Happy Mothers Day – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Fri, 20 Mar 2026 14:37:28 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Happy Mothers Day – Campaigns of the World https://campaignsoftheworld.com 32 32 Mother’s Day Creatives by Brands https://campaignsoftheworld.com/digital-campaigns/mothers-day-creatives-2020/ Sun, 10 May 2020 09:00:27 +0000 https://campaignsoftheworld.com/?p=19235 Brands celebrating Mother’s Day 2020. Here are few Mother’s Day Creatives

Fevicol

Zomato

Pizza Hut

Dunzo

McDonalds

Lakme Salon

PolicyBazaar

aLL Plus Size

Aditya Birla Group

Red Chillies Entertainment

ICICI Lombard

Mother Dairy

Movies Now

MNX Movies

Romedy Now

MN+

Universal Pictures India

Tags:
Happy Mother’s Day, Mothers Day Ads, Mother’s Day Campaign, Best Mother’s Dy Ads, Digital Campaign, Advertising Campaign, Advertising Agency, India, Mother’s Day 2020, Mother’s Day Creatives

]]> Serta: ‘Your Baby Is Your Coupon Sale’ is probably the best gift for sleep-deprived parents’ https://campaignsoftheworld.com/film-and-video/serta-your-baby-is-your-coupon-sale/ https://campaignsoftheworld.com/film-and-video/serta-your-baby-is-your-coupon-sale/#respond Mon, 20 May 2019 02:43:13 +0000 https://campaignsoftheworld.com/?p=16257 Newborns take up parents’ much of the 24-hours of a day to the extent that they lose about as much as 350 hours in the first year! Thus, all that parents need is a comfortable sleep, whatever time they do get to sleep. We think Your Baby Is Your Coupon Sale campaign by Serta is a good attempt to make sure that when mom and dad get time to take a nap, they do so in deep comfort.

The brand also wants to eliminate the disappointment of discounted shopping for parents when they go berserk searching for the damn coupon. You never find it when you truly need it, isn’t it? So, Serta launched a brilliant Mother’s Day promotional offer that it called “Your Baby is Your Coupon” sale. Now, all that the parents had to do was bring their babies to a participating retailer and the babies’ mere presence got them a discount or a gift worth up to $300! Not bad at all! And that was not all. Serta gifted new Serta mattresses to moms who delivered a new baby and posted about the good news on Mother’s Day 2019.

Visit Campaign Website

#SertaComfortable

Tags:
Film, United States, Leo Burnett, Mother’s Day, Serta mattress, crib mattress, Your Baby Is Your Coupon Sale, Happy Mother’s Day, Best Mother’s Day Ads, Ad Campaigns, Best Tv Commercials , Inspiring Short Films, Best Commercial Ads, Best TV Ads

]]> https://campaignsoftheworld.com/film-and-video/serta-your-baby-is-your-coupon-sale/feed/ 0 WATConsult’s #FlauntTheGap campaign portraying several dilemmas that a new mom face while building her CV https://campaignsoftheworld.com/film-and-video/watconsult-flaunt-the-gap/ https://campaignsoftheworld.com/film-and-video/watconsult-flaunt-the-gap/#respond Thu, 16 May 2019 08:34:12 +0000 https://campaignsoftheworld.com/?p=16220 WATConsult, the digital and social media agency from Dentsu Aegis Network introducing new maternity policies starting from this year. On this Mother’s Day, they launched a new campaign #FlauntTheGap portraying several dilemmas that a new mom face while building her CV.

Most women, after attaining motherhood face a dilemma of whether they should put their career first or family first. If she picks the former, she is judged for not caring enough for her child, and if she chooses the latter, her CV is augmented with a huge gap between jobs.

The job of a mother is the toughest one, it hones her multitasking abilities, patience, time-management, and other skills. However, only 27% of women return to work after a pregnancy hiatus. The primary reason for this is the ruthless nature of the competitive corporate world. New moms are immediately shot down with prejudiced judgment.
With an aim to change this thought, WATConsult, the digital and social media agency from Dentsu Aegis Network launched a new campaign, #FlauntTheGap. The insight was simple, that new moms are often judged by the corporate world and not given a chance to restart their careers after the maternity break. Launched on this Mother’s Day, the campaign leveraged all social media platforms enabling new mothers to apply at moms@watconsult.com for suitable jobs at WATConsult.

