As the pandemic took hold and gyms shut down, online searches for ‘home exercises’ rose by over 400%. Adidas wanted to leverage its impact…
The pandemic has already taken away so many things from us, especially our freedom. The freedom to go wherever we want. The freedom to take…
Nike Go BKK Campaign by BBH, Singapore Local insight: Running in Bangkok is restricted to gyms (No fun) Or parks, where you’re running in circles…
Maintaining fitness is an important part of life, but many people do not get the motivation to be consistent in their fitness regime. Therefore, with…
JCDecaux Colombia transformed 6 bus shelters in Bogotá and Cali into outdoor gyms for Reebok’s “The Gym is Everywhere” campaign. Reebok has a communication strategy focused…
Keep track of your fitness on the go. Samsung Gear S2 is loaded with features to help you raise your game, including logging your water…
They put hidden cameras in some Rio de Janeiro GYMs. But their intention was not to do a social experiment.