“The Gas Saving Burner” is only shortlisted Product Design – B03 Solution category at 64th Cannes Lions International Festival of Creativity, 2017 and awarded two Grand Prix at 8th Commward 2018 from GREY Dhaka, Bangladesh.

Credits
Advertising Agency: Grey, Dhaka, Bangladesh
Chief Creative Officer: Syed Gousul Alam
Head of Planning / Servicing: Salahuddin Shahed
Creative Director: Jaiyyanul Huq
Art Director: Muhammad Mustafizur Rahman Khan
Copywriter: Waleed K. Rajamiya
3D Imaging: Yousuf Al Mamun Razib
Senior Visualizer: Aminullah Bin Mahmood
Client Service Director: Masud Parvez
Account Manager: Chowdhury Rahman Rayhan
Account Executive: Nakib Ahmed
Associate Planning Director: Bitop Das Gupta
Sr. Planning Manager: Ummiya Rahman
Planning Executive: Saurav Das

The first week of the campaign launch got a whopping 10000 click-throughs, and the numbers are only supposed to increase. The breath of life campaign also received the Grand Prix award at the Cannes ad festival.

The campaign has beautifully been able to establish a great symphony with technology, culture, and science. The Chinese pay huge respect to their traditions and culture, and this is one great way to display the beautiful form of art with great and helpful functionality.

Credits
Brand: GlaxoSmithKline
Campaign: Breath of life
Advertising Agency: McCann Health

Xbox Adaptive Controller caters to the needs of gamers with disabilities. To promote the new product Microsoft came up with Changing the Game. What started with a two-minute film during the Super Bowl became a talk of a nation and resulted in a massive grow in Microsoft’s social voice. The campaign won the Grand Prix in Brand Experience & Activation during this year’s Cannes Lions.

Source

This campaign is about
Brand Identity, Social Impact, TV, Brand Innovation, Super Bowl Ad, Changing The Game, Technology, Product Innovation, McCann Worldgroup, Hungry Man

Credits
Client: March For Our Lives
Campaign: Generation Lockdown
Amanda Conlee, Director of Operations
Ryan Deitsch, Co-Founder & Content Creator
Lauren Hogg, Co-Founder
Robyn Mohr, Deputy General Counsel
Precision Strategies
McCann New York
Eric Silver, Chief Creative Officer, McCann North America
Devika Bulchandani, President, McCann New York
Sean Bryan, Co-Chief Creative Officer, McCann New York
Tom Murphy, Co-Chief Creative Officer, McCann New York
Pierre Lipton, Global Executive Creative Director, McCann New York
Marco Pupo, Executive Creative Director, McCann New York
Karsten Jurkschat, Creative Director, McCann New York
Alex Little, Creative Director , McCann New York
Nathy Aviram, Chief Production Officer, McCann New York
John McAdorey, Executive Producer, McCann New York
Gabrielle Levy, Producer, McCann New York
Jeremy Miller, Chief Communications Officer, McCann Worldgroup
Danielle Korn, Director of Business Affairs, McCann New York
Kimberly Kress, Director of Talent Partnerships, McCann New York
Wilmien Blake, Director of Business Affairs, McCann New York
Terry Marcello, Director of Talent Payment, McCann New York
Bristol Parrish, Senior Project Manager, McCann New York
Film production: Hungry Man
Director: Bryan Buckley
EPs: Mino Jarjoura, Kevin Byrne, Caleb Dewart
Producer: Matt Lefebvre
Production Manager: Sherra Fermino
DP: Scott Henriksen
Editorial: NO6
Editor: Jason Macdonald
Editor: Justin Quagliata
Executive Producer: Corina Dennison
Post Producer: Malia Rose, Laura Molinaro
Assistant Editor: Tripp McCarty, Scott Zeitlen
Finishing: NO6
Flame: Ed Skupeen
Flame Asst: Mark Reyes
Color: Steve Picano
Finishing: The Mill/LA
Flame: Tom Graham
Creative Director: Phil Crowe
Producer: Marie O’Brien
Executive Producer: Anastasia Von Rahl
Audio Post: Sonic Union
Audio Engineer: Brian Goodheart
Audio Mix Assistant: Kelly Oostman
Audio Producer: Pat Sullivan
Audio Producer: Justine Cortale
Music: Duotone Audio Group
Executive Producer: Ross Hopman
Composer: Brad Fischer
Clearances provided by: STALKR
Executive Producer: Colleen Cavanaugh Anthony
Producer: George Alvarez
Project Manager: Natalie Stowell
Researcher: Niko Savich
Researcher: Craig Phillips

