Turning Blame into a Call for Action

In the wake of every school shooting, politicians are quick to point fingers at video games rather than push for stronger gun laws. Change The Ref and WebCore Games decided to challenge that scapegoat narrative with a creative weapon of their own—a video game built to educate players about life-saving gun legislation.

Based on real data from tragedies like Parkland, Columbine, and Sandy Hook, The Final Exam places players inside a chillingly realistic American high school. It’s not about shooting enemies or scoring points—it’s about survival, awareness, and the urgent need for reform.

A Game That Teaches, Not Entertains

Unlike traditional games, The Final Exam doesn’t offer an escape—it delivers a confrontation. Every choice a player makes highlights the devastating consequences of gun violence and the importance of common-sense legislation. Through interactive storytelling, it transforms statistics into emotion and emotion into action.

Creativity with a Purpose

What makes this campaign stand out is how it redefines what video games—and advertising—can do. By turning a medium often blamed for violence into one that advocates for peace, Change The Ref and WebCore Games created more than just a campaign. They created a movement.

It’s a powerful reminder that creativity, when driven by purpose, can do more than capture attention—it can spark change.

Credits
Advertising Agency: Energy BBDO
Brand: Change The Ref

This campaign is about:
Creative Advertising Campaign, Purpose-Driven Marketing, Anti-Gun Violence Campaign, The Final Exam, Change The Ref, WebCore Games, Social Impact Advertising, Video Game Activism

Politicians as Puppets: A Dark Satire on Gun Lobby Influence

The campaign’s highlight is a satirical home-shopping-style video available at pulltheirstrings.org. Here, politician dolls take center stage, each with a pull-string that triggers all-too-familiar phrases like “thoughts and prayers” and “now is not the time to discuss gun control.” But these aren’t just toys—they’re a powerful statement. Each doll has a price tag, showcasing actual NRA contributions or expenditures that the featured politician has received, ranging from $19,927 to a staggering $30 million.

Through this dark satire, “Pull Their Strings” underscores a troubling reality: the NRA’s substantial influence over politicians, which many argue stifles genuine dialogue on gun control. By presenting these politicians as puppets controlled by the gun lobby, the campaign confronts the public with an unsettling yet crucial perspective on political inaction in the face of America’s gun violence epidemic.

Timely and Urgent: A Halloween Launch Before the Election

The campaign’s Halloween debut is no accident. With the U.S. midterm elections on November 5, “Pull Their Strings” is perfectly timed to inspire voters to look into their representatives’ gun control stances and NRA funding. In 2023 alone, there were 632 mass shootings, with 2024 already seeing 261—alarming figures that highlight a national crisis. Yet, the response from many NRA-funded politicians remains predictable and unchanging.

By showing these political figures as puppets, the campaign hopes to motivate a critical conversation around transparency, accountability, and the true cost of NRA support on the lives of American citizens.

Inspiring Change: How Voters Can Make a Difference

The “Pull Their Strings” campaign doesn’t just seek to entertain; it calls on voters to take action. Understanding the NRA’s role in funding politicians is essential to addressing gun control and creating lasting change. This Halloween, “Pull Their Strings” reminds voters of the importance of examining candidates’ NRA ties and voting records before heading to the polls.

For a closer look at this eye-opening campaign, visit pulltheirstrings.org to watch the full video and uncover the details behind this satirical but serious message. Let this Halloween be a turning point toward holding politicians accountable for their NRA ties and voting records on gun safety.

This campaign is about:
NRA influence in politics, gun lobby in American politics, Pull Their Strings, Awareness campaign, Change The Ref campaign, Halloween campaign, NRA-funded politicians, gun control, NRA funding of politicians, mass shootings, voter awareness on gun safety, satirical campaign on gun violence, election 2024, gun safety laws, donations in politics, gun lobby control, Creative Campaigns, Creative Ads, Advertising Ideas, Marketing Ideas, Creative Marketing, Ad agency, marketing campaigns, National Rifle Association.

In a poignant blend of art and advocacy, Change the Ref delivers a powerful narrative that intertwines the devastating realities of gun violence and pediatric cancer. Inspired by sobering statistics from the Centers for Disease Control (CDC), which designate firearms as the primary cause of child and teen deaths, the film serves as both a mirror reflecting societal woes and a rallying cry for change.