The agency also altered their Maternity policies this year by extending a hand towards creating some balance for new mothers in their personal and professional life by granting them 6 months of maternity leave, extended by 6 months of flexible hours. For an agency with 400 employee mark and with a greater female ratio, this initiative is a welcoming step.

Tags:
Mother’s Day campaigns, Mother’s Day 2019, Happy Mother’s Day, Mother’s Day Ads, #FlauntTheGap, Digital, TV, Film, Mother, Best Digital Campaigns, social media campaigns, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads

]]> https://campaignsoftheworld.com/film-and-video/watconsult-flaunt-the-gap/feed/ 0 Telcel – Dads who are also moms | Mother’s Day Campaign created by La DobleVida https://campaignsoftheworld.com/digital-campaigns/telcel-dads-who-are-also-moms-mothers-day-campaign-by-la-doblevida/ https://campaignsoftheworld.com/digital-campaigns/telcel-dads-who-are-also-moms-mothers-day-campaign-by-la-doblevida/#respond Sun, 13 May 2018 02:28:45 +0000 https://campaignsoftheworld.com/?p=13397 On the occasion of Mother’s Day, the agency founded by Manuel Camacho and Miguel Mendiola, presented the new campaign designed for its client Telcel. “Dads who are also moms”

This commercial deals with a current theme, since we are living new times, in which we look for new ways to transport and connect and new experiences to listen to music or to entertain ourselves.

Despite this, we stop very little to talk about the new ways of making family and the new roles that we are in each of them, so with this work, Telcel and La Doblevida look for a tribute this May 10th, to all those parents who, in some way, share a role that in the past was exclusive to moms.

“This campaign is very important for us and for Telcel because it seems important to recognize the different and new ways of connecting to express love. The power of a message is its emotional connection and its cultural relevance. Nowadays, surely we all know a dad like that and that is why he thrills us, but rarely has he been recognized. The same for all those moms who have brought their children forward without caring about the old roles, only unconditional love” commented Manuel Camacho.

“Dad-Mom” manages to convey that the celebrations of always now are and will be more inclusive, since those models that do not always adapt to the great diversity of the family that we have today and above all because love is love.

Credits:

Client: Telcel
Campaign: Dad – Mom
Agency: La DobleVida
General Management Cretive: Manuel Camacho / Jorge Martinez
Creative Direction: Manuel Camacho / Jorge Martinez / Carlos Perez
Art Direction: Jorge Martinez
Editorial: Manuel Camacho / Carlos Perez
Produced by agency: Ana Tiscareño
Customer Service Department: Miguel Mendiola
CMO Telcel: Marcela Velasco
Telcel Marketing: Marcos Linares / Sergio Pathjer / Naye Marin
Production house: Oriental films
Director: B & C
Producer: Mauri Clavijo / Paola Ortega

This mother’s day ad is related to:
Best mothers day campaign, Happy mother’s day, Mother’s day idea, Digital film, Telcel, La DobleVida, Advertising campaign, Marketing strategy

]]> https://campaignsoftheworld.com/digital-campaigns/telcel-dads-who-are-also-moms-mothers-day-campaign-by-la-doblevida/feed/ 0 FCB Inferno’s Mother’s Day 2017 campaign “Thank you Mom” for Pearson’s Project Literacy https://campaignsoftheworld.com/digital-campaigns/fcb-infernos-mothers-day-2017-campaign/ https://campaignsoftheworld.com/digital-campaigns/fcb-infernos-mothers-day-2017-campaign/#respond Tue, 16 May 2017 15:14:14 +0000 https://campaignsoftheworld.com/?p=11622 FCB Inferno’s Mother’s Day 2017 campaign “Thank you Mom” for Pearson’s Project Literacy sheds light on the often-concealed issue of adult illiteracy that is so prevalent across the US. With 32 million adults unable to read or write, a parent’s illiteracy directly impacts his or her child’s future. FCB Inferno’s “Thank you Mom” initiative urges children to thank their mothers this Mother’s Day for giving them the gift of literacy.

