Handicraft – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Wed, 17 Oct 2018 12:23:58 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Handicraft – Campaigns of the World https://campaignsoftheworld.com 32 32 SBI Life Insurance launches ‘Main Se Hum’ a digital video campaign this Navratri https://campaignsoftheworld.com/digital-campaigns/sbi-life-insurance-main-se-hum-digital-campaign-featuring-pabiben-rabari/ https://campaignsoftheworld.com/digital-campaigns/sbi-life-insurance-main-se-hum-digital-campaign-featuring-pabiben-rabari/#respond Wed, 17 Oct 2018 12:23:58 +0000 https://campaignsoftheworld.com/?p=14438 WATConsult and SBI Life Insurance have launched a new digital video commercial (Main Se Hum) to mark the occasion of Navratri, a festival full joy and togetherness. The video showcases the journey of Pabiben Rabari, a handicraft businesswoman and artist from a small town of Kutch. The commercial highlights her real-life struggle of gathering like-minded women from in and around her village and encouraging them on starting a business, ensuring a new lease of life and self-sufficiency among them.

YouTube Video

Credits:
Brand: SBI Life Insurance
Artist: Pabiben Rabari
Artist website: http://www.pabiben.com/
Agency: WATConsult
Campaign: Main Se Hum
Hashtag: #MainSeHum
Director: Rushil Byala
Assistant Director: Shara Ahmed
Script: Vedansh Shrivastava & Rushil Byala
Executive Producer: Aayush Dua
Production Manager: Ayub
D.O.P: Amogh Deshpande
Chief AC: Dinesh Acharya
2nd OP: Siddharth Sathyajit
Gaffer: Shantanu
Art Director: Nikita Verma
Costume: Meher Ahmed
Assistant 1: Vishwa Hemani
Assistant 2: Neha K Sharma
Makeup: Billy Manik and team
Sound Recordist: Mangesh
Offline Editor: Divyashree Samantaray
Colorist: Sebastian

This Navratri campaign is about:
SBI Life Insurance, WATConsult, Digital Commercial, Handicraft, Inspiring Campaign, Digital campaign, Advertising campaign, Embroidery, Hari Jari, Pabi Bag

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