Tags:
Generation Lockdown, Awareness Campaign, Digital Film, shorty awards, Gun violence, McCann, Best Social Media Campaign, International Festival of Creativity, Cannes Lions, Grand Prix

The campaign “combines press, public relations and content, with powerful element of activism, and represents what we do in the agency: we don’t think about traditional media, we think about brave and liquid ideas that matter to people and, then, the specific media comes up” -according to FCB&FiRe Spain CCO, Jesús Revuelta.

An Unrepeatable photograph is enjoying a successful run at all the international creativity festivals where it has been presented. So far it has won the Press Print Grand Prix at El Sol – also the first Grand Prix in the history of the Spanish agency – in addition to a total of 7 ‘soles’ in public relations, branded content, press, and use of media. A lion for the “innovative use of print and publishing” at Cannes Lions; gold for best brand content at Inspirational IAB; two golds for best-branded content and best print execution at the Best Awards food awards; as well as a metal in the “Ideas” category at the CdeC.

This is an outstanding record of accomplishment for the first campaign presented to festivals by the recent alliance of FCB&FiRe in Spain, which focuses on the intersection between advertising and entertainment, keeping creativity at its core.

Watch full campaign here

Tags:
El Ojo de Iberoamérica 2019, Grand Prix, FCB&FiRe, Buenos Aires, Animals, Trapa Chocolates, NGO, Awareness Campaign, Award winning campaign, EL SOL 2019, Print Campaign, Cannes Lion

For the record, Country Agency of the Year is a special award that is calculated on a points system. It is given to the Agency from an individual country that obtains the most points for ‘winning and shortlisted entries’ in the Spikes Asia Awards.

Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network said: “What an incredibly proud moment this is! The script is changing – not only for DAN but for the entire Advertising ecosystem. And here, Dentsu Webchutney is steadily rising as leaders across all. What an absolute honour it is to be named the Spikes Asia India Agency of the Year, thus, highlighting our focus on creative. Dentsu Webchutney’s wins this year only stand to be a testimony to its outstanding brilliance. This is a new benchmark and signals the beginning of the end of legacy creative agencies that are struggling to adapt to the changing environment.”

Dentsu Webchutney’s co-founder & CEO Sidharth Rao and co-founder and CCO Sudesh Samaria commented in a joint statement: “To be named the Country Agency of the Year for India at Spikes Asia 2019 is an enormous victory for us. The year has been extremely generous to Dentsu Webchutney and we feel fantastic. Our bold bets have finally paid off. We have said this before, awards or not; digital will force traditional advertising to be transformed into a more capable service provider. We’ve been watching from the sidelines all this while and in a way, it’s our time. I’m just glad that it happened to be Dentsu Webchutney showing the way. It’s a milestone that one digital Agency had to cross – it would’ve happened anyway, but I’m happy to see how Dentsu Webchutney has catalysed it. You’ll see more and more of this going forward.”

Joe Pullos, Festival Director, Spikes Asia said: “The Spikes Asia Awards are the definitive benchmark for creativity in APAC. Winning an Award at the Festival is a huge achievement, but to take the Country Agency of the Year title, is recognition of an agency’s creative excellence at a country-wide level. I want to send a huge congratulations to Dentsu Webchutney for this highly commendable win.”

Tags:
Agency News, Advertising Awards, Sidharth Rao, Country Agency of the Year, Spikes Asia 2019

Credits
Agency: J.Walter Thompson
Campaign: What Are We Allowing?
Client: Saudi Telecom Company

Tags:
Dubai Lynx 2019, Grand Prix, J.Walter Thompson, Awareness Campaign

In one of the biggest election years ever, we discovered voter suppression was a real issue in low income neighborhoods. Lack of outreach, confusing polling places and lines around the block. Boost Mobile stores are located in those neighborhoods. So we turned Boost stores into polling places, transforming them from a place that sells goods to one that does good.