You’ve probably got a million reasons to be thankful to your mom, but if you wrote her a card this Mother’s day, you’ve got another one.
Literacy is the single biggest indicator of success in life, and whether your parents can read and write is the biggest predictor of if you will be able to read and write as well.
www.projectliteracy.com/thankyoumom

Credits
Advertising Agency: FCB Inferno
Brand: Project Literacy
Copy Writer: Martin McAllister
Art Director: Julia Ferrier
Senior Account Director: Helena Georghiou
Senior Account Manager: Charlie Griffith
Strategy Director: Julie Lagan
Media/Social: Chloe Belloin and Laura Visick

Video Related to:
celebrates Mother’s Day, Project Literacy, child’s future success, suffer from a drug addiction, Mother’s day,Mother’s day gift, Mother’s day Card, Thank you mom, US Literacy, Happy Mother’s Day, International Mother’s Day, Campaigns of the world, Emotional Ads, Best mothers day ads, FCB Inferno, FCB Inferno’s new campaign, parent’s illiteracy, Pearson’s Project Literacy

]]> https://campaignsoftheworld.com/digital-campaigns/fcb-infernos-mothers-day-2017-campaign/feed/ 0 Rajnigandha Silver Pearls ‘Acha hai #MaaKehtiHai’ TVC on the occasion of International Mother’s Day https://campaignsoftheworld.com/film-and-video/rajnigandha-silver-pearls-acha-hai-maakehtihai-mothers-day/ https://campaignsoftheworld.com/film-and-video/rajnigandha-silver-pearls-acha-hai-maakehtihai-mothers-day/#respond Tue, 16 May 2017 06:18:17 +0000 https://campaignsoftheworld.com/?p=11614 Rajnigandha Silver Pearls, has launched a new video titled Acha hai #MaaKehtiHai on 11 May, paying tribute to all the loving and caring mothers on the occasion of International Mother’s Day.

Carrying forward the success of the ‘Maa Kehti’ Hai campaign of past, the new video with an emotional storyline will be released on Facebook followed by an audience engagement exercise across social media channels, where users will be invited to share their mother’s story and tell us about their greatest hero; ‘Your story begins with your mother’s story and that story is the greatest of them all!’ This #Mothers Day! #MaaKehtiHai”. The campaign highlights the inherent goodness that resides in every mother and connects with the brand proposition “Achchai Ki Ek Alag Chamak Hoti Hai”.

This film is based on the insight that mothers are taken for granted and their advice & instructions are not always appreciated by the kids. This video shows how difficult it is to manage a day without your mother.

Commenting on the campaign, Mr. Rajeev Jain, Associate VP, Marketing, DS Group said, ‘’ The core essence of Rajnigandha Pearls, is ‘Achchai’, the inner goodness, which is an integral part of the brand’s communication. Rajnigandha Silver Pearls is celebrating Mother’s Day by releasing a video titled ‘Acha hai Maa Kehti hai’ because mothers have abundant inner goodness that makes them stand out and shine. The video emphasizes not only on a mother’s importance and existence in our lives but also highlights her sacrificing and giving nature. The campaign is in sync with the brand’s proposition of Achchai ki ek alag chamak hoti hai.”

Rajnigandha Silver Pearls has been running this campaign successfully for two years now. Last year too, the campaign received a great response. The video generated total 90 mn+ impressions on various platforms like Youtube, Facebook and Twitter.

]]> https://campaignsoftheworld.com/film-and-video/rajnigandha-silver-pearls-acha-hai-maakehtihai-mothers-day/feed/ 0 7 Most Beautiful and Creative Ads this Mother’s Day https://campaignsoftheworld.com/digital-campaigns/7-most-beautiful-ads-this-mothers-day/ https://campaignsoftheworld.com/digital-campaigns/7-most-beautiful-ads-this-mothers-day/#respond Sun, 14 May 2017 11:35:13 +0000 https://campaignsoftheworld.com/?p=11596 #Givemeaning to your Mother’s day with American Greetings

This mother’s day, American Greetings try to #givemeaning through a beautiful message in their advertisement. The advertisement does not fail to bring out the emotions behind Mother’s Day. The use of the right words to express feelings is imperative and American Greetings, through their Mother’s Day 2017 campaign, tries to bring out this message. So this Mother’s Day, share a greeting card with your mom with a meaningful message that tells her exactly what she means to you. Trust us; a greeting card is all it takes to put a smile on a mother’s face.