Released on American Cancer Story ahead of the 25th commemoration of the Columbine school shooting, the film beckons viewers to share its message and demand immediate action from policymakers. Additionally, the initiative aims to raise funds for ten pediatric cancer charities, amplifying its impact beyond the screen.

At the helm of this groundbreaking project are Patricia and Manuel Oliver, co-founders of Change the Ref, who bring a personal perspective to the forefront. Patricia, embodying a school teacher in the film, emphasizes the interconnectedness of gun violence and cancer, stressing that a victim is a victim regardless of the affliction. Manuel, whose son Joaquin fell victim to a school shooting, infuses the project with raw emotion, driving home the shared anguish experienced by bereaved parents.

The film’s creation was a collaborative effort, with acclaimed filmmaker Padilha at the directorial helm and James Valentine of Maroon 5 lending his musical talents to craft an evocative score. Their collective goal: to spark dialogue and inspire tangible change.

Padilha, known for his work on socially relevant narratives, underscores the film’s significance, expressing hope for its capacity to catalyze societal transformation. Valentine, drawing from personal experiences and societal observations, echoes this sentiment, citing his longstanding concerns about pediatric cancer and gun violence.

As per the latest CDC findings, gun violence has tragically eclipsed other causes to become the leading killer of American youth, surpassing even car accidents and pediatric cancer. This grim reality underscores the urgency of initiatives like CTF’s film, which endeavors to shift the narrative and safeguard the future of generations to come.

In a landscape marred by despair, Change the Ref’s cinematic endeavor stands as a beacon of hope, reminding us of our collective responsibility to effect change. As viewers engage with this stirring tale, they are not merely spectators but participants in a movement poised to rewrite the story for America’s children.

About Change the Ref
Change the Ref is driven by a mission to raise awareness about mass shootings through creative means, aiming to diminish the influence of the NRA on the Federal level. Their focus lies in highlighting the NRA’s questionable tactics in influencing lawmakers, with the ultimate goal of inspiring solutions crucial to alleviating the enduring grief of mass shooting victims, survivors, and their families. Central to their approach is the empowerment of youth, recognized as future leaders, equipping them to spearhead change on critical national issues through education, dialogue, and active engagement. Those interested in joining the fight against the gun violence epidemic and contributing to the prevention of future tragedies are encouraged to visit ChangeTheRef.org.

Credits
Client: Change the Ref
Campaign: American Cancer Story
Agency: Klick Health
Writer & Director: José Padilha
Writer: Rich Levy, Klick Health
Writer: Bernardo Romero, Klick Health
Writer: Tim Jones, Klick Health
Production Company: Taking Over Films
Producer: Douglas Costa, Taking Over Films
Cinematographer: Adolpho Veloso
Editor: Marcio Hashimoto
Sound production company: AudioInk
Film score: James Valentine, Maroon 5
VFX: Pierre Buffin, BUF Company
Post-Production: BUF Company
Producer: Jen Martin, Klick Health
Producer: Laura Denham, Klick Health
Creative Director / Copywriter: Amy Fortunato, Klick Health
Creative Director / Art Director: Andrea Bistany, Klick Health
Associate Director, Creative Video Production: Spencer Brown, Klick Health
Creative Director / Art Director: Travis Borgess, Klick Health
Creative Director / Art Director: Brian Umali, Klick Health
Business Affairs: Tamika Knight, Klick Health
PR: Sheryl Steinberg, Klick Health
PR: Marisa McWilliams, Klick Health
Communications: Erin O’Sullivan, Klick Health

This campaign is about:
Gun violence statistics USA, Leading cause of death for children USA,, Gun violence in schools USA, School Shooting, American Cancer Story

Manny and Patricia Oliver, whose 17-year old son, Joaquin, was killed in the 2018 mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, today filed a first-of-its-kind human rights lawsuit against the U.S. government. The unprecedented action seeks a ruling that U.S. gun policy violates human rights law, and deprived the Olivers’ son of his right to life.