Credits
Entrant Company: 180LA
Campaign: Boost Your Voice
Agency Network: TBWA
Holding Company: Omnicom Group
Production Company: The Corner Shop
Advertiser / Brand: Boost Mobile
Post Production Company: Therapy Studios
Music/Sound Company: Atomica Music Library
Digital Design Company: Jam3
Music/Sound Company: Eleven Sound
Visual Effects Company: Jogger Studios
Post Production Company: Cut+Run
Chief Creative Officer: William Gelner
Executive Creative Director: Eduardo Marques
Executive Creative Director: Rafael Rizuto
Creative Director: Mike Bokman
Creative Director: Jason Rappaport
Director of Art & Design: Chris Welsby
Associate Creative Director: Tylynne McCauley
Associate Creative Director: Brian Farkas
Digital Designer: Matt Jensen
Designer: Delaney Maher
Digital Creative Director: Karan Dang
Director of Integrated Production: Natasha Wellesley
Executive Producer: David Emery
Producer: Aine Carey
Senior Manager, Content & Social Activations: Jay Lledo
Social Media Manager: Karla Burgos
Digital Producer: Ryan Schmidt
Executive Digital Producer: Stephen Fahlsing
Project Manager: Lisa Payton
Creative Technologist: Jefferson Wu
Senior UX Designer: Stacey Savage
Head of Account Management: Chad Bettor
Brand Director: Mike Slatkin
Account Manager: Eric Reilly
Planner: Theo Soares
Planner: Cecelia Girr
Director of Business Affairs: Loretta Zolliecoffer
Business Affairs Managerv: Amy Sharma
Producer: Brian Scharwath
Editor Dave Groseclose
Executive Producer: Joe DiSanto
Director of Photography: Erik Ljung
Producer: Blake Pickens
Producer: Stephen Love Jr
Executive Producer: Anna Hashmi
Director: Malik Vitthal
Director of Photography Isiah Donté Lee
Government Outreach Team: Jason Huddleston
Government Outreach Team: Leah Couvelier
Government Outreach Team: Steve Brothers
Government Outreach Team: Russell Milton
Government Outreach Team: Nicole Rejwan
Government Outreach Team: Khalilah Waajid
Government Outreach Team: Kayla Mitchell
Government Outreach Team: Lawrence Gilliam
Government Outreach Team: Missy Evans
Government Outreach Team: Jordan Zolliecoffer
Government Outreach Team: Chance Zolliecoffer
Government Outreach Team: Breely Windham
Government Outreach Team: Shek Shem
Asst. Editor: Heather Bartholomae
Creative Director: David Parker
Flame Artist: Tony Pettiti
Executive Producer: Rich Rama
Sr. Producer: Nancy Nina Hwang
Mixer: Ben Freer
Asst. Mixer: Jordan Meltzer
Executive Producer: Suzanne Hollingshead
Executive Producer: Amburr Farls
Producer: Brian Mulvey
Editor: Sean Fazende
Creative Director: Brian Beshears

Tags:
Grand Prix, Cannes, Boost Your Voice, Boost Mobile Stores, Clio Awards, Omnicom Group, TBWA, Boost Mobile, Santa Monica, US, 180LA, The Corner Shop, Therapy Studios, Atomica Music Library, Electronics, Technology, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

However, in the last few years, B2B advertising has remarkably proved its worth as a constructive marketing practice that gives results when rightly done. B2B advertising is all about establishing and sustaining meaningful relationships. Now, you can argue that this is true for B2C advertising but B2B advertising is linked to a different kind of relationship. B2C purchases are often triggered by discount offers or impulses. This is not the case with a B2B purchase. It is seldom a result of impulse behaviours or discount offers. In B2B purchase, the relationship takes time to grow before there is any transaction.

For instance, a firm that has been purchasing daily refreshments from a particular vendor is more likely to buy from that vendor every month, unless there is a hiccup in the relation. Low quality, high price and delay in deliveries can deteriorate the relationship causing the business to find a new vendor. For business transactions that happen more occasionally like upgrading software every 2-4 years then the software provider needs to remind the business of its unique value. It can do so by using creative advertising tactics such as newsletters, emails, webinars, special birthday reminders, social media ads, events or by periodic follow-up calls that can form a part of its B2B advertising strategy. This helps to build long-term meaningful relationships for fruitful associations and business. Now, let’s have a look at some examples so that you can make your B2B advertising campaign more effective.