Credits:
Brand: American Greetings
Agency: MullenLowe
Managing Partner Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director: Andrea Mileskiewicz
Creative Director: Blake Winfree
Creative Director/Copywriter: Allison Rude
Creative Director/Art Director: Brian Leech
Executive Director of Integrated Production: Lisa Setten
Director of Broadcast Production: Zeke Bowman
Senior Broadcast Producer: Vera Everson
Assistant Broadcast Producer: Kimberly Reid
Business Affairs Manager: Felicia Simmons
Group Account Director: Rebekah Pagis
Account Director: Jessica Zdenek
Production Company: Park Pictures
Director: The Mercadantes
Executive Producer: Scott Howard
Line Producer: Timory King
DP: Daniel Mercadante
Editorial: PS260 West
Editor: JJ Lask
Junior Editor: Colin Reilly
Junior Producer: Marlinda Walcott
Executive Producer: Carol Dunn
VFX: MPC LA
Lead VFX Artist: Cynthia Lee
Producer: Sarah Laborde
Executive Producer: Elexis Stearn
Licensed Music Track: “Traveling”
Composer: Goldmund
Audio Post: Eleven Sound
Merlin SC Distribution
Sound Design/Mixer: Jeff Payne
Assistant Mixer: Jordan Meltzer
Executive Producer: Melissa Elston

EHarmony – Because there is someone out there for everyone

The advertisement brings out the hesitance of mothers when they go back to the world of dating. #eHarmony comes to the scene here to highlight the fact there is a right person out there for everyone. There is a website where you can find like-minded individuals who would understand you rather than judging you. This is a very practical scenario where a woman with a kid struggles to find somebody good enough for her, and the message resonates with us thoroughly. So this mother’s day, let your mom know that she deserves to have someone in her life who makes her happy because there’s someone meant for everyone.

Credits:
Directed by Sheridan O’Donnell
Production Company: Hardline Films
Client: eHarmony
Campaign: eHarmony- Someone For You

Strong moms with sick kids – More power to you with GetBetterGifts.CA

This advertisement brings home the fact that how strong some mothers have to be when their children are sick and possibly in the midst of some untreatable condition. It’s a very heart-rending video that makes us see the massive strength that these women possess to go through something so enormous and still contain the fight in them to go on day after day. So this Mother’s Day, let us be the source of strength for some mothers and give them the courage to get up, dust themselves off because tomorrow will be a much better day.

Stand with these strong mothers with GetBetterGifts.CA

Credits:
Agency: Cossette Toronto
Client: SickKids Foundation

This Mother’s Day Stay Giant with Brawny

This lovely advertisement shows all that the word MOTHER stands for. They are always standing tall and straight for their kids. This ad shows how moms go through different roles and responsibilities during a day. Taking excerpts of Snapchat videos from real life parents, this advertisement just nails it completely.

Therefore the slogan in the end rightly puts says “Once a mother, always a giant.” This small message from Brawny actually summarizes all the ordeals and lives of mothers in a very precise and articulate manner. So this mother’s day, stay giant with Brawny Paper Towels.

Credits:
Title: Once a Mother, Always a Giant
Agency: Cutwater
Campaign: Stay Giant
Advertiser: Brawny
Production Company: Karen X
Director of Photography: Benjamin Von Wong
Chief Creative Officer: Chuck McBride
Associate Creative Director: Aaron Sanchez
Art Director: Rebecca Schefkind
Copywriter: Kristi Lira

This mother’s day, #SwearLikeAMother | Kraft Macaroni & Cheese

The Mother’s Day special advertisement by Kraft Macaroni and Cheese touches upon the everyday stress that a mother faces. One of the things being NOT swearing in front of their kids. The advertisement is hilarious because it teaches interesting ways of swearing in front of children. This way you take your frustration out but don’t really become a bad influence on your kids.