Joaquin Oliver v. USA was filed in the Inter-American Commission on Human Rights, an independent legal body of the Organization of American States. The Olivers are represented by longtime gun violence prevention lawyer Jonathan Lowy, president of Global Action on Gun Violence (GAGV), and Arturo Carrillo, director of the George Washington University Law School’s Civil and Human Rights Clinic.

Father of Joaquin, Manny Oliver, says, “We’ve tried everything else to rein in gun violence, but there hasn’t been meaningful change. Joaquin had a right to live, which means that Joaquin had a right to fall in love, to have his heart broken, and to find his life partner – or not. All this was taken from him as a result of the United States allowing a deeply troubled 19-year-old to buy a military-style assault rifle, with which he could easily commit a massacre.”

According to the Olivers’ co-counsel, GAGV President Jonathan Lowy, “We are filing this lawsuit to force the United States to meet its obligations under human rights law, protect people’s right to live, and stop prioritizing gun industry profits over human rights. The U.S. is causing a global crisis that will not be resolved until the government recognizes its obligations to take common-sense actions that protect people from gun violence.”

The lawsuit argues that Inter-American human rights law requires the United States to prevent gun manufacturers, distributors, and dealers from recklessly making and selling guns in ways that cause deaths and injuries. The U.S., like other nations, is obligated to protect the exercise of human rights; a State cannot simply tolerate its people to be repeatedly deprived of their lives. The suit explains that U.S. gun policies and the Supreme Court’s Second Amendment decisions are inconsistent with the human right to live that the U.S. is required to respect, and enable the gun industry to profit from crime throughout the region.

Joaquin Oliver v. United States, The Lawsuit for Survival, launches Global Action on Gun Violence’s global Campaign for Survival. This includes a call-to-action petition for signers to make their voices heard to the Inter-American Commission on Human Rights and to the U.S. Award-winning independent advertising agency Zulu Alpha Kilo New York has created film, print and social media elements supporting the campaign. Watch the video

At noon on November 9th, Manny Oliver, Jonathan Lowy, Arturo Carrillo, and noted trial attorney Mike Haggard will hold a discussion about The Lawsuit for Survival and the Campaign for Survival. The event is open to the media (no cameras allowed). The discussion will also be streamed live and recorded. For more details, contact Stephanie Lowet.

About Manny and Patricia Oliver
Manny and Patricia Oliver are the parents of Joaquin Oliver, a teen killed five years ago in a mass shooting that claimed 17 lives at Marjory Stoneman Douglas High School in Parkland, Florida. In honor of their son, the Olivers have dedicated their lives to eradicating gun violence. This includes creating ChangetheRef.org to empower the next generation to impact change for their future. Manny also serves as Global Outreach and Artistic Advisory to GAGV.

About Global Action on Gun Violence
Global Action on Gun Violence is a non-profit organization dedicated to ending gun violence in the U.S. and throughout the world, using litigation, human rights actions, advocacy and messaging. GAGV represents the Government of Mexico in anti-gun trafficking litigation, is foreign legal counsel in a Canadian gun lawsuit, and works with the United Nations, the Organization of American States, and other international bodies to address gun violence. GAGV Founder and President Jonathan Lowy has litigated the Second Amendment and other gun cases for more than 25 years.

Credits
Campaign: The Lawsuit for Survival
Agency: Zulu Alpha Kilo
Client: Global Action on Gun Violence
Production Company: Chelsea Pictures
Partners: Final Cut, Barking Owl, Rare Medium

#TheTeenageDream #SandyHookPromise #EndGunViolence #ProtectOurKids

A nonprofit organisation called Sandy Hook Promise works to stop gun violence and stop such school massacres from happening. The most school shootings on record occurred in 2021, but the pain these events leave behind persists even after the media headlines recede. The purpose of this campaign was to humanise the long-term harm that gun violence is inflicting on young people in America. Sandy Hook Promise wanted to draw attention to the psychological and physical toll that gun violence is having on a whole generation of young people because school shootings have transformed what it means to be a teenager in America today.

They collaborated with pop superstar Katy Perry and a courageous group of actual school shooting survivors to recreate Perry’s upbeat pop hit “Teenage Dream” in order to show how the reality of gun violence has ruined the joyful innocence of the teenage experience.