Deloitte Leads with Purpose

At Deloitte, we believe business has a responsibility to make society better.

Upwork – Hey World Ad Campaign – Hey NASA

MailChimp – Did You Mean

Website

GE – The Message Podcast

The Message is a science fiction podcast co-produced by Panoply and GE Podcast Theater following the weekly reports and interviews from Nicky Tomalin, who is covering the decoding of a message from outer space received 70 years ago.

HP – The Wolf True Alpha

Campaign
Christian Slater, Jonathan Banks and Betty Adewole star in this epic, global hunt about the dangers of cyber threats from HP Studios and director Lance Acord.

Tags:
B2B digital marketing campaigns, B2B advertising, B2B Advertising Campaigns, B2B marketing campaign, digital marketing campaigns, B2B influencer marketing, Bosch micro-influencer campaign, Deloitte Global Impact, Deloitte Leads with Purpose, Business to business advertising campaigns, Cannes Lions, Grand Prix, MailChimp, fun campaign, Droga5, MailShrimp, KaleLimp, GE Podcast, GE The Message, BBDO, GE Podcast Theater, Panoply, The Wolf True Alpha, HP The Wolf, technology

Today WATConsult is not only one of the leading but is one of the best social media and digital marketing firm in India. With powerful digital campaigns like #PowerlessQueen, Kidsnotforsale, Saffola Beat the Crave, #Unplanned and more, WATConsult has won more than 50 awards, out of which about 30 are from international platforms.
Team COTW reached out to Rajiv Dingra, Founder and CEO, WATConsult to understand his journey so far and the plans for the upcoming year.

1. How do you look at your 12-year long journey and how the industry during this phase has evolved?

It’s been a long journey! 2007 seems like a lifetime ago and digital media was very different then. Facebook was in its initial stage in India and was available to just ‘.edu email’ IDs or you had to be invited to it. YouTube was just a year old and Orkut was more popular than Facebook in India. So yes, it was a lifetime ago.

The industry has evolved and changed so much since then. There was barely an industry to talk of in 2007. I remember we were pioneers when it came to offering social media services. Today space is very different, digital is a priority for CMO’s while in those days you wouldn’t even get to meet the CMO.

2. Out of all the campaigns by your consultancy which one is closer to your heart and why?

Well we are most proud about the #PowerlessQueen campaign because it has won us accolades across the globe. It really put us on the global map when it came to our work and also WATConsult became the first Indian digital agency to win in so many prestigious global award shows.

To list a few it has won a Grand Prix and a Gold in Prague International Advertising awards, it was Shortlisted in Cannes Lion 2018, won a bronze each in Clio Awards New York, Lisbon International Advertising Awards and 2 Bronze metals in London International Awards. It won two golds in Epica Awards, A Crystal in AdStars Seoul and 1 Silver and 2 Bronze in Spikes Asia Awards, 2 Bronze in Tangrams APAC and 1 Gold and 1 Bronze in Smarties APAC.

3. Some experts (Forbes blog) say that millennials want to be associated with the brands who go an extra mile to contribute to the society. What is your take on it and do you leverage this sentiment in you campaigns?

We believe that ‘brands with a purpose’ do much better than brands that only focus on its product attributes. Now, one can fit that purpose to be associated with a social cause or not that’s an option, but we do believe the purpose goes a long way in connecting the brand to the consumer, than product attributes.

We have leveraged this in several of our ongoing campaigns be it, #FlauntToFeed campaign that we did for Godrej Appliances or the Muskaan Campaign done for Himalaya or the most recent #KidsNotForSale campaign done for Snapdeal in association with Save The Children NGO.

4. What, according to you, are the key elements of a good campaign? Idea, technology, or what?

Nothing is above the idea itself and technology might be a medium to achieve that idea but nothing can be above it. Also most people believe for an idea to be a big idea, it has to be complicated. In fact on the contrary it has to be really simple. So simple that when someone watches it, they should think why didn’t I think of this?