It is a very creative commercial that brings humor out of the daily problems faced by women once they become mothers. The #SwearLikeAMother book is a nice gesture from Kraft Macaroni and Cheese that is making their lives easier through their product as well as their small gift.

CREDITS
Client: Kraft Macaroni & Cheese
Campaign Title: Make It Right
Execution Title: Swear Like a Mother
Agency: CP+B, Boulder
VP/Chief Creative Officer: Ralph Watson
VP/Executive Creative Director: Adam Chasnow
VP/Creative Director, Art Director: Dave Steinke
VP/Creative Director, Copywriter: Peter Knierim
Senior Integrated Producer: Annie Turlay
Production Company & City: Hungry Man, NYC
Director: Hank Perlman
Director of Photography: Mott Hupfel
EP/Managing Partner (Production Co): Kevin Byrne
EP/Director of Sales (Production Co): Dan Duffy
Line Producer/Head of Production (Production Co): Julie Kopitsky
Editorial Company & City: 11 Dollar Bill, Boulder
Editor: Jess Weber
Colorist: Clark Jackson
Graphics/Compositor: Christian Robins
Producer: Lisa Effress
Mix & Sound Design Company & City: Soundspace, CO, Boulder
Sound Design & Audio Engineer: Matthew Polis
VP/Managing Director: Devin Reiter
Group Account Director: Rob Hofferman
Content Supervisor: Anne Crosby
Content Manager: Ashley Huehnerfuss
VP/Group Strategy Director: Kaylin Goldstein
Associate Planning Director: Dominic Hanley
Senior Business Affairs Manager: Joanna Lee
Project Manager: Laura Crow
Agency: Alison Brod Marketing + Communications
Agency: Starcom

Dogs – a woman’s best friend

“Don’t need a man when I come home / ‘Cause my bed is a literal bone zone.”

This advertisement brings another facet of motherly love to light with the #DogAnthem . Dog Moms are demonstrated to love their dogs as much as a mother loves her newborn baby. The “Dog Anthem” rap is light & fun, but this advertisement successfully underscores how women only need a dog in their lives to make up for all kinds of absences. According to the Dog Mom’s, men are superfluous if they have a pup around them. Period! So let us all women make shower our love on one of these very faithful creatures and bring our motherly instincts to the fore.

Lyrics:

Wake up in the morning my dog’s on a routine
Walk him in my jammies don’t care if I’m seen

Covered in fur, poop bags in my pocket
I know I look good so don’t get a red rocket.

Casually strollin with a turd in my hand
Wondering where the hell’s the closest trash can

Peeing everywhere Brooklyn Bridge to the Rockies
He’s Markin’ territory – s’what we do on our walkies

Never leave the house without my lint roller
Hell yea I got a geriatric pug in this stroller (Kirnan with Noodle in a stroller)

His instagram is popping I don’t mean maybe
He gets more likes than my sister’s baby

If you’re a dog mom here’s your camera roll
It’s just my dog’s face no matter how far you scroll

Storage is full? I’m like, psh, Siri please.
That’s why I rock him on my wall, shirt and keys

CHORUS:
If you’re a dog mom, put your hands up
This song’s for all the ladies who provide for their pup

When you’re a dog mom this is what you do
Cause they say you’re not my baby and I know it ain’t true

Went to the vet cause her poop was volcanic
We put her on a diet now that shit is organic

Bought him elevated bowls I’m a boss breadwinner
Now he doesn’t strain his neck while he’s eating his dinner

Toys & chews that’s where I’m throwin’ my paper
Don’t forget treats! It’s turkey-duck flavor

We poppin’ bottle service at the dog-friendly joints
if i cant bring my dog then I just don’t see the point

Here’s an invitation and don’t be tardy
I’m goin’ all out for my dog’s birthday party

Show up lookin fly & we’re sippin’ on Titos (Zoe)
She’s the life of the party: “And her paws smell like Fritos!”