A series of heartbreaking online interviews with the featured survivors where they tell their stories and discuss their shattered youthful goals allowed viewers to discover more about them.

The project achieved the cultural breakthrough they were hoping, garnering 355 million overall impressions and 1 million video views in just 24 hours. Mark Ruffalo, Trevor Noah, Katie Couric, several US lawmakers, and Katy Perry herself were among the notable people who shared it. As a result of the campaign’s successful conversion to action, 92K individuals visited Sandyhookpromise.org, where they could get information on the symptoms that could indicate a potential school shooting. The most impressive part is that they extended SHP’s fan network while achieving this broad reach with no paid media expense.

Credits
Advertising Agency: BBDO New York, USA
Campaign: Teenage Dream
Client: Sandy Hook Promise

President Joe Biden must lead by doing everything and anything he can to prioritize gun violence reduction.

View the statistics here and demand action from the president and his administration.

Credits
Agency: MullenLowe Group
Campaign: Shock Market
Advertiser: Change the Ref

 
How do you want to be remembered? That’s the question Change The Ref is asking communities across America. And we’re doing it with Shamecards: a unique collection of postcards that show how a lack of gun laws is changing this country. Each card allows you to tell Congress how you want your state to be remembered. So, pick yours now, send it, and let your voice be heard.

Columbine. Newtown. Charleston. Parkland. These are just a few of the American cities and towns remembered as locations of the deadliest mass shootings in history. In their latest project, Change the Ref and MullenLowe U.S. put a surprising and provocative twist on classic tourism postcards with ‘Shamecards’, a collection of 53 postcards to call people to action on gun reform.

The postcards were designed by 30 artists in 25 countries around the world who were excited to engage with the project and bring renewed awareness to this tragic issue.

Credits
Advertising Agency: MullenLowe
Client: Change the Ref
Website: https://www.shamecards.org

 

 
Who will fight harder for gun safety than those killed by guns? Gun violence kills 40,000 people in the US every year. That’s thousands of lost votes that could help elect gun-sense politicians. In 2018, Joaquin Oliver was killed in a horrific mass shooting in Parkland, Florida.

It would have been the first year he could have voted. Working with his parents and revolutionary AI technology, McCann Health New York brought Joaquin back to life digitally to deliver a message to all those who haven’t registered to vote yet.
 

 
Through deepfake technology, The Unfinished Votes campaign captures the spirited young “Guac,” as Joaquin was known, imploring viewers to vote to support those who back gun-safety measures—to “replace” the vote he would have made had he lived. 2018’s election would have been the first he would have been eligible to participate in.

Credits
Client: Change The Ref
Advertising Agency: McCann Health (New York)
Campaign: The Unfinished Votes
Country: United States
Category: Technology
Tags: Change the Ref, Gun Violence, Digital Technology, Best Deepfake Technology, Gun violence victims, Nonprofit, 3D printing, Social Justice, Parkland gun control, Marjory Stoneman Douglas High School, Artificial Intelligence
Source

More than 30 people in Chicago were shot just two weekends ago, three of them fatally, as Chicago had its warmest weekend in six months and people should have been enjoying the first signs of spring. The equivalent of a mass shooting occurs every week, yet so many Chicagoans have become numb to the violence.

To inspire conversation and action, ICHV and FCB, Chicago unveiled the “Most Dangerous Street”. The installation showcases a week-by-week visualization of Chicago’s gun violence. As you walk through the exhibit, you are guided by emotional audio of victim families telling their stories, while surrounded by red laser beams. Each beam represents a victim of gun violence. As you cross through the beams, details of that victim, including age, gender and time of the incident, are projected on the alley wall. Imagine 38 lasers representing the actual 38 victims of gun violence in just one week in Chicago.

The “Most Dangerous Street” specifically aims to gain support for the SAFE Act. The SAFE Act helps identify areas that experience high levels of crime based on data surrounding gunshot hospitalization and mortality per capita to create Safe Zones for improved neighbourhood safety. You can visit this link to take action: www.mostdangerousstreet.com.

