Highway pilot – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Tue, 27 Sep 2022 07:52:03 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Highway pilot – Campaigns of the World https://campaignsoftheworld.com 32 32 Volvo: A Million More https://campaignsoftheworld.com/film-and-video/volvo-a-million-more/ Sat, 17 Oct 2020 12:08:06 +0000 https://campaignsoftheworld.com/?p=20996 Volvo Cars safety campaign to save a A Million More lives.

Ideas that change the world are often the most controversial.
After Volvo introduced the 3-point safety belt, they faced a world of criticism. Since then, it has saved more than a million lives. Now it’s time for the next step. For everyone’s safety.

“The seatbelt is a violation of human rights”. “It’s better to be thrown out than to be trapped inside”. These are only a few of the comments made about the introduction of the safety belt. In a new, global brand campaign, Volvo lets us hear the true stories of people who survived car crashes thanks to the safety belt.

Credits
Advertising Agency: Forsman & Bodenfors, Sweden
Art Directors: Sophia Lindholm, Karl Risenfors, Leo Dal
Copywriters: Hampus Elfström, Nicholas Düfke
Client Director: Magnus Wretblad
Account Executive: Ewa Edlund, Katarina Klofsten
Agency Producer: Anna Junker Lundin
PR Strategist: Bjarne Darwall
Planner: Daniel Sjöstrand
Digital Strategist: Peter Gaudiano
Web Design: F&B Inhouse
Artwork: Martin Joelsson, Christian Sundén
Media Agency: Mindshare
Director: Laerke Herthoni
Producer: Kalle Wettre
Production Company: New Land
D.O.P: Mattias Rudh
Executive Producer: Sophie Tamm Christensen
Stylist: Johanna Borggren
Production Designer: Catharina Nyqvist
Editor: Johan Söderberg, Miguel Angel
Grade: Joakim Rissveds
Sound Design: Adrian Aurelius, Ballad
Online: Peter Törnestam, Chimney

Read more about car safety

This campaign is about:
Car safety, Volvo Cars, Road safety, Technology, Highway pilot, Speed cap, Driver monitoring cameras, Care Key, 3-point safety belt, Automotive, Digital Film, TV, Volvo A Million More

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