Hindware Italian Tiles, a prominent bathroom and tile solutions provider in India, is excited to introduce its latest initiative, the ‘Broken Not Waste’ campaign. The campaign, developed and executed in collaboration with Grapes Digital, an integrated communications agency, aims to raise awareness about the wastage of tiles that occurs during renovation and construction projects. The campaign promotes sustainable practices, encouraging customers to recycle or reuse broken tiles. In partnership with Delhi Street Art – DSA Foundation, Hindware has created stunning mosaics using waste tiles, highlighting the value of repurposing broken tiles for creative uses.

The ‘Broken Not Waste’ campaign involved the creation of colorful mosaics spanning 32 square feet at Harcourt Butler Senior Secondary School and Surjit Wasu Memorial School in New Delhi. A team of talented artists, interior designers, and architects showcased their creativity and skills, transforming waste tiles into exquisite pieces of art. The entire initiative reflects Hindware’s commitment to sustainable design and reducing waste.

The launch of the campaign coincides with National Tile Day on February 23, 2023. Hindware plans to scale up the initiative and create more art pieces across India. The project showcases the power of innovation and creativity in promoting sustainability and reducing waste. Hindware has partnered with dealers, interior designers, and architects to address tile waste from design to construction and implement corrective measures for reducing waste.

18 Herbs Idol by Medimix Ayurveda – A Ganesh Idol on Medimix Ayurvedic soap, made of 18 herbs to drive home a message of responsibility and safeguard the environment this Ganesh Chaturthi.

The campaign video comprises the voice of renowned voice-over artist Ninad Kamat. The video intends to educate people and teach responsibility towards the environment while following the traditions.

In limited series production, Medimix provided more than 500 idols for the festival. The brand asked the audience to DM their address for sending the idol on a first-come, first-serve basis. After receiving their idol, people performed all the puja rituals and immersed the soap idol in a bowl. Many users posted photos and videos on social media platforms exhibiting how they switched to an eco-friendly Ganesha with the help of Medimix soap.

#MedimixAyurveda #18HerbsIdol #GaneshChathurti2021

The brand endeavors to encourage people to get closer to nature and celebrate the festival responsibly. The soap idol was used as an alternative to normal idols usually made from Plaster of Paris and are not eco-friendly at all, degrading the quality of water bodies and affecting aquatic life. After the merriment was over, the Medimix soap idol was immersed in water which was then used to wash the hands of the underprivileged, giving them 99.99% germ protection, just like the quality of ‘Vighnaharta.’ The campaign has been executed and conceptualized by Grapes Digital.

Speaking on the campaign, Ashish Ohlyan, Head of Marketing, Cholayil Pvt Ltd, said, “With the campaign, we want to make people aware that there are more sustainable ways of celebrating the festival. There is a need to foster a love for the environment. Every year with the onset of Ganesh Chaturthi, our hearts get filled with immense joy and excitement, that vitality and spirit are needed the most when we mark the end of the festival. We want to encourage people to switch to nature-friendly options for a better future while relishing the festivities. Being one of the largest ayurvedic brands, we’re doing our bit for nature “.

Rajeesh Rajagopalan, National Business Head- Grapes Digital, said, “In many states, the govt has imposed restrictions instead of the pandemic which is need of the hour. However, we don’t want the festive spirit amongst people to be drowned out by the pandemic. We wanted to create something that consumers can easily switch to and celebrate the festival with utmost happiness. Hence, we created this campaign for the brand. The best part of the campaign is that the immersed idol will be further reused for washing hands”.

The Medimix soap is enriched with the unique combination of 18 ayurvedic herbs, which helps in germ protection and ensures that they are gentle and soft on the skin, leaving the hand smelling fresh, soft, and clean.

Credits
Brand: Medimix Ayurveda
Campaign: 18 Herbs Idol
Agency: Grapes Digital

AcneStar Women’s Day campaign showcases women from different walks of life to spread the message that a woman is supposed to do whatever she wants to & she will look beautiful more than ever. There are numerous stereotypes and roles that society has built around women. Rules and regulations that are engraved in our head without any proof. From how they are ‘supposed’ to look, what they are ‘supposed’ to do, where they are ‘supposed’ to work, and the list can go on.

