Credits
Client: Gildemeister
Brand: Volvo
Agency: Havas Perú
CCO: Mauricio Fernández-Maldonado
Creative Director: Renzo Viacava
Head of Art: Daniel Alvan
Copywriter: Paulo Ballón
Content Manager: Victor Ruelas
Designer: Jeanpeare Villena
Account Director: Miluska Angulo
Account Leader: Diego Alegre

This campaign is about:
Volvo, sustainability, environmental impact, eco-friendly practices, corporate responsibility, green initiatives, climate action, Environment, Volvo Before The Words

According to a recent study, a concerning inequality has been discovered between men and women when it comes to sexual pleasure. The study, conducted by renowned condom brand Durex among Filipino individuals aged 18 to 34, reveals some eye-opening statistics. Shockingly, 22% of Filipino women admitted to not experiencing orgasms during sexual encounters, while a staggering 64% expressed a desire for greater satisfaction in the bedroom.

In stark contrast, the study found that 70% to 100% of men claimed to achieve orgasms during sex. These findings prompted Durex to initiate a thought-provoking social experiment known as “the unequal dinner.” The purpose was to provide male participants with firsthand experience of the dissatisfaction felt by their female counterparts.

During the event, women were treated to a sumptuous feast, while men were intentionally subjected to a meager serving of bread, ice-cold soup, and inattentive waitstaff. One particularly memorable moment was when some women requested skipping the appetizers and going straight to the main course, echoing phrases often uttered by men such as “we don’t have time for that.”

The impactful conclusion of the experiment came when the bill arrived, displaying the words, “Craving for more? That’s just how women feel after sex. Ask your partner.” This powerful message aimed to spark open conversations about sex and pleasure, fostering a progressive shift in the way these topics are discussed in the Philippines.

The ongoing progress in normalizing discussions around sex and pleasure in the Philippines is evident in recent years. By shedding light on the existing pleasure gap, Durex hopes to bring about positive change and promote equal satisfaction for all individuals in the bedroom.

Credits
Campaign: The Unequal Dinner
Client: Durex
Production Company: Holster
Agency: Havas/BKK

Fondation Emergence created a symbolic object, a 54-second watch, to highlight this injustice. 6 seconds less for every colour of the LGBTQ+ flag. The watch was created as part of an awareness campaign for May 17th, the International Day against homophobia and transphobia. For more, visit: http://www.54-secondwatch.com

May 17th is not yet officially recognized by the UN; thus we’re launching a petition to make it happen. In addition to wearing the watch, you can show your support by signing the petition: https://chng.it/rSfX7hqJ4k

The 54-second watch is an initiative of the Fondation Émergence, a non-profit organization fighting against homophobia and transphobia. For more, visit: https://www.fondationemergence.org/

Download The 54 Seconds Watch face for Wear OS

Credits
Client: Fondation Émergence / International Day against Homophobia and Transphobia
Agency: Havas Montreal
Tags: Fondation Emergence, Havas, Canada, Switzerland, North America, Europe, Digital, Film, Integrated, Public Interest, NGO, LGBTQ Advertising, The 54-Second Watch

Turkey will be a water-poor country in near future. Yet, people waste like there is no tomorrow.
Three years ago, Finish started a water preservation campaign. Although the dishwasher penetration rate is 80% in Turkey, 50% of the consumers pre-rinse their dishes, thus wasting 57 liters every cycle. The brand’s purpose is to end pre-rinsing and save 57 liters of water.

Turkish economy is not promising. The most popular investment choice in Turkey is buying and selling foreign currencies or gold. The daily value of the Dollar, Euro, and gold is on everybody’s radar.
In our third year of the water preservation campaign, we want to put water into every person’s plan.

Water is the most undervalued resource. Currencies, stocks, and oil is nothing compared to the value of water. And until now, there has been no attempt to show water’s actual value. With the help of the well-respected Turkish Industrial and Development Bank (TSKB) they created an index that shows the importance of water: Finish Water Index.

Reserves, forecasts, industrial, agricultural and domestic consumption all go into a regularly computed formula. The index is now 86, which is just above the critical value of 70. Below 70 is water-poor. Above 100 is plenty. As the index takes its place in our lives, we will understand the importance of water better.

