Diwali advertising has its familiar ingredients: lights, sweets, gifts and homecomings. But the campaigns that stay with us often find something fresh within these traditions. A familiar emotion, an unexpected perspective or a simple story can make a festive film worth watching.

As brands roll out their Diwali campaigns for 2026, we’re bringing them together in one place. From thoughtful brand films to entertaining festive ads, this is a growing collection of campaigns capturing the many moods of Diwali.

Explore the videos below, discover the ideas behind them and check back as we add more campaigns throughout the festive season.

Amazon India – This Diwali, deliver the love

P•TAL: Punjabi Thathera Art Legacy – Bring Home Shubh Laabh

HP – The Lights of Change

KitKat – Break Hai Toh Vibe Hai

Haldiram’s – Our Diwali Begins After Yours

Sabhyata – #Gharaayilakshmi

Cadbury Celebrations – #ThisNokJhokIsSweet

Utsav by Titan – Celebrate The Bonds That Become Family

Vivo India – Joy Of Homecoming

Luminous Solar – Iss Diwali, Apni #SochKaDiya jalao

Flipkart – A Village with hidden Diwali Deals

Stylish and Comfortable Diwali with Paragon Footwear

Invesco Mutual Fund

Google India

Diwali may come around every year, but the stories brands choose to tell are always changing. We’ll keep updating this collection with more Diwali campaigns as they arrive. You can also explore our Film and Video Campaigns and revisit our collection of Diwali campaigns from 2022.