platform that blocks its content with one clear objective: making children move and have fun while watching their cartoons.

Credits
Advertised brand: Netflix
Campaign: Get Up
School: Miami Ad School, Mexico City, Mexico
Art Director: Catarina Barcala
Art Director: Ingrid Parada

Tags:
Technology, Innovation, App, Google Lens, Creative, Obesity

]]> Google TrashScan – Your New Recycling Guide https://campaignsoftheworld.com/tech-innovations/google-trashscan/ https://campaignsoftheworld.com/tech-innovations/google-trashscan/#respond Sun, 05 Aug 2018 03:31:05 +0000 https://campaignsoftheworld.com/?p=13780 As noble as it is, Recycling can get confusing at times. A layman can often find himself wondering if a said item is recyclable or not. Even when something is recyclable, it can be difficult to know which bin to throw it into. Regardless, if we don’t start making conscious efforts to save the environment, the adverse effects of the greenhouse effect might just lead to our extinction. Recycling is of paramount importance as 60% of the items that make it to landfills don’t even belong there. An app called Google TrashScan streamlines the whole process of separating recyclable items from non-recyclable ones.

As elaborated in the digital ad released by S.I. New house School of Public Communications, Trashcan is an app designed by Google in collaboration with Transaction International. Using the AI-based algorithm of Google Lens, Trashcan can identify recyclable items and suggest you ways to deal with them.

We feel that the app solves a global problem in a very productive manner. In a world where there’s an app for everything, TrashScan blends in perfectly!

Google TrashScan from Campaigns of the World on Vimeo.

Credits-
Beand: Google
Campaign: Google TrashScan
Advertising Agency: S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, USA
Art Director: Jingpo Li
Copywriter: Emily Alek

This Ad is about:
Electronics, Technology, Google, Public Communications, Garbage, Cannes Future Lions, Digital, United States, Digital advertisement, TrashScan

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