Credits
Agency: Havas Istanbul
Campaign: Water Index
Country: Turkey
Advertiser: Finish
Chief Creative Officer: Ergin Binyildiz
Executive Creative Director: Volkan Dalkiliç
Creative Group Head: Ömer Ceran

Credits
Advertising Agency: HOY Buenos Aires, Buenos Aires, Argentina
Cco Latam: Tony Waissmann
Creative Directors: Hernan Damilano, Maria Lujan Donaire
Copywriters: Eugenio Novas, Nicolas Trapanese
Art Directors: Santiago Estevez, Omar Barrantes

Credits
Brand: Getty Images
Campaign: History Repeats
Advertising Agency: Havas Germany – Munich, Munich, Germany
Chief Creative Officer: Eric Schoeffler
Executive Creative Director: Nicolas Becker
Creative Director: Walter Ziegler
Creative Director: Michael Schoepf

In the world, every 40 seconds, someone dies by suicide. It is a compelling and sad number. Even though many people talk about the issue, very little has been made to change this tragic reality. Depression, anxiety and stress are part of our everyday lives.

United For Global Mental Health is inviting people from every part of the world to donate their voices to help them reach the people that can do something about it: the world leaders, politicians and lawmakers.

The Speak your mind campaign allows and encourages people to speak out on mental health and pledge their support through 40-second messages designed to bring attention to a taboo topic in many countries. The pledges are personalized voice recordings on why governments need to act on mental health, with 40 seconds serving as a nod to the World Health Organization (WHO) estimation that every 40 seconds, someone dies by suicide. For each recording, the Speak Your Mind living logo expands. With this campaign, Havas and partners from 15 countries are imploring leaders to invest, empower and educate, so everyone has someone to turn to when they need support for their mental health. The goal is to secure one million petitions “signatures” by way of audio and video recordings.

Credits
Campaign: Speak your mind
Agency: Havas New York
Advertiser: United for Global Mental Health
Website: https://unitedgmh.org/
Country: USA
Chief Creative Officer: Harry Bernstein
Chief Executive Officer: Laura Maness
Head of Strategic Planning: Alexis DeMontaigu

LEGO has always worked towards promoting creative freedom and creativity among children. This campaign has spread its message and pays respect to the nation’s effort towards attaining Progress and its vast potential.

Credits
Brand: LEGO
Campaign: Newspaper Rebuilt
Advertising Agency: Havas, Dubai, United Arab Emirates

Credits
Campaign: fake forwards
Advertiser: Free Press Journal
Advertising Agency: Havas, Mumbai, India
CCO: Bobby Pawar
ECD: Gururaj Rao
Sr. Creative Director: Shyam Samant
Illstrator: Dilip Khomne, Riddesh Ghadi
Copy: Shyam Samant

It highlighted the opportunity we have to denounce archaic norms that foster misguided shame and great communal injury. More precisely, it questioned the morality of shaming women who carry condoms. Likewise, the initiative called out men who forego the need for protection during sex out of ignorance and laziness. All in all, Let’s Not Go Back to Normal eloquently capitalized on Havas London’s creative prowess to usher a new wave of progressiveness.

From its presentation to its central message, we adore everything about this campaign. In fact, it is only wise to point out that Durex’s prosocial marketing has lately been nothing short of magnificent!

Tags:
Durex Ads, Condom, Let’s Not Go Back to Normal, Sexual Health, Awareness, Digital Film

There is a monopoly on recycling in Spain. The system does not contemplate incentives and deems it to be an obligation of citizens. For the first time in our country, a brand rewarded user who recycled plastic containers and raised awareness in the process. In a public car park located in the tourist destination of Sanxenxo, Pontevedra (Spain), we installed a unique device where parking time was paid for by recycling plastic containers. During some beautiful beach-going days, users could park their cars right next to the beach in a pay and display car park, but with the bonus that they could pay for their parking time by recycling plastic containers. Hyundai, a brand that works to make its vehicles more environmentally friendly, created Eco parking. This action in a public space raised awareness about caring for and respecting our beaches and oceans. In a matter of days, in a single-car park, we managed to recycle the amount of plastic waste produced by 25 people annually. In a country with 7,268 km of coastline, imagine what we could achieve.

