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The Final Exam, Creative Advertising Campaign, Purpose-Driven Marketing, Anti-Gun Violence Campaign, The Final Exam, Change The Ref, WebCore Games, Social Impact Advertising, Video Game Activism, Campaigns of the worl
Digital Campaigns

The Final Exam: A Video Game That Turns Awareness into Action Against Gun Violence

November 1, 2025
Few campaigns dare to challenge public perception as boldly as The Final Exam. This creative masterpiece flips one of America’s most persistent myths—that video games…
Pull Their Strings, Halloween Campaign.
Film and Video

“Pull Their Strings”: A Halloween Campaign Exposing Politicians Bought by the NRA

November 2, 2024
Halloween marks the launch of the "Pull Their Strings" campaign, a daring new initiative revealing the profound influence of the NRA on American politics. In…
American Cancer Story, Gun Violence, Campaigns of the world
Film and Video

“A Victim is a Victim”- This Powerful PSA Uses One Story to Tackle Two Tragedies | American Cancer Story

May 1, 2024
Guns now surpass cancer as leading cause of child deaths. American Cancer Story Film uses survivor's story to demand change. #EndGunViolence In a poignant blend…
The Lawsuit for Survival - Global Action on Gun Violence
Film and Video

The Lawsuit for Survival – Global Action on Gun Violence

November 10, 2023
The Lawsuit for Survival by Global Action on Gun Violence - First human rights suit to protect the Right to Live Free from Gunfire Manny…
Sandy Hook Promise, Teenage Dream, Campaigns of the world
Film and Video

Sandy Hook Promise – The Teenage Dream is not what it used to be

January 22, 2023
School Shootings Are Preventable When You Know The Signs - Teenage Dream campaign by Sandy Hook Promise #TheTeenageDream #SandyHookPromise #EndGunViolence #ProtectOurKids A nonprofit organisation called Sandy…
Shock Market, Change the Ref
Digital Campaigns

Change the Ref presents ‘Shock Market’ – Tracking gun violence losses under President Biden

September 9, 2022
The Shock Market by Change the Ref - As gun deaths and injuries reach crisis levels across the country and congressional Republicans continue to block…
Change the Ref, Shamecards, Campaigns of the world
Digital Campaigns

Change the Ref – Shamecards

January 13, 2022
The American Shamecards is focused on exposing the disastrous effects of the mass shooting pandemic while it also brings the subject to lawmakers’ attention.     How…
Change the Ref, The Unfinished Votes
Tech Innovations

Change the Ref – The Unfinished Votes

December 26, 2021
The Unfinished Votes - In 2018, Joaquin Oliver was shot and killed in the Parkland school shooting. McCann Health worked with his parents to bring…
Most Dangerous Street
OOH Campaigns

‘Most Dangerous Street’ campaign by Illinois Council Against Handgun Violence

October 24, 2020
Most Dangerous Street More than 30 people in Chicago were shot just two weekends ago, three of them fatally, as Chicago had its warmest weekend in…
The Gun Violence History Book
Creative Print Ads

The Gun Violence History Book

September 11, 2020
America has a tragic history of gun violence. But sadly, we’ve yet to learn the lessons of the past. Introducing The Gun Violence History Book.…
Generation Lockdown - March For Our Lives
Film and Video

Generation Lockdown – March For Our Lives

September 7, 2020
In 95% of public schools in the United States, lockdown drills are as common as math and science. Students learn terrifying lessons like how to…
March for Our Lives - The Most Vicious Cycle
Film and Video

March for Our Lives – The Most Vicious Cycle

January 2, 2020
March for Our Lives - The Most Vicious Cycle campaign is to harness the power of young people across the country to fight for sensible…
Fearless Girl transform into a Fearful Girl | #FearfulGirl
OOH Campaigns

Change the Ref partnered with Fight Gunfire With Fire to transform the Fearless Girl to a #FearfulGirl. But why?

November 11, 2018
You all would be aware of the famous Fearless Girl statue in New York City, a bronze sculpture designed by Kristen Visbal and commissioned by…
States United to Prevent Gun Violence is launching - Common Sense Quotes
Digital Campaigns

States United to Prevent Gun Violence campaign “Common Sense Quotes” to support student efforts to make a difference

November 6, 2018
States United to Prevent Gun Violence is launching 'Common Sense Quotes,' a new initiative that re-imagines the power a simple yearbook quote can have in…
crimestoppers lisa cotw
Creative Print Ads

Stand up against gun violence.

June 30, 2015
Metro Vancouver Crime Stoppers

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