5. With quite a number of awards in your hand already, what are your expectations for 2019?

2019 is a big year for us when it comes to Global awards. We will be participating across global awards like Adfest, Shortys and Oneshow as well as Cannes Lion 2019 which is a big one. We were shortlisted in 2018 in Cannes Lion but didn’t end up winning. We would really want to change that and win a metal at Cannes Lion 2019 and that would help us raise the bar even further. We are working very hard to make this dream of winning at Cannes Lion a reality.

Beyond awards I foresee WATConsult taking the next leap of growth in 2019. It’s a year that looks like an inflection point when digital goes mainstream and we hope to be a big part of that change.

6. How would you like the industry to look at or remember you and WATConsult?

I am not going anywhere so I hope they don’t have to remember me. I am just 33 years old so I have at least 20 years before people think about how to look at or remember me :).

In short I am just getting started. But I hope they look at WATConsult and see an agency that still brings the enthusiasm of child to the business of digital but has the wisdom of an experienced wise man. I hope they see an agency that has always looked to punch above its weight and one that has challenged norms, done path breaking work and outperformed its more experienced competitors not just in India but at Global platforms too.

7. Anything else you want to share?

Just watch out for us in 2019 we will surely be making news! 🙂

Rajiv Dingra, Founder and CEO, WATConsult said, “We are very delighted to welcome Domino’s India Pizza in our bouquet. The space that Domino’s India operates in is a very complex and extremely competitive one thus we are looking forward to produce some really exciting work in the coming future.”

Commenting on the development, Mr. Anand Thakur, Chief Digital Officer, Jubilant FoodWorks Limited said, “We are delighted to announce that we have selected WATConsult as our digital media partner after a rigorous selection process. We believe their innovative approach will take the brand to the next level. Through this collaboration, we look at harnessing their rich experience in digital space to strengthen and expand our digital outreach”.

WATConsult has always been in talks for winning awards nationally and internationally as it has won more than 200 awards including a GRAND PRIX at Prague International Advertising Festival. It is the only Indian Digital Agency to have made its way to Cannes Lions 2018.

In the fun short film, stars including multi-award-winning actor Bogusław Linda, director Patryk Vega, actress and singer Patrcia Kazadi and outstanding music artist and businesswoman Kayah, discuss ways that they can find work for the Creative team. Singer Brodka, journalist Dorota Wellman and radio and television presenters Agnieszka Woźniak-Starak and Piotr Kędzierski also join the host of talent debating with CEO Rafal Baran, highlighting the agency’s impeccable reputation across advertising and entertainment in Poland.

The creative team of Drozdowska and Klimczak have been working together since 2004, creating campaigns for clients including IKEA, Lotto, Tena, Prima, Nivea, AXA, Nissan and Limitless in Dubai). During maternity leave they also founded a dollhouse company that became a designer phenomenon described by Huffington Post and selected by the Wallpaper as “one of the brightest beacons in the Polish design firmament”.

As Creative Directors at FCB Warsa from 2014 to 2017, the agency won its‘ first Cannes Lion for Prima coffee. The next year brought Grand Prix at KTR. the most important Polish creative festival. In 2017, they won 2 Cannes Lions, while their project “Smart Bell“ was shortlisted among the 35 most innovative projects in the world at Cannes, also winning the 2 Grand Prix at the Golden Drum festival and metal at One Show. In the customer satisfaction survey of MMP 2017, the agency under their leadership became #1 network agency, gaining the highest marks on almost all dimensions.

Rafał Baran, CEO FCB Bridge2Fun said “I am very pleased that Agnieszka and Małgorzata accepted our offer. They are indeed a unique, effective and extremely creative duo. Each of them also has a personality that allows managing the creative process of the entire Agency. I am convinced that together we will provide an even better creative product for our Clients.“

Agnieszka Klimczak and Małgorzata Drozdowska added, “It sounds paradoxical, but although we are going back to our old agency, it opens completely new possibilities. FCB always had the ambition to offer a world-class creative ideas, but trough the merge with Bridge2Fun it also gained an extraordinary momentum and a clearly defined vision, combining advertising with entertainment. We can not wait to see results of this cooperation.”