Credits
Advertising Agency: Havas PR, Madrid, Spain
Chief Creative Officer: Jesús Lada
Creative Director: Fernando Zurita
Copywriter: David Díaz Carretero
Art Director: Elisa Sánchez
Account Manager: Rosa Galera
Account Executive: Ana Moraleja
Head of Production: Raquel Pérez Navas
Producer: Alba Somoza
Editor: Jorge Montero
Production Company: Tact Studio
Social Media: Santiago Guzzo

Tags:
Experiential campaign, Spain, Automotive Campaign, Hyundai, Havas, Hyundai Eco Parking, Awareness campaign, OOH, Plastic pollution, Ocean Pollution

Tags:
United Kingdom, Public Interest, NGO, #SaveOurOceans, Havas, Print advertising, Creative Print Ads, Print campaign, Creative Advert, The Very Hungry Whale, Plastic Pollution, Ocean Pollution

“The automotive industry is still failing to responsibly source cobalt, a mineral that is critical for their batteries. Not only eco-conscious customers are entitled to know whether their new cars are as ethical as the adverts claim.

This is why in 2017 we wrote to seven leading electric vehicle companies, Daimler, Renault, Volkswagen, General Motors, Tesla, BMW, and Fiat-Chrysler, asking whether they verified their material sources and the miners’ human rights in this context. Only two companies disclosed their sources of cobalt: BMW identified its metallurgy and refinery product suppliers, and Renault identified its suppliers of cobalt.

Despite some progress over the course of 2018, Amnesty International found that none of the carmakers has taken sufficient action to ensure that their potential customers can verify whether or not their cobalt supply chains are free from slavery and other forms of abuse. On a recent visit to the mining town of Kolwezi in the south of the DRC, an Amnesty researcher saw that the workers’ situation has not improved at all.

The government of the DRC has promised to improve the workers’ conditions and eliminate child labour by 2025. Therefore, carmakers must do more than before. They need to take responsibility for their own supply chains and take remedial action if human rights abuse occurs at any point in their supply chain. They owe it to their customers as well as to the local miners and, most importantly, children who suffer to make their products.”

Credits
Advertiser: Amnesty International
Campaign: Electric Slaves
Advertising Agency: Havas, Prague, Czechia
Creative Director / Art Director: Jakub Kolarik
Creative Director / Copywriter: Petr Cech
Art Director: Pavel Slovacek
Copywriter: Zdenek Buchtela
Photographer: Gwenn Dubourthoumieu
Agency Producer: Tereza Letfusova
Account Manager: Martina Figurova

Tags:
Czechia, Public Interest, NGO, Amnesty International, Havas, Print advertising, Creative Print Ads, Print campaign, Creative Advert

Which is why Citroën has developed, in partnership with Scarf.ME (the largest store of its kind in Brazil), a collection of scarves with 10 different patterns, inspired by the automobile manufacturer’s most classic models.

The collection titled Citroën Scarves features exclusive patterns as iconic as the Citroën vehicles themselves. All Citroën models were studied and the most innovative elements of each one became an inspiration for the creation of each scarf. Like the Citroën Type N350, for example, a fire truck that debuted in 1967 and was given the nickname “The Flaming Devil.” To represent this, one of the scarves features a pattern with iconic imagery related to firefighters. For each car, a specific design was created based on an innovative element that revolutionized the aesthetics of the road.

The scarves are being showcased at the online boutique and, by clicking on them, customers will be directed to the Scarf Me website.

Credits
Brand: Citroën
Campaign: Citroën Scarves
Advertising Agency: BETC/Havas, Brazil
CCO: Erh Ray
ECD: Andrea Siqueira
Creative Direction: Lucas Ribeiro, Alexandre Kazuo
Creation: Alexandre Kazuo, Lucas Ribeiro, Guilherme Possobon, Victor Castelo, Lígia Fava, Juliano Brito, Victor Piva, Micael Andrade, Arthur Zambone
Brand & Business: Heloisa Figueiredo, Marcela Jundurian
Strategy: Agatha Kim, Renato Duo, Jaqueline Silva
Channels & Engagement: Carlinha Gagliardi, Thiago Fernandes, Fabricio Duarte
Motion: Micael Andrade, Victor Piva, Alexandre Kazuo, Guilherme Possobon, Tiago Hasegawa, Paulo Alberto, Breno Amorim
Audio Production: Jamute
Editorial Photography: Thinkers (Rodrigo Maltchique)
Still Photography: Estúdio Genga
Advertiser: Antoine Gaston Breton, Silvia Torrecillas, Helena Costa

