GUT – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Wed, 06 Sep 2023 07:23:19 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png GUT – Campaigns of the World https://campaignsoftheworld.com 32 32 Under Armour: Love at first watch | When Marketing truly meets consumer-demand https://campaignsoftheworld.com/digital-campaigns/under-armour-love-at-first-watch/ Fri, 07 Aug 2020 07:50:58 +0000 https://campaignsoftheworld.com/?p=20109 Argentina has produced some of the biggest names in soccer history. Thus, it doesn’t come as a surprise that the South American nation holds soccer in high regard. Till 2017, Argentinian fans of the sport enjoyed free broadcasts of soccer matches. But, free broadcasts turned into pay-per-view events. The spectators who enjoyed games from home met this development with a heavy backlash. However, a recent intervention by Under Armour gave fans a reason to rejoice. In the name of a campaign called Love at First Watch, Under Armour unlocked the pay-per-view nature of Argentinian soccer.

Under Armour: Love at first watch

As depicted by GUT Buenos Aires, the agency that drafted the campaign, Under Armour gave soccer fans a free soccer broadcast after a hiatus of 2 years. To make this happen, the brand sponsored the jerseys of two top soccer teams. When both the teams clashed on the ground, soccer fans watched the broadcast for free. Incidentally, the grand reveal of the jerseys was also staged at the same time.

All in all, the event amassed 44 million viewers and +34 million impressions. By giving soccer fans what they wanted the most, Under Armour bathed in an ocean of effective marketing. We commend the brand’s out-of-the-box thinking and stand in awe of the whole campaign.

Credits
Agency: Gut, Buenos Aires, Argentina
Campaign: Love at first watch
Advertiser: Under Armour

Tags:
Sport, Digital Marketing, Football, Soccer, Argentina

]]> Popeyes Chicken Sandwich: Popeyesgate at Sweet Dixie Kitchen https://campaignsoftheworld.com/film-and-video/popeyes-chicken-sandwich-popeyesgate-at-sweet-dixie-kitchen/ https://campaignsoftheworld.com/film-and-video/popeyes-chicken-sandwich-popeyesgate-at-sweet-dixie-kitchen/#respond Sun, 11 Aug 2019 04:38:49 +0000 https://campaignsoftheworld.com/?p=16985 Wondering where you can get the Popeyes new Chicken Sandwich? Not at Popeyes restaurants. Popeyesgate at Sweet Dixie Kitchen.

A couple of years ago, a couple of guests discovered Sweet Dixie Kitchen, a trendy brunch spot in Long Beach, CA, was serving Popeyes chicken and presenting it as their own. Owner, Kim Sanchez, was spotted walking through the front door with Popeyes bags and it went viral. People freaked out, and the backlash on social media sparked what was aptly named #POPEYESGATE.

Popeyes Chicken Sandwich: Popeyesgate at Sweet Dixie Kitchen

Today, we decided to acknowledge their admiration and invited them to pre-release our biggest product launch in the past 30 years: The Popeyes Chicken Sandwich. Available at Sweet Dixie Kitchen August 8th and 9th only. Available at Popeyes restaurants nationwide August 12th.

Credits
Advertising Agency: GUT, Miami, USA
Founder, CCO: Anselmo Ramos
ACD, Writer: Jeff Hodgson
ACD, Art Director: Eliana Ferrer
Sr. Copywriter: Frank Garcia
Sr. Art Director: Giulia Magaldi
Managing Director: Ricardo Honegger
Management Supervisor: Monique Beauchamp
Producer: Cecilia Salguero
Jr. Strategist: Wonsik Cho
Business Affairs Manager: Karen Murillo
Production Company: [REDACTED] Content
Director: Alex Grossman
Executive Producer: Dave Bernstein
Production Supervisor: Aaron Bradley
Director of Photography: Eric Talesnick
Editorial: Cosmo Street
Editor: Lorenzo Bombicci
Assistant Editor: Andrew Corrales
Producer: Chelsea Spensley
EP: Yvette Cobarrubias
Online: Cosmo Street
Finishing/VFX Producer: Chelsea Spensley
Flame/VFX Artist: Shinya Sato
3D Designer/Animator: John Erdman
Sound Design: Beacon Street Studio
Mixers: Amber Tisue
Producer: Kate Vadnais
EP: Leslie DiLullo
Color Correction: Apache
Senior Colorist: Steve Rodriguez
Senior Producer: Caitlin Forrest
Executive Producer: LaRue Anderson

Tags:
Popeyes Louisiana Kitchen, Film, United States, Food, Popeyes, GUT, Popeyes Chicken Sandwich, Sweet Dixie Kitchen, Popeyesgate, Digital Film

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