“Burger King has always stood for equality, love and everyone’s right to be just the way they are,” said Burger King Finland’s Brand Manager Kaisa Kasila. “The only instance where it might not seem so, is when we’re bantering with our competitor. But we want to be clear – it all stems from the respect we have for them. And we know McDonald’s stands for the values we stand for, too.

“The idea behind the painting sprung from our desire to celebrate love in all forms. We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald’s. We wanted to show that in the end, love always wins.”

The long-awaited kiss can be widely seen in outdoor and print advertising as well as in Burger King’s channels and restaurants around Finland during Helsinki Pride Week.

Credits:
Brand: Burger King
Campaign: Love conquers all
Agency Network: TBWA

This campaign is about:
Helsinki Pride Week, OOH, Print Advertising, Finland, Food, Love, Creative, Advertisement, McDonald’s