Tags:
Havas, Brazil, Citroën, Automotive, Retail Services, Best Automotive Campaigns, Best Automobile Campaign, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns

Ever since the advent of advertising, advocates of social change have called it a tool for corporations to shove their agendas down the throats of commoners. Movies like Fight Club have their entire plot built around the idea that advertising is an evil practice that creates a spiritual war inside society. However, advertising is not just about taking money from the poor to fill the pockets of the rich. It is a medium that enables visionary creative minds to broadcast their ideas onto people from all parts of the social hierarchy.

A well-crafted advertisement has the power to capture the attention of its audience in a bid to bring about some intended change. We’re all aware of shimmering billboards, and over-the-top TV ads that sell products and services. However, light needs to be shed on the fact that responsible advertising can advocate for a progressive society by bringing sensitive topics like climate change, human trafficking, racism, identity politics, gender inequality, and more into the limelight. Even though some social ads tend to be commercial in nature, it is great to see corporations talking about issues that the general public deeply cares about. Simply put, a social issue Ad not only allows creatives to use the power of advertising to captivate the masses, but it also helps in bringing about meaningful change in society.

Here are a few examples that reinforce the idea that when used with the right intent, advertisements can be much more money-making machines:-

IAA – Freedom Fighter
Let’s free our nation. One more time. #StopPollution. Issued in public interest by IAA.

NOAH – The fine art of exterminating an entire species.
Rhinos have survived predators, climate change and disease for 50 million years. But it’s Asia’s soaring demand for rhino horn that will doom them: every 14 hours a rhino is killed. Help us save the last rhinos.

Amnesty International – Sexual Abuse
Sometimes imagination is the only way. Every day two girls are victims of sexual abuse. We must denounce.

ActionAid – Non-equal rights
Up to 94% of brazilian women have to work at their jobs and at home. That’s 30 hours a month working more than men. And 24 hours a day of non-equal rights.

Children of the Street Society – Be careful what you agree to.
In Canada, Children of the Street Society reveals a shocking campaign to raise awareness of the danger of sharing intimate photos.

Absolut – Kiss With Pride
In Canada, homosexuality has been decriminalized since 1969 – but it still remains illegal in many countries. Absolut’s Kiss With Pride imagery celebrates people from several of those countries who kiss with pride. The campaign’s goal was to raise awareness of the fact that same-sex relationships are still illegal in 72 countries. We asked individuals from those countries to come together and portray human love and compassion at its most natural state – by uniting for a kiss.

Moms Demand Action For Gun Sense In America Red Riding Hood
We keep ‘Little Red Riding Hood’ out of schools because of the bottle of wine in her basket. Why not assault weapons?

Generations Against Bullying – Speak Up
Be strong and speak up. If you see someone being bullied, all you have to do is say something. Just getting involved in a nonthreatening way stops the bullying in less than 10 seconds 85% of the time. That’s the difference between a bystander and an upstander.

Tags:
Advertising Agency, RKS BBDO, India, Freedom Fighter, IAA, Polution, Public Interest, Air pollution, Print, Germany, NGO, Noah, Grabarz & Partner, NOAH, Climate Change, Animals, Amnesty International, Sexual Abuse, Havas, Paraguay, ActionAid, Equal Rights, Human trafficking, Racism, Identity Politics, Gender Inequality, 3A Worldwide, Children of the Street Society, Awareness Campaign, Kiss with Pride, BBH Creative, Absolut, Homosexuality, LGBTQ+ community, LGBTQ rights, LGBT Arts Festival, Grey, Moms Demand Action, Anti-Bullying ad, Best Social Issue Ads, bullying print ads, Anti-Bullying ad, Print advertising, Creative Print Ads, Print campaign, Creative Advert