Credits:
Advertising Agency: FCB Chicago
Client: https://www.ilga.gov/legislation/BillStatus.asp?DocNum=1643&GAID=15&DocTypeID=HB&SessionID=108&GA=101/

Every day a new page of gun violence history is written. And it’s not stopping.

The Illinois Council Against Handgun Violence — an organization committed to fighting the gun violence issue on a state and federal level — created The Gun Violence History Book. Made out of articles, facts, and data showcasing a tragic and deadly history that repeats itself.

The book features 19 milestones to help you better understand gun violence, and how common-sense gun regulations, such as universal background checks, will help it.

But more than it being a sad uncovering of our past, this book acts as a lesson for the future – for Americans young and old who still believe there is a way for us to close the book on America’s gun violence history.

Credits:
Advertising Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence

This campaign is about:
The One Show 2020, Gun violence, Illinois Council Against Handgun Violence, Gun Violence Prevention Education, Awareness Campaign, Education

Credits
Client: March For Our Lives
Campaign: Generation Lockdown
Amanda Conlee, Director of Operations
Ryan Deitsch, Co-Founder & Content Creator
Lauren Hogg, Co-Founder
Robyn Mohr, Deputy General Counsel
Precision Strategies
McCann New York
Eric Silver, Chief Creative Officer, McCann North America
Devika Bulchandani, President, McCann New York
Sean Bryan, Co-Chief Creative Officer, McCann New York
Tom Murphy, Co-Chief Creative Officer, McCann New York
Pierre Lipton, Global Executive Creative Director, McCann New York
Marco Pupo, Executive Creative Director, McCann New York
Karsten Jurkschat, Creative Director, McCann New York
Alex Little, Creative Director , McCann New York
Nathy Aviram, Chief Production Officer, McCann New York
John McAdorey, Executive Producer, McCann New York
Gabrielle Levy, Producer, McCann New York
Jeremy Miller, Chief Communications Officer, McCann Worldgroup
Danielle Korn, Director of Business Affairs, McCann New York
Kimberly Kress, Director of Talent Partnerships, McCann New York
Wilmien Blake, Director of Business Affairs, McCann New York
Terry Marcello, Director of Talent Payment, McCann New York
Bristol Parrish, Senior Project Manager, McCann New York
Film production: Hungry Man
Director: Bryan Buckley
EPs: Mino Jarjoura, Kevin Byrne, Caleb Dewart
Producer: Matt Lefebvre
Production Manager: Sherra Fermino
DP: Scott Henriksen
Editorial: NO6
Editor: Jason Macdonald
Editor: Justin Quagliata
Executive Producer: Corina Dennison
Post Producer: Malia Rose, Laura Molinaro
Assistant Editor: Tripp McCarty, Scott Zeitlen
Finishing: NO6
Flame: Ed Skupeen
Flame Asst: Mark Reyes
Color: Steve Picano
Finishing: The Mill/LA
Flame: Tom Graham
Creative Director: Phil Crowe
Producer: Marie O’Brien
Executive Producer: Anastasia Von Rahl
Audio Post: Sonic Union
Audio Engineer: Brian Goodheart
Audio Mix Assistant: Kelly Oostman
Audio Producer: Pat Sullivan
Audio Producer: Justine Cortale
Music: Duotone Audio Group
Executive Producer: Ross Hopman
Composer: Brad Fischer
Clearances provided by: STALKR
Executive Producer: Colleen Cavanaugh Anthony
Producer: George Alvarez
Project Manager: Natalie Stowell
Researcher: Niko Savich
Researcher: Craig Phillips

Tags:
Generation Lockdown, Awareness Campaign, Digital Film, shorty awards, Gun violence, McCann, Best Social Media Campaign, International Festival of Creativity, Cannes Lions, Grand Prix

There’s a gun violence epidemic in America. Mothers, fathers, sons, and daughters are dying – more than 100 every day. While our leaders and the NRA send thoughts and prayers, we bury loved ones taken from us by senseless violence.

Now is not the time to stand by and accept that daily gun violence is just the reality of life in America. Now is the time to fight. We need you to fight with us.

