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The most expensive celebrity endorsement yet for an Indian company. Hero MotoCorp signs up Tiger Woods Campaigns of the World®
The most expensive celebrity endorsement yet for an Indian company. Hero MotoCorp signs up Tiger Woods

Hero MotoCorp, the world’s No. 1 two-wheeler manufacturer by volumes, has roped in Tiger Woods as its brand ambassador in a four-year deal pegged at Rs 200 crore, making it the most expensive celebrity endorsement yet for an Indian company.