FCB Bridge2Fun is a hybrid advertising agency being part of the 4Fun Media group – the only one on the market that combines the world of modern entertainment with non-standard advertising. The agency team consists of creators and people who have gained experience in various areas of communication – media, advertising, events, and the music market. Bridge2Fun uses the potential of emotions from the pop culture, to create a long-lasting bond  between brands and consumers, instead of just creating on-time interaction,. A wide scope of communication areas ranging from ATL, BTL, events, PR, programming, celebrity sponsorship and music endorsement allow to fully answer to any complex communication challenge.

Capital Group 4fun Media S.A. is a company operating on the market of music and entertainment TV stations and on the advertising market pushing it far beyond traditional TV advertising. It includes activity conducted as an advertising agency and on the digital outdoor screens network.
4fun Media SA is a broadcaster of the First Social Musisc Television in Poland, hich unites three channels under one umbrella brand 4FUN. Music stations: 4FUN.TV, 4FUN GOLD HITS and 4FUN DANCE make an interactive television platform.

On November the 28th, 2017, 4FUN Media group broadened its structures with the agency FCB Warsaw, a part of FCB network – one of the 10 biggest international communication groups, creating a new agency structure: FCB Bridge2Fun.

Credits:
Client: FCB Bridge2Fun
CD: Małgorzata Drozdowska, Agnieszka Klimczak
CEO: Rafał Baran
Producer: Roma Mirek
Production House: 4FUN TV

This Ad is about:
4FUN TV, Advertising Agency, Agnieszka Woźniak-Starak, Bogusław Linda, Cannes Lion, Dorota Wellman, FCB Bridge2Fun, Golden Drum festiva, Grand Prix, One Show, Patrcia Kazadi, Patryk Vega, Piotr Kędzierski, Rafal Baran, Short film

It is pertinent to note here that #PowerlessQueen is the world’s first digital chess game. Designed, created and launched by WATConsult, the campaign was an attempt to spread awareness about the plight of women within the Indian society and raise donations for Project Nanhi Kali to empower education for the girl child.

In this version of the game, the first player had a Powerless Queen to play with – a queen who couldn’t move; the second player’s queen, on the other hand, was the powerful one. Queen being the most powerful piece on the chessboard, #PowerlessQueen was a metaphor on how real-life queens, i.e. the women in India, are not allowed to explore their basic rights to education, which leads them to becoming powerless.

Rajiv Dingra, Founder and CEO, said, “We are very proud to have achieved this prestigious global award for our #PowerlessQueen campaign. The campaign is a reflection of the growing creative capability at WATConsult and our drive to do path breaking work. We hope to win at more such global awards in the coming days.”

The campaign was widely covered across many national and international news platforms including print and broadcast. It also created a lot of buzz on social media, thus, garnering donations worth 40,000 hours of education for girls. The challenge was accepted by many renowned personalities from the chess fraternity wherein many ace players, too, lost the game. The idea highlighted the fact that it is not easy to win in a game of chess – also a metaphor in society, clearly hinting that societies cannot win if their queens (women) are not empowered.

For records, PIAF Awards have been bringing a new perspective on creativity since 2010 with its top class jury which judges entries in all categories with the same intensity. The awards show is known for its high standards for the judging that preclude an awards inflation. Each year, approximately 50 awards are given out at PIAF.

This Article is related to:
Woman’s Day 2018, International Women’s Day, Powerless Queen, Project Nanhi Kali, K. C. Mahindra Education Trust, Naandi Foundation, WATConsult, Underprivileged Girls, GRAND PRIX, Prague International Advertising Festival

Been to a tanning salon recently? If so, you’ll know that most modern sunbeds are equipped with a voice guide – a gentle, female voice guiding you though your session. The Belgian Foundation Against Cancer and Happiness, an FCB alliance, decided to seek out the Dutch voice-over actress who provides the guidance inside thousands of sunbeds in Belgium, and discovered that her name is Jolanda van Cooten, a voice actress from the Netherlands. They got in touch with Jolanda and convinced her to use her voice for a greater good – a radio campaign against sunbed use. In the ad, Jolanda urges people to stop using sunbeds and warns listeners about the increased skin cancer risk. And so, the voice inside thousands of sunbeds across Belgium and the Netherlands has now become the voice of a radio campaign against the use of sunbeds.