“The Most Vicious Cycle,” a music video for the single, “Safe,” depicting the endless cycle of gun violence in America. To stop this cycle, we must hold Congress accountable and lobby for gun violence prevention legislation.

Safe” is the debut single from the artist Sage. Sage wrote the song while in his senior year of high school after the tragic mass shooting in a high school in Parkland, Florida. He played the first version of the song for his older sister, the music artist Kesha, who instantly felt the power of the track and wanted to help the cause by lending her voice to the song and movement. Chika, independent female rapper known for her vicious flow and fearless lyrics, contributed verses to finish the song.

The song is being released in partnership with March For Our Lives which is a non-profit organization aimed at ending senseless gun violence, founded by a group of students from Marjory Stoneman Douglas High school in Parkland, Florida. Together these students and artists are asking Americans to take to the polls this fall to vote for candidates who support common sense gun laws.

McCann, The Mill+, Wool & Tusk, Mellow Media, Sound Lounge and production crew and cast, including former students from Marjory Stoneman Douglas, have donated their services to help March For Our Lives and the musical artists. Together, they produced “Safe”—a groundbreaking new music video, which encourages people to vote for politicians who support sensible gun legislation. A portion of the proceeds from the song will go to March For Our LIves.

Credits
Agency Network: McCann Worldgroup
Holding Company: Interpublic Group
Production Company: The Mill
Advertiser Brand: March for Our Lives
Advertising Agency: McCann New York
Entrant Company McCann New York
Music/Sound Company: Sound Lounge
Production Company (additional): Wool + Tusk
Chief Creative Officer: Sean Bryan
Chief Creative Officer: Tom Murphy
Creative Advisor: Joyce King Thomas
Chief Production Officer: Nathy Aviram
Senior Art Director: André De Castro
Senior Copywriter: Nick Larson
Producer: Gaby Levy
Executive Creative Director: Susan Young
Executive Creative Director: Daniela Vojta
Chief Communications: Jeremy Miller
President: Devika Bulchandani
Senior Social Strategist: Jorden Berger
Director: Ben Smith
Executive Producers: Ian Bearce
Executive Producer: Christina Thompson
Producer: Tia Perkins
VFX Production: Christina Thompson
Producer: Grace Tober
Line Producer: Roshni Kakas
Chief Creative Officer: Angus Kneale
Creative Director: Ben Smith
Executive Music Producer: Rob Kaplan
Executive Music Producer: Aaron Mercer
Sound Designer: Marshall Grupp

We feel that this fearful girl will truly make the voices of victims (who may have survived) and of the feared parents and kids alike to fall on the ears of concerned authorities for a much-awaited gun reform.

She can’t be fearless if she’s afraid to go to school. #fearfulgirl pic.twitter.com/6XO3x8bwpS

— Change the Ref (@ChangeTheRef) November 2, 2018

This article is about:
Fight gunfire with fire, #fearfulgirl, Gunfire, Change the Ref, New York, Kristen Visbal, Manuel Oliver, Joaquin Oliver, McCann, The One Club for Creativity, MullenLowe, Outdoor, Campaign, Fearless Girl, Fearful Girl, Gun Violence, State Street Global Advisors

Students, teachers and industry experts report high school yearbooks continue to be amazingly popular among the digital natives of the Snapchat generation.

Rather than a song or lyric or joke, students are encouraged to donate a “Common Sense Quote,” whether it’s a call to action for legislators or thoughts on what a gun-free environment looks like, as the violence continues unabated.

The campaign includes:

• donateyourquote.com: a website where students can generate a shareable image pledging their commitment by uploading a yearbook photo and their own quoteCommon.
• Sense Quotes: an online video featuring 14 real students’ thoughtful quotes to spread the word to their peers.
• Bound Book: The goal is to amass all the quotes received in a physical book that will be shared with members of Congress to spur common sense gun reform.

“In the quest for common sense gun reform, students around the country are finding their voices. And what better place for them to express their opinions than through a space they’ve been expressing themselves for decades: the iconic student yearbook quote,” said Nick Wilson, Executive Director of States United to Prevent Gun Violence.

He continued, “At States United to Prevent Gun Violence, we support student efforts to make a difference. That’s why it was important for us to get behind these students and this initiative. We want to help amplify student voices around the country so that America can take one more step toward safer schools and a safer society.”