Joy Chatterjee, General Manager, Sales and Marketing, Mankind Pharma, said, “On this International Women’s Day, we have spread the message of freedom for women and urge each one of us, not to dictate what a woman should do & how is she supposed to look like, she is perfect in her way”.

Credits
Agency: Grapes Digital

The brand is giving a message that ‘Unprotected sex can be pleasurable, but it’s unprotected for a reason.’ Unprotected sex can come with bigger problems such as STDs and unwanted pregnancy. Moreover, it can cause a messy experience, and no one ever talks about that.
 

 
Through this campaign, the brand wants to remind people of the childhood memories when we used to play around, and our teachers or parents used to tell us not to mess around and play safe. Similarly, Manforce condoms as a brand is here to act as a guardian to its users and tell them “#DontMessAround” while playing; just put on a Manforce and be safe.

Joy Chatterjee, DGM, Mankind Pharma, said, “Through this campaign, the intention is to show how messy of an experience it can be if you decide to go raw instead of using a condom. We have always been committed to our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses #DontMessAround, Put on a Manforce to avoid unprotected sex and sexual diseases”.

It is essential to play safe rather than create a messy experience because safety plays an important role in strengthening the bond between partners when it comes to a physical relationship.
 

Credits
Brand: Mankind Pharma
Product: Manforce Condoms
Campaign: #DontMessAround
Agency: Grapes Digital

#TheRealKashmir FC supported by adidas
You think you’ve heard a lot about Kashmir. It is time you see #TheRealKashmir.

Fearless Kota – Bottle of Love
Bottle of love by Horlicks India | A special kind of nourishment shipped in Horlicks bottles. #FearLessKota. Read More

Jersey Knows No Gender
Virat Kohli Starts #JerseyKnowsNoGender Movement As India Reach Semis Of ICC Women’s T20.

We’re on our way to the semi-finals.. and it’s time to back Team India to bring home the World Cup! #JerseyKnowsNoGender????
I nominate @RishabPant777, @NSaina, @chetrisunil11 and all of you to join in. Wear your jerseys and strike the pose to cheer them on! ????@Uber_India #WT20 pic.twitter.com/cVFhOYjXfX

— Virat Kohli (@imVkohli) November 15, 2018

URI – The Surgical Strike | Mission Torrents

Let’s help Delhi #LowerTheWindow
Our actions today will determine how Delhi breathes tomorrow. Small, everyday acts, like taking the metro and ride-sharing, goes a long way in Delhi’s journey towards cleaner air. Let’s come together and help lower Delhi’s pollution. Let’s come together and help Delhi, Lower The Window.

P&G Shiksha – Choose For Change
P&G Shiksha believes that every person has the power to make a big impact and change lives. Just by their simple everyday choices. #ChooseForChange

Maruti Suzuki India – Sound of NEXA Blue
At NEXA, they strive to come up with new and innovative ways to express themselves and sweep you off your feet. In their search to find the most innovative way to express NEXA Blue, they created the sound of NEXA Blue.

Horlicks Fearless Songs
Let’s make learning fun with Horlicks Fearless songs. Because when music is on. Exam prep is full-on. #FearlessExams

Mind your language by Racold
“WATConsult’s ecomm vertical, understood that during the winters, the demand for water heaters is high across the central, northern and certain parts of the south in India. These observations lead the team us to find a unique insight; that people, especially in Tier 2 & 3 towns, talk in a local dialect and their literal pronunciations of English words sound a bit different. Thus, we figured that they type as they speak, which results in misspellings while searching for the required products.
We leveraged the same and used Amazon search ads in accordance with the vernacular vocabulary of the consumers where the demand for the product was high, resulting in whooping sales.”

Ola – #MyIndependenceDay
This Beautiful Video Asks, “When Was Your Independence Day?”. People Respond With Heartwarming Stories

Creative ABBY Awards 2019 Winners full list:

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Tags:
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In 2017, the campaign video showed how losing a phone can be a nightmare for a newly-married couple. This year, the brand continued the conversation by talking about how deleted data can be retrieved and jeopardize everything.

