helmets – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sat, 08 Sep 2018 09:45:59 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png helmets – Campaigns of the World https://campaignsoftheworld.com 32 32 Honda launches “Keep Safe Whispers” for motorcyclists to avoid accidents https://campaignsoftheworld.com/tech-innovations/keep-safe-whispers-honda-helmets-for-motorcyclists/ https://campaignsoftheworld.com/tech-innovations/keep-safe-whispers-honda-helmets-for-motorcyclists/#respond Thu, 09 Jun 2016 03:40:49 +0000 https://campaignsoftheworld.com/?p=9326 In Colombia, motorcyclists die everyday due to speeding.
Low costs and the easy access young people have to buy a motorcycle, has made the industry grow 163% in comparison to last year.

keep-safe-whispers-honda-helmets

Honda set out to find a creative way to lower the number of accidents by preventing them and preserving what’s most important: people’s lives.
Until now, helmets were designed to protect people in case of an accident, keep safe whispers is a communication platform thought to prevent them, by using the helmet’s intercom as a communication channel between the driver, its family and their messages.

DDB Colombia’s idea allows family and friends’ motivational messages to reach motorcycle drivers while they drive, inspiring them to reduce speed and be safe. Through an App find in the Apple Store, people can record messages storage in a system. The GPS identifies when the speed limit is exceeded and sends messages, via Bluetooth, to the helmet.

Download Android App
Download From iTunes

Credits
Media: Ambient
Category: Automotive
Advertiser: Honda Motor Company, Ltd.
Product: Honda Helmets
Advertising Agency: DDB, Bogota, Colombia
Chief Creative Officer:Leo Macias
General Creative Directors:Marco Muñoz, Daniel Calle
Digital Creative Director:Andrés Aristizábal
Art Director:Oscar Martínez, Santiago Acevedo, Jefferson Arango
Copywriter:Leonardo Sanchéz, Mateo Morales, Camilo Parra Account director: Viviana Rosero, Alejandro Atehortua Animation: Cristian Martínez
Production Company:La tienda

]]> https://campaignsoftheworld.com/tech-innovations/keep-safe-whispers-honda-helmets-for-motorcyclists/feed/ 0 BMW Motorrad Helmets https://campaignsoftheworld.com/creative-print-ads/funny-bmw-ads-feature-individuals-with-outrageous-helmet-hair/ https://campaignsoftheworld.com/creative-print-ads/funny-bmw-ads-feature-individuals-with-outrageous-helmet-hair/#respond Wed, 25 Nov 2015 06:07:11 +0000 https://campaignsoftheworld.com/?p=3478 BMW Helmet Hair 1 cotw

BMW Helmet Hair 2 cotw

BMW Motorrad Helmets cotw 3

BMW Motorrad Helmets

Credits:
Advertising Agency:Publicis, Mexico City, Mexico
Global Creative Director:Erik Vervroegen
Regional Creative Director:Hector Fernandez
Creative Director:Diego Wallach
Copywriter:Nancy Martínez Aguilar
Art Director:Alejandro Garcia
Head Of Art:Luís “madruga” Enríquez
CEO Account Services Director:Juan Carlos Tapia
Account Director:Juan Carlos Rached, Carolina Caudillo

]]> https://campaignsoftheworld.com/creative-print-ads/funny-bmw-ads-feature-individuals-with-outrageous-helmet-hair/feed/ 0 Bye Helmets – Change your head. https://campaignsoftheworld.com/creative-print-ads/bye-helmets-change-your-head/ https://campaignsoftheworld.com/creative-print-ads/bye-helmets-change-your-head/#respond Mon, 13 Jul 2015 05:20:05 +0000 https://campaignsoftheworld.com/?p=2805 Bye_Helmets_2_cotw

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Credits:
Agency: 1861 United, Milan, Italy
Art Director: Giorgio Cignoni
Copywriter: Luca Beato
Creative Directors: Pino Rozzi, Roberto Battaglia
Photographer: Fulvio Bonavia
Bye Helmets – Change your head.

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