Hall of Shame – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Thu, 04 Jan 2024 06:51:39 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Hall of Shame – Campaigns of the World https://campaignsoftheworld.com 32 32 The perfect response from ‘Gett’ against Uber’s surge pricing https://campaignsoftheworld.com/ooh-campaigns/the-perfect-response-from-gett-against-ubers-surge-pricing/ https://campaignsoftheworld.com/ooh-campaigns/the-perfect-response-from-gett-against-ubers-surge-pricing/#respond Wed, 22 Jun 2016 05:17:25 +0000 https://campaignsoftheworld.com/?p=9521 Gett, NYC’s Black Car App, is launching a billboard campaign in New York that takes direct aim at largest rival, Uber for being too expensive.

The campaign targets Uber’s surge pricing, which takes hold when rider demand is high. Surge pricing uses multiplied fares to entice drivers to make pickups in high-demand areas.

The ads will appear on phone kiosks, bus shelters, digital panels, and almost 600 subway cars.

Gett billboard campaign for Uber’s surge pricing

Gett billboard campaign for Uber’s surge pricing

Gett billboard campaign for Uber’s surge pricing

Gett billboard campaign for Uber’s surge pricing

Gett billboard campaign for Uber’s surge pricing

Gett billboard campaign for Uber’s surge pricing

Gett billboard campaign for Uber’s surge pricing

Gett billboard campaign for Uber’s surge pricing

Gett billboard campaign for Uber’s surge pricing

Gett billboard campaign for Uber’s surge pricing

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Source: Business Insider

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