The campaign’s first edition was driven and symbolized by the oath of putting a condom over the phone. It became a social movement that was supported by millions of Indians and became a topic of national debate. This year’s campaign execution caught fire right from the get-go. A blurred MMS of a couple making out was circulated among the masses with the communication, “this could have been you”, to reaffirm the possibilities of data retrieval and leakage. The audience was immediately awakened and understood the message with the video’s engagement crossing the 13M mark.

Furthermore, the teaser established the premise for this year’s oath, which saw an even bigger response. Several users chose to take the oath to #ShutThePhoneUp by covering their face with their hand that read “this could’ve been me”.

In addition to the oath, the brand with its initiative facilitated the victims of voyeurism with a voice. They came forth and shared their experiences to warn couples from using their phones, while they are together.

In addition to spreading awareness, the goal of the campaign was to offer a solution to people who have already used their phone for clicking images and recording videos. Manforce Condoms curated a page with all the information essential to #ResetItRight on their official website. Cashify, an online e-commerce platform supported the campaign. They directed their ground-force to confirm with the sellers that the phone is completely formatted and encrypted before they collected it. It was all done to ensure that no data remains on the phone, to avoid further consequences of the data falling into the wrong hands.

Don’t put your life at risk

To learn how to wipe your device completely, visit:http://bit.ly/shutthephoneup

“People need to realize that apart from social networking, there is also a dark side to technology. Tools that are used to retrieve deleted data, can be used for unethical purposes, like retrieving compromising information. This information had to reach people. From circulating the MMS to encouraging people to take up the oath and then onto enabling them to #ResetItRight, we aimed at informing people that regardless of the safety tools, apps & mechanisms, their safety lies in their own hands and nowhere else. The center of it all was driving the main message of preventing people from shooting that MMS, and to #ShutThePhoneUp,” said Shradha Agarwal, COO & Co-Founder, Grapes Digital.

Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma, said, “We always strive at bringing about a social change and drive awareness towards ‘safe sex’. But the sexual experience is no more limited to physical intimacy – we can all become victims of voyeurism in some form or the other. It must be understood that the only way to stay safe from voyeurism is by not recording videos or sharing risqué images at all. The campaign needs to reach as many people as it can and for that, we request the people of the country to come out in support and take the pledge to #ShutThePhoneUp.”

Manforce Condoms has once again been successful in highlighting the real issues and making people aware and more responsible for their campaign, #ShutThePhoneUp.

The idea revolves around getting 24×7 performance and unfaltering style with shirts that never give up. 100% cotton shirts are taped at seams to give that pucker-less, wrinkle resistant look that is sharp and crisp all day long. What you get is ‘Workationwear’ to look fresh – be it a business brunch or an investors’ dinner.

Awkward to Awesome. Watch the Curious Case of Rishu!

Credits
Brand: Blackberrys
Agency & Production: Speaking Pictures Entertainment
Executive Producers : Sidharth K Dhanda & Faraz Khan
Client: Supriya Rocha, Varun Jha, Ajay Pradhan
Digital Agency – Grapes Digital
Written By: Faraz Ali, Avinash Bajaj & Faraz Khan
Directed By: Faraz Ali
Casting By: Sunny Dagar
Cast: Vikram Jeet Singh Bui, Rumman Ahmed, Ajay Verma, Naresh Gosain, Raman Khanna, Jacqueline, Mohd. Irshad, Avinash Bajaj, Megha Joshi, Prashast Singh, Rahul Gulati, Francis Wu & Jigar.
DOP – Santhana Krishnan R
Art Director – Ayesha Punwani
Line Producer: Shanoo Sheikh
Make-up & Hair – Alisha Sharma
Costumes – Padma Swarupa
Sound Designer- Shishir Chousalkar, Mixing & Mastering – Abhijit Shreeram Deo,
Editor – Kunal Brid
Online Editor : Soham Raval
Background Music – Sagar Kapoor,
DI Colorist – Rahil Merchant.