CHORUS:
If you’re a dog mom, put your hands up
This song’s for all the ladies who provide for their pup

When you’re a dog mom this is what you do
Cause they say your not my baby and I know it ain’t true

Feeling mad pride when he rips out the stuffin’, i even give props when he doesn’t do nuthin
*spoken* You’re amazing

On my nanny cam while I’m in a board meeting,
Wonder what she’s doing “OH GOD WHAT ARE YOU EATING”

Reunited coming home, yo that shit is sacred
When i take off her collar, it looks like she’s naked!

So bomb at belly scratches, i’m like a dog masseuse
And I know he ‘ppreciates cause he brings me his Moose!

Don’t need a man when i come home
Cause my bed is a literal bone zone.

Fall asleep to the sound of you licking your parts
But you wake us both up when you’re scared of your farts

Can’t wait to wake up and do it over again
Say it with me now: DOGS ARE WOMAN’S BEST FRIEND

Ha! Ha! We out!
But we immediately want to come back in again.

Credits:
Written and Performed by: T-Spoon and ZZtophalf
Audio track and mixing/sound engineer: Billy Conahan
Produced by: Lisa Bernier + BARK
Video produced by: Katie Heller, Zoe Costello, Katie Kirnan, Wheaton Simis, Tim Skinner, Ally Nesmith, Lisa Bernier, Stacie Grissom + BARK
Edited by: Gen Liu

#AllHailMom, a tribute to all the strong women in history

#AllHailMom is a tribute to the strongest women in history who made their mark on the world in some way or another. Mothers are the real heroes during the lifetime of a child, and they never shy away from any kind of work no matter how backbreaking or stereotypically “manly” it is. This advertisement is one such homage to all these women in which kids of all ages declare their love & admiration for their mothers. So this Mother’s Day, let your moms know that they are the real heroes in your life.

Credits:
Client: Carhartt, Inc.
Agency: Carhartt Creative Department
Creative Director: Brian Bennett
Art Director: Ron Harper / Travis Yarrington
Copywriters: Brian Bennett / Dan Catterson
Producers: Chris Robinson / Matt Cleary / Tye Alexander / Brian Andrew Mendoza
Production Company: Pride of Gypsies
Director: Brian Andrew Mendoza
Director of Photography: Thomas Scott Statton
Editor: Brian Andrew Mendoza

]]> https://campaignsoftheworld.com/digital-campaigns/7-most-beautiful-ads-this-mothers-day/feed/ 0 Nutralite: #KeepItLite with moms – Happy Mother’s Day https://campaignsoftheworld.com/film-and-video/nutralite-keep-it-lite-with-moms-happy-mothers-day/ https://campaignsoftheworld.com/film-and-video/nutralite-keep-it-lite-with-moms-happy-mothers-day/#respond Tue, 10 May 2016 04:26:18 +0000 https://campaignsoftheworld.com/?p=8965 Growing up has definitely made us forget our first friend.
This mothers day, we want more kids to accept their mother’s friend requests or unblock them.
It’s time we #KeepItLite with moms and accept a friendship that will last a lifetime.

#KeepItLite with moms 🙂

]]> https://campaignsoftheworld.com/film-and-video/nutralite-keep-it-lite-with-moms-happy-mothers-day/feed/ 0 Bajaj Electricals: She gave us our name. It’s time we made her a part of it. https://campaignsoftheworld.com/film-and-video/bajaj-electricals-she-gave-us-our-name-its-time-we-made-her-a-part-of-it/ https://campaignsoftheworld.com/film-and-video/bajaj-electricals-she-gave-us-our-name-its-time-we-made-her-a-part-of-it/#respond Mon, 09 May 2016 09:29:34 +0000 https://campaignsoftheworld.com/?p=8961 She gave us our name. It’s time we made her a part of it.
This Mother’s Day add your mom’s name to yours on Facebook, Twitter or WhatsApp and give her what’s #RightfullyHers #HappyMothersDay