You can listen to the radio ad here

Every day more than 100 Belgians are diagnosed with skin cancer, and one of the main causes is the use of sunbeds. Compared to other European countries, sunbed use in Belgium is high. Belgium’s weather is intemperate, and winters can be cold and dark, driving lots of people to tanning salons for a quick bronze. Research from the Superior Health Council of Belgium shows that more than 1 million Belgian people between 15 and 65 years of age use a sunbed yearly. 62% of sunbed users have at least 10 tanning sessions per year, and 23% of sunbed users have more than 20 sessions per year.

The timing of the campaign couldn’t be better: sunbed use is the highest just before summer. One of the main motivations for using sunbeds is ‘preparing the skin before a holiday’. Many people mistakenly believe that a few artificial UV sessions prior to sunny holidays may protect them against sunburns.

The target audience of this radio campaign is tanning salon visitors, who will not only feel personally addressed by this ad, but won’t be able to visit a salon again without being reminded of the radio ad. As soon as they switch on their sunbed they’ll hear Jolanda’s voice, every single time. In an almost Pavlovian way, this campaign continues to work beyond its airtime.

Happiness, an FCB alliance, is a creative connectivity agency based in Brussels, Belgium, and Saigon, Vietnam. The agency is well known to design-connected brands that trigger emotions that trigger business. The very multicultural crew of Happiness have won numerous awards, including Grand Prix at Cannes Lions and Eurobest. Some of their work is even featured in the V&A Museum, London. The agency believes in the power of creativity, the power of humanity, and in happiness, that fuels both. Happiness Brussels currently works for Quick (Burger King), VOO (one of Belgium’s biggest telco companies), Toyota, Tuborg, Parents of Road Victims, 2dehands.be (Belgium’s biggest classified ads platform), DVV Insurances, NIVEA, Labello, Hansaplast, Eucerin, Somersby and Carlsberg.

Stichting Tegen Kanker / Foundation Against Cancer
Stichting tegen Kanker is a pioneering foundation which focuses on finding cures for cancer and providing much needed social support and information for cancer patients and their families. STK doesn’t get any government support so relies totally on donations, gifts and inheritances. The foundation is also committed to the health and welfare of the wider community, and regularly launches campaigns and targeted social actions highlighting the importance of prevention and detection.

Credits:
Communication Manager: Martine Ceuppens (Stichting tegen Kanker / Foundation Against Cancer)
Executive Creative Management: Karen Corrigan
Chief Creative Officer: Geoffrey Hantson
Creative / Creative Content Director: Barbara Dzikanowice & Philippe Fass
Senior Creative Coach: Katrien Bottez
Account Manager: Tine Van Hasselt
Researcher: Wesley Roeland
Head of Motion: Remke Faber
Motion Designer: Matthias Vandenbosch
DOP: Lisa Gadeyne
DOP: Sumi Arcos Mina
Agency Producer: Bart Vande Maele
Radio Director: Thierry Van Durme
Voice Actress: Jolanda van Cooten

This Video is related to:
FCB alliance, Cancer, Brussels, Happiness, Grand Prix, Cannes Lions, Belgian Foundation Against Cancer, Radio campaign, Jolanda van Cooten

Credits:
Agency: David Miami
Chief Creative Officer/Founder: Anselmo Ramos
Client: Burger King
Creative Director: Russell Dodson
Creative Director: Antony Kalathara
Associate Creative Director: Jason Wolske
Associate Creative Director: Danny Alvarez
Art Director: Curtis Caja
Copywriter: Ian Holmes
Design Director: Carlos Lange
Head of Global Production: Veronica Beach
Producer: Carlos Torres
Associate Producer: Marina Rodrigues
Strategy Director: Jon Carlaw

Article Related to:
Cannes 2017, Fast Food, Print Advert, Print Ad, Advertising, Creative print ads, Flame-Grilled, campaign, Cannes Lion International Festival of Creativity, Grand Prix, David’s Miami, Italy, Flame-Grilled Burger, print ad campaigns, Burger King Burning Stores