“We Are Undefeatable” is a movement supporting people with a range of long term health conditions, developed by 15 leading health and social care charities. Our purpose is to support and encourage finding ways to be active that work with each person’s conditions, not against them.

Being Undefeatable is understanding that how you feel can change from day-to-day, that everybody’s situation is unique, and that moving more when you can is just as important as accepting when you can’t. We believe that every achievement, no matter how small it might seem to someone else, is worth celebrating.

Who is the campaign for?

– The campaign brings together partners who reach people living with: Arthritis, some long-term limiting mobility conditions, Alzheimer’s, Asthma, Back pain, Cancer, Chronic Obstructive Pulmonary Disease/Lung Condition, Dementia, Heart Disease, Stroke, hypertension (or other heart related condition), Long-term depression or anxiety, MS, Parkinson’s, Type 1 Diabetes and Type 2 Diabetes.

– Due to the nature of the campaign, we also hope to inspire those living with other conditions who can be more active, beyond those listed above. If you can’t find information related to your condition on the website or the campaign partner pages, consider visiting other charity websites relevant to your condition, your GP or where applicable, your specialist healthcare professional.

– It is important to remember that everybody and how their condition affects them is different and finding the appropriate physical activity for you depends on your own personal circumstance.

Credits
Advertising Agency: FCB Inferno
Chief Creative Office and Creative Partner: Al Young
Executive Vice President: Sharon Jiggins
Creative Directors: Nicole Chen and Sarah Lefkowith
Account Director: Lucy Turner
Senior Account Manager: Lara Ashman
Strategy Director: Tom Lindo
Strategist: Imogen Armstrong
Designer: Max Fox
Broadcast Producer: Hanna Davis
Broadcast and Content Business Affairs: Caio Silva
Head of Creative Production: Mike Jenkins
Director: Alvaro Ramirez
Editors: Nick Ward, Jude Moore, Mori Thomson
Digital Production Agency: Bitbot Studios
Head of Brand & Content Strategy: Kathi Hall
Senior Brand Marketing Manager: Madeleine Harvey
Brand Marketing Manager: Charlotte Cummings
Social Media Manager: Laura Herbert
Leaflet Designer: Sundeep Bhui

Tags:
Award-winning campaign, Advertising agency