Brand: Bajaj Electricals

]]> https://campaignsoftheworld.com/film-and-video/bajaj-electricals-she-gave-us-our-name-its-time-we-made-her-a-part-of-it/feed/ 0 AskMe.com – There is one delivery they can’t make https://campaignsoftheworld.com/film-and-video/we-cant-do-everything-askmebazaar/ https://campaignsoftheworld.com/film-and-video/we-cant-do-everything-askmebazaar/#respond Mon, 09 May 2016 00:17:07 +0000 https://campaignsoftheworld.com/?p=8952 This is to those who can do everything! #happymothersday #AskmeDelivers

Advertiser: AskMe

]]> https://campaignsoftheworld.com/film-and-video/we-cant-do-everything-askmebazaar/feed/ 0 Dettol: Get the world ready for your little one. Happy Mother’s Day https://campaignsoftheworld.com/film-and-video/dettol-get-the-world-ready-for-your-little-one-happy-mothers-day/ https://campaignsoftheworld.com/film-and-video/dettol-get-the-world-ready-for-your-little-one-happy-mothers-day/#respond Sun, 08 May 2016 06:57:48 +0000 https://campaignsoftheworld.com/?p=8948 Dettol wishes Happy Mother’s Day
Dear Baby,
Welcome to the world. You will learn, discover and explore a lot of things around. And you will always find me by your side. Love, Mom

Dettol Mother’s Day – New Mother

Dear Baby,
You’re coming home! I can’t wait. I don’t know you so well, but I already know I love you very much. Love, Mom

Dettol Mother’s Day – You’re making friends

Dear Baby, looks like you have got lots of new friends to play with, but don’t worry, I’ll always be around- Love, Mom

Dettol Mother’s Day – You’re going places

Dear Baby, I love it when you run towards me and hug me and when you try to chase me down, I know you are a little explorer now and I’ll be guiding you always- Love, Mom

Dettol Mother’s Day – My little babysaurus

Dear Baby, sometimes all the food I cook is rejected by your curious tongue, but I’ll keep cooking until you are full- Love, Mom

Dettol Mother’s Day – Bringing Baby Home

Dear Baby,
Can’t believe you are finally here. You are everything to me & I will ensure everything to keep you safe. Welcome home! Love, Mom #GetTheWorldReady

Dettol: Get the world ready for your little one. Happy Mother’s Day

]]> https://campaignsoftheworld.com/film-and-video/dettol-get-the-world-ready-for-your-little-one-happy-mothers-day/feed/ 0 Practo chose the digital platform to thank the ‘first doctor’ of our lives, this Mother’s Day. #CallMomNow https://campaignsoftheworld.com/film-and-video/practo-callmomnow-happy-mothers-day/ https://campaignsoftheworld.com/film-and-video/practo-callmomnow-happy-mothers-day/#respond Thu, 05 May 2016 10:43:36 +0000 https://campaignsoftheworld.com/?p=8930 While smiling or crying. While falling or hurting. You always remembered her. To the first doctor you ever called.
Happy Mother’s Day. Watch their tribute to her and #CallMomNow

Background

This Mother’s Day Practo decided to do a campaign exclusively on the digital platform to say thank you to the ‘first doctor’ that people called out for when in need.

Execution

Practo launched a ‘Supermom’ series highlighting the sacrifice and contribution of a mother towards the development of her child. On Twitter, it went ahead with a video to launch #CallMomNow and posted, “While smiling or crying, while falling or hurting, you always remembered her. The first doctor you ever called. Happy Mother’s Day.” It reached almost 1.5 million people, gathered 95,000 views and over 30,000 interactions.

The brand launched a Twitter contest, where it asked the participants six questions about their relationship with their mothers. Practo used this contest to engage the consumer and draw him into the conversation. This was followed by heavy promotion on social media platform that led to a phenomenal response on Mother’s Day.

Result

YouTube garnered over 5,50,000 views in just two days. Meanwhile on Twitter, the trend #CallMomNow secured 18,754 tweets and was trending for three hours on the occasion of Mother’s Day. Facebook also was not far behind with total interactions of over 42,000 and over two million impressions. Further, the overall response of the campaign was phenomenal crossing a reach of over 50 million people within two days.

Credits
Advertiser: Practo
Agency: Geometry Global

]]> https://campaignsoftheworld.com/film-and-video/practo-callmomnow-happy-mothers-day/feed/ 0