The effort will be supported by high-profile activists in social media and public relations.

John Patroulis, Chief Creative Officer of Grey New York, said, “With gun violence in the headlines and the midterm election days away, States United is looking to high school seniors to lead the way and be the generation that finally makes Congress listen and enact common sense gun reform. There is real wisdom in their quotes.”

About States United to Prevent Gun Violence:

States United to Prevent Gun Violence (States United) is a national non-profit organization founded in 1999 by state gun violence prevention groups. States United is the only organisation representing state-led gun violence prevention groups. Its 32 State Affiliate organizations – together with allies in other state groups – are committed to a 50-state solution to gun violence. States United believes that strong state-based organizations that reflect the unique landscape of attitudes and challenges in each state are essential to building grassroots support and affecting legislative change at the state and national level.

Credits:
Client – States United to prevent gun violence

Nick Wilson – Executive Director
Barbara Hohlt – Treasurer
Stephen White – Operations Manager

Grey
John Patroulis – Worldwide Chief Creative Officer
Rob Lenois – Deputy Chief Creative Officer
Jeff Stamp – Deputy Chief Creative Officer
Leo Barbosa – Creative Director
Cuanan Cronwright – Creative Director
Dan Greener – Copywriter
Shannon Smith – Art Director
Morgan Marc – Project Manager
Elizabeth Gilchrist – SVP, Account Director
Grace Hargrave-Thomas – Senior Account Executive
Christopher Izzo – Senior Digital Producer
Michael Nicosia – Director of Technology
Mariana Scaff – Tech Lead
Liniquer Fractucello – Front End Developer
Fabio Lenzi – Front End Developer
Bruno Azzi – Front End Developer
Luan Lopes – Quality Assurance
Hetal Patel – Marketing Sciences
Kenny Gold – SVP, Director/Social Media
Han Lin – Group Creative Director/Design
Brianna DiFelice – Designer
Colin White – Creative Technologist

John Grudzina – EVP, Chief of Staff & General Counsel
Katrina Dibbini – Counsel
Davis & Gilbert – Outside Counsel

Owen Dougherty – Chief Communications Officer
Courtney Engel – SVP, Activation, Talent & PR
Laura Konopack – SVP, Activation, Talent & PR
Ryan Hallett – VP, Public Relations
Kirsten Schubert – Account Supervisor, Public Relations

Townhouse Production Agency
James McPherson – Chief Production Officer, NA
Tania Salter – Head of Integrated Production
MJ Soler – Integrated Producer
Adam Defrin – Director
Amanda Rodriguez – Producer
Lauren Kulchinsky – Head of Creative Content
Tom Brink – Director of Photography
Steve Hafner – Editor
John Dillon – Producer
Michaela Moriarty – Producer
Dante Desole – Sound Engineer
Nina Pratt – Casting Director
Cecelia Critchley – VP, Executive Business Affairs Manager
Kurt Steinke – Music Producer

James McPherson – Chief Production Officer, NA
Tania Salter – Head of Integrated Production
MJ Soler – Integrated Producer
Adam Defrin – Director
Amanda Rodriguez – Producer
Lauren Kulchinsky – Head of Creative Content
Tom Brink – Director of Photography
Steve Hafner – Editor
John Dillon – Producer
Michaela Moriarty – Producer
Dante Desole – Sound Engineer
Nina Pratt – Casting Director
Cecelia Critchley – VP, Executive Business Affairs Manager
Kurt Steinke – Music Producer

Hogarth Brasil – Telecine Company

Luca Leocadio – Colorist
Paul Schneider – Producer

Asche & Spencer – Music Company

Credits:
Advertising Agency: DDB Canada Vancouver
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Dean Lee
Creative Director: Dean Lee
Associate Creative Director: Daryl Gardiner
Copywriter: Geoff Vreeken
Art Director: Daryl Gardiner
Designer: Daryl Gardiner
Account Supervisor: Roger Nairn
Print Producer: Kimberly Billan
Photographer: Frank Hoedl
Retoucher: Frank Hoedl
Digital Production Artist: Laurel Miller